Orcun Ulusoy Email & Phone Number

İstanbul, Türkiye

İstanbul Province

Working as a senior product manager of fizy application at Digital Services, Turkcell. Fizy is one of the common used music streaming applications in Turkey and 5 different countries. Personal Responsibilities:- Responsible for the brand awareness and developing user experience and increasing customer loyalty.- Responsible for scaling one of Turkey's.

İstanbul, Türkiye

• Working as the senior product manager of BiP, Turkcell’s leading digital application. BiP is an IP Communication application with more than 21 million downloads and 6 million monthly active users. Main responsibilities.
• Responsible for product roadmap and prioritization. Worked as Product Owner of two scrum teams. These teams are working for enhancing the messaging and call features.
• Responsible for overall marketing and communication strategy to increase download and active users. In 2018, create a new brand strategy which doubled BiP’s brand awarenesss in Turkey also the new brand strategy led to.
• Responsible for optimizing the marketing costs by analyzing digital campaigns and campaign results to have better CPC and CPA and collaborating with digital agencies, mobile measurement tools and digital ad platforms.
• Responsible for business plan, P&L and long term product strategy
• Responsible for overall customer experience from registration of newcomers to their basic demands and suggestions about the application.

İstanbul, Türkiye

Trade Marketing And Retail Management

• Responsible for the product positioning strategy in exclusive channel of Turkcell according to existing customers’ needs and increasing the sales performance of exclusive channel.
• Determining sales models for products: Suitable product mix, distribution and financial method, sales and reporting infrastructure readiness, profitability and incremental incentive necessities.
• Positioning mass and segmented products in store: Display method, merchandising, communication, developing cross-sell models, tracking the KPI’s.
• Designing customer experience in store, supplying the product instruction for store staff.
• Taking regional actions according to competitors’ movement: choosing the most productive region, planning sales and marketing executions such as cooperation with local brands.Working directly with the channel.

İstanbul, Türkiye

Bachelor'S Degree, Ekonomi

Activities and Societies: Boğaziçi Üniversitesi Yapı Kulübü, Boğaziçi Üniversitesi Spor Kurulu, Boğaziçi Üniversitesi Basketbol Takımı

Education record

Activities and Societies: Istanbul Lisesi Öğrenci Temsil Kurulu, Istanbul Lisesi Basketbol Takımı, Istanbul Lisesi Spor Şöleni