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Ujjwal G. Email & Phone Number

Senior Manager (Referral Marketing - Owned Channel Analytics) at American Express
Location: Delhi, India, India 8 work roles 5 schools
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Current company
Role
Senior Manager (Referral Marketing - Owned Channel Analytics)
Location
Delhi, India, India
Company size

Who is Ujjwal G.? Overview

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Ujjwal G. is listed as Senior Manager (Referral Marketing - Owned Channel Analytics) at American Express, a company with 79797 employees, based in Delhi, India, India. AeroLeads shows a matched LinkedIn profile for Ujjwal G..

Ujjwal G. previously worked as Senior Manager (MGM/Referral Marketing Analytics) at American Express and Senior Manager / Manager (Media, Ad Tech, and Audience Marketing) at American Express. Ujjwal G. holds Master'S Degree, Economics from Delhi School Of Economics.

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American Express

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Profile bio

About Ujjwal G.

As a Senior Manager at American Express, I leverage my my skills in Ad Tech to drive performance brand marketing and analytics across multiple portfolios and projects. I have over five years of experience in this field, working with various tools and platforms such as Google Ads, DV360, Campaign Manager, Search Ads 360, SQL, Python, PySpark, and Power BI.Some of the key initiatives that I have contributed to include US Cookie-Less Marketing (for B2C/B2B Credit Card, Personal Savings, and Business Checking), Paid Search Analytics for UK region, Uplift based marketing, IV based feature selection for targeting audiences, Geo-Clustering, and A/B Testing. I have also enhanced the Conversion Values Algorithm (Smart Bidding in Paid Search) using Python for optimization in tROAS bidding, and led Audience Affinity and Personalization initiatives for UK leveraging 1P data and Google audiences.Outside of work, I am passionate about learning more about climate change and its impact. I am currently a Fellow at Terra.do, a online school for climate action, where I am gaining knowledge and skills to take action on climate change. I am also certified in Environmental Data Analytics using R from Azim Premji University.

Listed skills include Market Research, Social Media, Microsoft Excel, Microsoft Office, and 8 others.

Current workplace

Ujjwal G.'s current company

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American Express
American Express
Senior Manager (Referral Marketing - Owned Channel Analytics)
Delhi, India
Employees
79797
AeroLeads page
8 roles

Ujjwal G. work experience

A career timeline built from the work history available for this profile.

Senior Manager (Referral Marketing - Owned Channel Analytics)

Delhi, India

Senior Manager (Mgm/Referral Marketing Analytics)

Current

Gurugram, Haryana, India

Portfolio: US Consumer(1) Enhancing offer & targeting strategy (2) Building robust channel Controls (3) Scaling test & learn agenda (4) Ensuing robust tracking & reporting

Oct 2024 - Present

Senior Manager / Manager (Media, Ad Tech, And Audience Marketing)

Gurugram, Haryana, India

Cookie-less Marketing | Experimentation | Ad Tech | Omni-Channel Portfolio (US): B2C and B2B Credit Cards, Personal Savings, Business Checking- Onboarded new publishers and expanded targeting to prospects for People Based Marketing (Cookie-Less Marketing) in Media campaigns- Uplift based targeting: Pipeline for excluding prospects who would have converted.

Sep 2022 - Oct 2024

Analyst/Assistant Manager (Paid Search Analytics)

Gurugram, Haryana, India

Paid Search Analytics for UK and Nordics | Experimentation and Insights | A/B Testing | Conversion Value Bidding | Audience Personalization Key wins:- Standardized design for A/B testing for Paid Search Google capabilities in SA360 and Google Ads across 19 markets - Enhanced Conversion Value Algorithm using Python for optimizing tROAS bidding in Search Ads.

Jun 2019 - Aug 2022

Intern

Gurgaon, India

- Supported seamless data migration of Paid Search data to the new vendor platform- Applied Bayesian Econometric Analysis to solve for low volume testing issues

May 2018 - Jul 2018

Intern

New Delhi Area, India

- Assisted analysts with non-partisan research on the legal impact of Transgender Persons (Protection of Right) Bill, 2016 and Maternity (Amendment) Bill, 2016 on women and children- Evaluated the applicability of “School Choice Voucher Program” in India using existing policy initiatives, primary education data, and case studies

Sep 2016 - Oct 2016

Research Intern

My Parliament

Authored a primer on Skill Development Scenario in India and legislative business in parliament.

Sep 2016 - Oct 2016

Intern

New Delhi Area, India

Introduced easy user interface computers in schools, organized health camps, and recruited students for Health and Education teams.

Dec 2013 - Mar 2014
Team & coworkers

Colleagues at American Express

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5 education records

Ujjwal G. education

Master'S Degree, Economics

Activities and Societies: Member of ShARE, Delhi School of Economics Chapter

Environmental Data Analytics Using R, Climate Data Science

Covered Principal Component Analysis, Clustering (K Means), Regressions (Fixed Effects, Logit) and ML algorithms using Climate data

Fellow - Vaquitas Cohort, Climate Change: Learning For Action

Bachelor Of Arts (B.A.) Hons., Economics, 82.11%

Activities and Societies: 1) Member of the Connect and Change Hansraj Chapter 2) Member of the Hans Raj Quizzing Society

Commerce

Vishwa Bharati Public School

Activities and Societies: Member of the Book Keeping Club

FAQ

Frequently asked questions about Ujjwal G.

Quick answers generated from the profile data available on this page.

What company does Ujjwal G. work for?

Ujjwal G. works for American Express.

What is Ujjwal G.'s role at American Express?

Ujjwal G. is listed as Senior Manager (Referral Marketing - Owned Channel Analytics) at American Express.

Where is Ujjwal G. based?

Ujjwal G. is based in Delhi, India, India while working with American Express.

What companies has Ujjwal G. worked for?

Ujjwal G. has worked for American Express, Prs Legislative Research, My Parliament, and Connecting Dreams Foundation.

Who are Ujjwal G.'s colleagues at American Express?

Ujjwal G.'s colleagues at American Express include Ashwin Amarnath, Vipul Kukkar, Nikhil Taneja, Anmol Mehta, and Mackenzie Schnapper.

How can I contact Ujjwal G.?

You can use AeroLeads to view verified contact signals for Ujjwal G. at American Express, including work email, phone, and LinkedIn data when available.

What schools did Ujjwal G. attend?

Ujjwal G. holds Master'S Degree, Economics from Delhi School Of Economics.

What skills is Ujjwal G. known for?

Ujjwal G. is listed with skills including Market Research, Social Media, Microsoft Excel, Microsoft Office, Business Strategy, Teamwork, Public Speaking, and Microsoft Word.

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