Responsible for architecting the global launch, marketing campaign, and media strategy for Dell Technologies’ consumer, commercial and gaming brands worldwide• Managed a global marketing budget of $25M and provided investment guidance to regional stakeholders to assist in allocating marketing media spend across online, digital, social media, and traditional media vehicles.• Coordinated product launch readiness and integrated value proposition, key product messages, and feature callouts into creative assets, online content, social media assets, and retail partner activations for 75+ products annually.• Created innovative, high-touch customer experiences at top-tier industry events (e.g , QuakeCon, GamesCom, etc.) to drive fan engagement, generate sales pipeline, and enable robust conversion for customers visiting Dell.com.• Launched the Alienware Gaming Lounge Experience in partnership with 3 major NA universities to expand audience reach and engagement to over 120,000 students.• Developed a global marketing campaign activation playbook to foster stronger leadership alignment on priority products and to identify key investment and return thresholds to more efficiently allocate marketing resources and budget.• Responsible for recruiting new team members, talent development and performance management, compensation, etc.

Managed the end-to-end product strategy and vision, portfolio evolution, and technology roadmap for the XPS brand.• Guided customer, competitive, and market research activities to understand market dynamics. Analyzed the customer journey, user preferences, and brand perceptions, to inform our portfolio priorities, product differentiation, and software strategy.• Optimized the technology stack for products including silicon, sub-systems, wireless and 5G/LTE, power, and display technologies. Aligned priorities across business units to reduce product complexity by 50% and drive better scale. • Collaborated with software development teams to build a software experience vision that delivered computing performance enhancements, better battery life, and new features via Agile frameworks and iterative software releases.• Launched the first ever XPS 2-in1 detachable PC with integrated 5G/LTE, full-featured productivity keyboard, natural inking experience, and integrated I/T systems management with AI/ML based optimization and user productivity enhancements.• Led business investment decisions, technology incubations, and experience innovation in the dual-screen, foldables and handheld gaming category. Created an award-winning showcase of concept products demonstrating innovation leadership and future thinking user interfaces and experiences at CES 2020. Resulted in 7,000+ visitors and a “Best of CES 2020” honor.• Coached junior team members on key business processes and executive reviews and presentations. Reviewed potential candidates and conducted individual and panel interviews, to inform hiring and staffing recommendations to senior leadership.

Developed the strategic business vision and portfolio transformation of the $270M rugged business to deliver 30% annual growth, propelling the business to #1 in notebooks as we expanded into new categories, ecosystems, and verticals.• Led the grounds-up re-imagining of the core product portfolio to support broader business objectives, drive 27% profit margin, and deliver on key M&A investments. Successfully integrated 60+ member ODM design team during the acquisition.• Oversaw product definition, development, and launch of client products, 3rd party ecosystem offerings, and integrated software capabilities with strong collaboration among engineering, sales, operations, and services stakeholders.• Provided product vision and guided the development of epics, user-stories, and test-cases with the Agile software development organization. Successfully transitioned a 3rd party systems management client into an in-house developed platform that can support over-the-air feature updates and systems management capabilities.• Fostered joint-development agreements with key industry solution partners spanning vehicle docking and field-based connectivity via AT&T FirstNet 4G/LTE. Established joint marketing and reseller agreements with network equipment, GPS-enabled software solution, and wearable device suppliers.• Increased brand awareness and coordinated the delivery of global marketing campaigns in partnership with NASCAR and National Geographic. Used creative media content, interactive events, and social media influencer campaigns to elevate the brand and increase awareness among broader press outlets, analyst firms, and customer communities.• Mentored new team members and guided professional development. Evaluated potential new hires for core competencies and culture fit. Provided hiring recommendations and aligned final selections with senior leaders.

Planned and executed large-scale infrastructure projects focused on scaling operational efficiency, reducing expenses, and driving customer experience improvements in our end-to-end order fulfillment and manufacturing processes.• Led the scoping and re-design of end-to-end manufacturing processes across 10 outsource partners and spanning 18 facilities across our global logistics network. Transitioned 43% of the total operational capacity to lower-cost supply chains.• Coordinated efforts across 15 business functions and 3 global markets to design, resource, and execute strategic projects to enable supply chain enhancements to realize $4B reduction in operating costs.• Designed and implemented an integrated fulfillment model to offer 3rd party accessories and peripherals via key global logistics partners and suppliers driving cost reductions of $2 per box across millions of shipments and incremental revenue.

Developed and implemented business process and technology upgrades to Dell Technologies’ global call center network.• Oversaw $12M quarterly software development budget and aligned project roadmap to stakeholder and business priorities. Established performance metrics and KPIs to measure success and effectiveness of newly deployed solutions.• Developed, piloted, and launched Dell’s first global remote PC support product tool to 10,000+ support agents worldwide. Enabled a 50% improvement in technical support incident resolution rates with 98% customer satisfaction.

Enabled manufacturing process improvements and a strategic transformation of Dell Technologies’ global order fulfillment capabilities and footprint across 5 facilities and 3 regional campuses. • Enabled $25M overhaul of Dell’s global warehousing and fulfillment systems. Led 80+ member design team in identifying customer needs, leading cross-functional project reviews, and enabling 35% better system uptime and reliability.• Revamped internal maintenance engineering processes via deployment of asset management tools and preventive maintenance scheduling technology. Improved equipment reliability and uptime across our NA manufacturing facility network.• Responsible for delivering regular project reviews and updates across various levels of organization with respect to program schedule, budgets, key project milestones, and performance metrics.