Lead for FMCG dry food, Hot and cold beverages and Confectionary Drive & implement medium to long term company sCore strategy throught the categorysAchieved volume growth in the overall segment along with ever highest topline and bottom-line deliverance.Growth of Metro Pakistans maket share in CSD, Tea, chocolates and Syrups categories in 2023

Category stategy on trade & non trade level by brand and product line.Drive strategic & sustainable partnership growth through driving sales and brand mix in various corporate ,wholesale & retail segments.Create short to long term Category strategy & profitability management.Lead key supplier accounts to over 23% growth and align & achieve mutual business objectives.

Responsible for approximately 25% of companys national Non- Food porfolio (by topline)Take business relevant strategic decisions to Grow assortment & vendor portfolio based on business need through leading backend negotiations of top vendor accounts and driving consumer and corporate back end sales strategy of relevant product portfolio.Achieved over 10% top line and 5% bottom line growth in both Covid fiscal years through B2B and B2C business orientation while improving investment & financial parametersLead indentification, negotiation and implementation of potential business for the portfolio in short, medium and long term.Keep up to date with the competitor, market and economic conditions to navigate the category objectives.Create optimal business environment for the business partners to facilitate mutual growth.Co- leading a Sustainability CFT of 15 members take socially responsible initiatives with collaboration of over 15 partners both back and front end to create awareness and improve the community as a whole.

Developing and executing a Go-to-Market strategy for "Pakistan's first electricity monitoring solution" as a business consultant.

Provided recommendation for investment of 'Chillers' on retail shops for the 2 largest cities of Pakistan through conducting a feasibility analysis.Recommended cost-optimization, resulting in a 10% reduction in costs of a new milk SKU for B2B sales.

Pakistan’s first international crowd funded jewelry company, focusing on combining local and modern art, achieving an initial pledged amount of $5,000.Handled product manufacturing, costing and vendor negotiations.

Contributed to the category growth by 70% in Sales and Income in 2017 and more than twice over a 2 year period through improvement in annual terms of trade Contract, development of corporate customers, management of vendors and execution of annual sale events.Led, import procurement and setup for IT equipment for Huawei Pakistan to setup a training facility for Lahore police worth PKR 120MExpanded the product portfolio by streaming business requirements to represent the market outlook under reduced product investment in inventory holding and improved stock days by 15 days to improve overall bottom line for the company.

Assortment selection and development based on customer need through product segment preference by B2B and B2C customers.Reorganized the category plannogram based on B2C sales share and improved product turnover and sales by 15%.Introduced import assortment in end consumer products to improve category margins by 5%.Highest sale & income recorded in 2015 for the annual category event Back to school.

Worked on day to day tasks and bid preparation for Plant construction & services department.

Managing the safety stock and reorder points of key products for the planning department.