Experienced UX/UI designer with 2+ years turning user insights into intuitive interfaces and experiences. Expertise conducting user research, prototyping, usability testing and driving optimizations end-to-end. Core skills include:User Research: Interviewed 20+ users to uncover pain points and redesigned flows to boost engagement. Rapidly iterate based on usability test findings with 5+ participants per round.Prototyping: Create interactive prototypes in Figma to model UX and demonstrate key user journeys for stakeholder buy-in. Designed 15+ prototypes optimizing major site redesigns and new product concepts.Usability Testing: Plan and moderate tests, synthesize findings to continuously improve UX. Increased task completion rates 24% and user satisfaction 86% through iterative prototyping.Information Architecture: Streamline IA through card sorting, user flows. Optimized IA decreased bounce rates 38% for a major website redesign.Visual Design: Translate brand identity and user needs into intuitive, consistent UI. Crafted style guides and component libraries to enhance UX. Expert in layout, typography, color theory principles.Passionate about human-centered design and advocating for users. Strong collaborator across functions; excellent team leadership and conflict resolution skills. Launched 5+ design bootcamps to mentor 50+ students. Managed multiple priorities on aggressive timelines both in-house and as consultant. Rapidly adaptable; open and responsive to feedback.