Co-direct an integrated, strategic, one-stop shop for showing the world the impact of the college’s work through:• News releases (in partnership with UK Public Relations and Marketing/UKNow)• Graphic design and materials in support of prospective student recruitment, student retention, philanthropy, alumni relations, and other key constituencies• Social media strategy, content creation, management, and engagement• Marketing/recruitment strategy development• Paid advertising (online, social media, traditional print ads, etc.)• Podcasting• Event promotion • Monday Memo (internal weekly e-newsletter)• Digital signage: announcements, promotional material, recognitions• Photography• Video production in support of college marketing, recruitment, and public relations • Website content (in collaboration with the Office of Information Technology)• Writing/proofreading• Promotional item design• Coordination with vendors• Branding guidance and licensing process consultation• Room/directional signage

Provide news, event, portrait, fashion, and family photography on a free-lance basis.Photos published by NBC's today.com, Saturday Evening Post, Herald-Leader, Ginger Lee Boutique, Lebanon Enterprise, Casey County News, Springfield Sun, and more. Volunteer photographer for A Chance to Dance. It is a non-profit organization that offers dance classes free of charge to children of all ages with various special needs.

Represented the university while working with national media such as 60 Minutes, Los Angeles Times, The Dr. Phil Show, The New York Times, Good Morning America, National Geographic Channel, and nearly every media outlet across Kentucky.Directed a team of six public relations professionals covering research, teaching, and service news at the University of Kentucky Medical Center. Oversaw reputation management and crisis response.Provided media counsel to physicians, donors, government officials, faculty, administrators, celebrities, and patients of high news media interest. Served as member of 24-hour on-call team to field calls from news media at a fast-paced level one trauma center.Successfully pitched stories to news media to raise public awareness of the university and its medical center. Collaborated with hospital's marketing department to create news media interest in topics related to marketing campaigns.Provided public relations support to philanthropy campaigns and events such as Barnstable Brown Derby Eve Gala and Children's Miracle Network telethon.Member of hospital emergency response/incident command management team. Trained at the FEMA Center for Domestic Preparedness for hospital/community response to a chemical, biological, radiological, nuclear, or explosive (CBRNE) incident. Wrote and edited press releases, feature stories, newsletters, health columns and online news stories using Associated Press and university style guidelines and composed speeches for university and government officials. Provided photography/videography for web and publications