-Managing & leading Digital & Creative Department for North region-Responsible for Digital Annual A&P budget of PKR 8 million -Planned & Executed Digital Media campaigns upwards of PKR 4 million -Conceptualization, strategy planning & executing multi-channel digital campaigns 360 Marketing of brands (Electronic, print & social media) to enhance brand promotion, increase in footfall & social outreach-Manage authorizations, media planning & budgets. -Directly Manage Brand collaborations -Creative Content Development (artworks, social media videos, anchor campaign videos & animations) -Increase in customer engagement with various digital campaigns-Leading communication initiatives via various digital platformsBrands: Joyland LHR & RWP, Fortress Square Mall, Bounce Emporium & Super Space (LHR, RWP, MUX)

-Responsible for execution of marketing related tasks by a team of freelancers -Supervise designing and ensure production of conventional marketing material such as brochures, flyers and billboard designs -Organize webinars in educational and corporate institutions, for detailed product demonstrations-Assist in designing and executing client retention strategies-Collect client feedback and answer any queries of clients to build a successful relationship -Use Facebook ad manager for maximum lead generation on social media platforms-Direct branding activities to graphic designers and suggest improvements in process or design -Use Google ads to stay on top search & generating maximum leads-Outbound Emails Campaigns to potential clients

-Supervised and coordinated marketing activities to promote products and services-Identified and coordinated with third party vendors for smooth project execution-Evaluated marketing strategies, based on company objectives, market characteristics, and the brand's positioning-Directly handled Media Buying -Convened meetings and negotiations with potential clients for B2B collaborations-Conducted first hand market research to identify and detect market behavior in order to make a detailed market strategy-Directed and approved creative content for all social media properties (Facebook, Instagram, Website)-Increased reach & visibility of Product by using tools like SEM, Email Campaigns and Facebook Ad Manager-Consulted manufacturers and other supporting teams for product improvements such as design, theme and packaging, based on the market trends-Contributed in generating 5.6X ROAS from Facebook, YouTube, OLX and Daraz.pk

-Developed  market and content strategies for client's YouTube channels-Directed and distributed videos on Facebook, Instagram and YouTube to increase reach, engagement and revenue of client -Project Lead for Shoaib Akhtar & Salman Butts’ YouTube channel and frequently suggested improvements in channel administration strategies. -Managed of  Shoaib Akhtar’s  “Talent express” promotional campaign-  suggested “Express News and “Express class” (segments of SA's YouTube Channel)-Temporary project lead for “Rewind with Saminah Peerzada”( YouTube channel) . -Ensured  execution of “Desi’s in Pardes” (informational/ motivational  channel for students)