Managed/Onboard premium accounts and delivered efficient client side technology solutions focused on Programmatic Mobile Advertising. • Planned the flow, structure and account setup strategy to ensure effective results. A collaborative role that included pre-sales, implementation consulting and account management.• Primary specialisation in media buying and optimisation. Handled operations for 10+ DSPs and 50+ Advertisers. Responsible for six-figure monthly revenues (USD). See less

Design and deliver campaigns for the portfolio to help achieve profitable business growthDrive analytical initiatives for Citibank’s Credit cards businesses in India – aimed at identifying key drivers of profitabilityDesign and execute campaigns to cross-sell asset products to existing Citi India customers – while adhering to credit risk acceptance criteria, and ensuring right targeting of customersOwn the P&L commitment from these actions. Constantly engage with the business partners to ensure optimal program execution and track actual results against projectionsEnsure profitable merchant acquiring businessDrive initiatives to deliver a remarkable customer experience