SUR Dubai ( Known as Sur Balik in Turkey ) set to open its doors soon! With over 20 years of experience in the hospitality industry, I am thrilled to lead this incredible brand and bring a unique dining experience to our community. At SUR Dubai we are dedicated to delivering exceptional service, a warm atmosphere, and delicious, innovative cuisine that will leave a lasting impression on every guest. Stay tuned for updates on our grand opening, and I can't wait to welcome you all to what promises to be an unforgettable culinary journey!

Considering the ongoing changes in the restaurant industry, online food delivery has become the new normal. With customers preferring doorstep food delivery over dine-in facilities, cloud kitchens, also known as dark kitchens, ghost kitchens, virtual restaurants, and satellite restaurants, are gaining popularity in the F&B space.Starting from this point , created Dubai's one of the most recognized -delivery only - restaurant businesses , brands including ChaChaWoo , Sohm , Katsuko , Fat Rabbit and our latest addition Norm Asia.Launched all 4 brands in 3 locations ( JLT , Hessa , Business Bay ) within 2 years .Considerably high revenues reached and maintained shortly after opening the first location

-Responsible as the Operations Manager of both Dubai and Doha restaurants with P&L responsibility. Key point of contact of the shareholder and directly reporting to the board of directors-Key responsibilities included the project management of the opening, recruitment and training of c. 50+ new employees, regulatory overview and implementation according to local trading / employment laws, identifying local suppliers and start-up a network of relationships, oversee key marketing efforts ahead of the opening,-Ensuring on-site execution of the day-to-day operations in accordance with the brand strategy/standards with an aim of maximizing financial performance, customer satisfaction and retention-Ensuring the complete safety of all guests and employees at all times. Exceptional (i) food safety, (ii) fire safety and (iii) health & safety adherence and compliance track record during the period as Operations Manager-Successfully trained and managed employees for the implementation of DDS International's health and safety framework and best practices-Developed and optimized menu by hosting regular tasting sessions and structured menu changes for the brands-Monitor the performance of operations by analyzing guest satisfaction and P&L. Identified themes and areas for improvement and monitored implementation-Implemented policies and standard operating procedures for continuous improvement.-Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.-Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans

-Brought $13 mil yearly revenue turnover-Delivering a weekly turnover of over 5000 covers-Kept historic low staff turnover, delivered 10% sales increase and sound P&Ls at 24%-Monitor and evaluate food quality-Join the weekly meetings with board members-Manage the recruitment process including responding to CV's and handle the interviews to recruit, train, develop and retain a strong team Reduced the staff turnover from 18% to 3.2%-Ensure the payroll cost is in budget by working alongside with junior managers and head chefs-Trained and developed the sous chefs to head chef level (quality, leadership and administration)-Lessened wage percentages and spending through training of staff Create and develop a team for the new opening-Analyze the sales mix and help menu engineering to maintain a smoother operation-Maintain and control all health and safety including COSSH and HACPP Achieved record profitability of restaurant operations for the past four years-Cut food/beverage and labor costs by 4% while increasing sales and maintaining food/service quality and guest satisfaction-Developed strategies across all operation which were beneficial to top and bottom line figures-Worked on numerous projects in different sectors of operations: people development, marketing, projects & design, maintenance, procurement.