Managed a Merchandising Team of Multiple Fashion Brands “RINA”, “ZEY”, & "BLUE AGE” AREAS OF EXPERTISESales & P/L Management, Pricing & Promotions Strategy Buying Budget [OTB] Collection & Range Planning Fast Fashion Programme Product Launch Strategy Product Allocation Strategy Inventory Management Events ManagementStore Operations Visual Merchandising People Management ACHIEVEMENTSM.A. Al-Abdul Karim & Co. Ltd Saved the brand from a trend of 20-30% overbuying. Increased Return over Investment [ROI], Sell Through and Stock Turn. Achieved 10% growth in LFL Gross Profit.  Introduced an International Practice of Budgeting and Allocation to avoid over or under buying.  Aligned the size buying ratio with selling ratio, introduced size wise allocation. Introduced Replenishment Programme from DC. Revised Pricing and Promotions Strategy to ensure maximum stock liquidation within the season and minimum terminal stock. Standardized reports, category mapping, daily/weekly/monthly sales reports. Established the planning department. Trained and developed a team.

Senior Retail and Merchandise Planner for Multiple Fashion Brands - “RINA”, and “ZEY”- Women Fashion.Achievements as a Senior Retail Planner Led and managed the brands planning team to achieve double digit LFL growth in sales & profit - FY16. .  Corrected the prevailing practice of a uniform mark up for entire range irrespective of physical attributes, Intake Qty, Season and Occasion. Introduced international retail pricing strategy - that deals every product individually, guided by competitors’ prices, intake quantity, season, occasion, styling, fashion, and fabric, trading period etc.  Improved allocation to increase maximum sell through at full price, reduce mark down interstores transfers.  A complete overhaul of business planning and budgeting strategy to avoid over or under buying. Standardized category mapping, daily/weekly/monthly sales reports. Established the planning department at corporate office. Trained the new team.AREAS OF EXPERTISE Annual Sales and Growth Plan.  Buying Budget  Range Plan Launch Plan  Allocation  Pricing  Promotions  Branding  Marketing

An influential Brand Specialist for the two International Fashion Brands “LINDEX and CHICCO”. Providing quality international experience of multiple brands management- gained over 12 years in the Retail industry within the diverse international markets of the KSA, Bahrain, UAE, and India. AREAS OF EXPERTISEBusiness Planning, Budgeting, BrandingProduct Management, Price & Promotions Management, Stock Allocation & DistributionACHIEVEMENTS-As a Brand Specialist:•Managed the company to save cash worth $ 3, 000,000 in 2014 from a trend of overbuying.•Buying with a realistic and achievable stock liquidation plan of minimum 80% sale through of in season products.•Introduced Size Wise Allocation for each option for each shipment by Inv Controller. Allocation is done in the right proportion of size mix received, store’s capacity, current sell through and Gross Profit generated by that category in each store. Previously the process was- a DC helper used to allocate on the guideline given by Brand.•Introduced Category Mix sales report in the business-which works as torch in the hands of operators. Now each SM knows-what is their current stock in each Department, in each category, their sale through,theirs sales mix-it ensures that there are right stock at right place in right qty.

Handled 6 lindex stores in Eastern Province- Mall of Dahran-Alkhobar, Othaim Mall -Dammam, Othaim Mall-Al Ahsa, Fwaris Mall-Al Ahsa, and Fanateer Mall, Jubel.• Achieved monthly, quarterly, and annual sales target.• Ensured that every customer gets an outstanding Customer Service. • Maintained and improved the Visual Merchandising Standard of Stores. • Conducted Interviews and Recruited staffs to maintain adequate staffing at stores.• Keep the entire team well motivated and focused on sales and services.• Controlled shrinkage, kept below the agreed shrinkage budget. • PR and Goodwill with mall management and other important people.• Provided Market Intelligence for HO planning.ACHIEVEMENTS:• Introduced Excess Hrs and Pending off Concept in business.• Introduced Per Head daily target system.• Customer Service: Introduced Gate No of Mall, nearest to our store in that Mall, on the Cash Invoice to avoid inconvenience of customers in finding our stores inside the Malls.• At Mall Of Dhahran- installed LINDEX Logo on the façade at gate no # 7 FOC.

KIABI- A Fench Brand in a department Store Concept.Dealing with Ladies, Kids, and Gents FashionBeing the Store Manager of KIABI- the biggest store owned by Jawad Fashion in sitra Mall, Bahrain, I was involved in day to day operations of other Brands also affiliated to Jawad. e.g. Pumpkin Patch, Tape-a-Loil, Adams, Hush Puppies.

Joined as Management Trainee in Oct 2003 in Dubai; and transferred to Bahrain in April 2004; as aStore Manager. Served as a store Mgr at SANA since April 2004 till Nov 2006. Same Concept has got another Brand Name as RED TAG Managed Men, Money and Merchandise, profitably; maintained and developed a professional orgnal culture.