Product:• Defined Product Strategy, product portfolio & specifications and refined product features• Gained deeper understanding of users & customers; filled product/service gaps to improve UX• Translated product roadmaps into scalable & sustainable products; Created MVP within 3 months• Conceptualized, wireframed and executed over 22 modules based on user needs and behaviour• Developed a User-Engagement strategy for the platform; Mapped out over 30 user activities and quantified the behaviour of a deeply segmented user base using Probabilistic distributions• Designed UI/UX for users; Developed a transparent system to monitor real time construction data• Created dynamic algorithms to develop a profile score & differentiate user in a competitive space• Created algorithms to shortlist and select service vendors from a pool based on customer’s needs• Analysed market trends to expand product catalogue to cater to users of various needs & requirementsMarketing:• Conducted market research to identify suitable geographies to pilot launch first line of offerings• Researched and developed a database of potential clients and refined it to reduce bounce rate by 30%• Hired and coordinated with a team of 4 web developers to create a web and mobile app• Designed & deployed a Branding strategy for company including Logo, Infographics & videos• Devised a Go-to-market strategy to ensure awareness and demand for product upon launch• Designed Email campaigns to target & guide potential users to the website using CTAs• Designed Social media campaigns to target users & increase User Engagement & Awareness • Developed Client and users onboarding strategy, defining users’ CTAs at various levels

Strategy:• Spearheading the Business Strategy of the venture in Real Estate designing and construction space• Conducted market research; Identified opportunities in a 12% (5yr) growing Rs. 12,000 Cr industry• Mapped the Business Processes for end-to-end real estate design and construction projects• Identified over 20 pain-points for users during a typical customers’ journey through a project• Developed and updated the Business Plan; Prepared company Vision, Mission & Core Values• Used Hambrick’s Strategy-Diamond Model to define Business strategy phase-wise• Designed Interception strategies for a profiled audience to target potential users & customers• Established Upward and Downward integration strategy and roadmap for next phase developmentFinance:• Forecasted detailed models of business and operating revenue incorporating user segmentation• Conducted Scenario & Sensitivity analysis on project costs and earnings over a 10-year period• Developed a dynamic cost model to minimize operating costs by upto 15% based on requirements• Developed a Cash Flow model to define, monitor and control movement of cash during a project• Defined critical payment events & penalty and incentive mechanisms to increase accountability

• Cost-Benefit Analysis of a project; Identified sources of 38% budget differential from project inception to end• Reconciled the BOQ of a project over its lifetime to calculate inefficiencies in construction due to material wastage• Regression Analysis of construction material prices; Reduced material purchase costs by upto 10%• Created more accurate Project Budgeting model accounting for all cost differentials; Improved accuracy by 15%• Optimized material purchase costs by bucketing orders based on prices & requirements during project life• Tendered for new project contracts and selected multiple project consultants following earnest due diligence

Project - “Intensifying the Impact of Management Information Systems on Treasury Operations”• Consulted with different Treasury units to prepare pain-points charts for over 110+ reports prepared daily• Reduced reports generation count by 40% by consolidating MISs; minimising human intervention and error• Coordinated with the IT Team to develop ‘Eclerx’ module, an MIS solution for Treasury Operations• Created a Repository of 110+ reports and MISs prepared daily & mapped and documented process flowcharts• Conceptualised end-to-end MIS modules to automatically generate and monitor all reports and dashboards• Improved the quality of MISs allowing management to be proactively aware of risks & make timely decisions

• Designed a pet-friendly Resort (Budget: 200 Crores; Size: 40 acres); healthcare, recreational, hospitality services• End to end design and iterative analysis of spaces, user interaction and circulation, services, facades and finishes• Single-handedly prepared sanction drawings of all building units for BDA approval & acquiring NOCs• Liaised with external consultants to develop the Infrastructure model through multiple iterations in design• Created a first of a kind design repository which standardized processes and design resources across projects• Trained 17-20 employees on new and efficient design platforms to reduce man-hours & design time by 40%

• Coordinated design projects from different domains and aided in releasing tenders to contractors.• End to end execution of 2 residential projects including a renovation work worth USD 2 million.• Created sanction and authority submission drawings for URA and assisted in the approval process.• Developed concept presentations including 3D design and renderings and prepared project reports.• Prepared & presented reports on Critical Appraisal of LaSalle College of Arts, Singapore.• Evaluated Estimation & Costing of a residence and Field Observation on Marina Bay, Singapore.