Managing the strategy, planning, and end-to-end execution for all group-level corporate campaigns; including vendor shortlisting, productions, and publications. Spearheading Beaconhouse Group's digital commercial strategy to optimise visibility, asset building, and platform growth. Focal person for all 3P agency/vendors onboarding & management. Leading the in-house ‘mini agency’ setup comprising creative and design resources, servicing the group brand portfolio. Achievements:. Initiated and led the in-house Creative & Design team's capacity building which resulted in more efficient resource processes and procedures; delivering best-in-class communication.. Led the end-to-end planning and execution of 4 digital campaigns for Beaconhouse's signature non-profit event series, SCHOOL OF TOMORROW CONFERENCES, amidst peak COVID times (2019-21); featuring DG WHO Tedros Adhanom, Former PM Malaysia Tun Dr Mahathir Mohamad, and former Foreign Minister Hina Rabbani Khar to name a few.. Contributed towards a 7% increase in engagement rate on a previously dormant BSS Official Twitter platform (now X) . Developed the end-to-end on-ground, creative, and digital launch strategy for Beaconhouse Group's maiden hospitality project, Ambiance Hotels & Resorts -Pakistan's 1st chain of Boutique Art Hotels & Resorts comprising 4 fully operational properties in KHI, LHR, Hunza & Murree.. Developed the digital and creative launch strategy for Pakistan's first microschool - Leo's Workshop; resulting in 35 unique admissions during its maiden admissions cycle.

. Leading the communication and design efforts for the Beaconhouse Group portfolio across 6 countries: Malaysia, Thailand, the Philippines, Oman, the UAE, and Pakistan. Identifying and leveraging opportunities to promote and enhance the organization's reputation through internal and external communications. Overseeing the in-house Digital Team, including campaign strategies, objectives, and coordination with third-party media agencies. Developing and executing marketing campaigns for various BSS brands, including non-educational portfolios, not-for-profit projects, and hospitality and retail ventures. Managing workflow and assignments within the communications team to foster effective collaboration and deliver consistent, high-quality work. Coordinating with third-party agencies on a retainer or project basis for special initiatives

Creative & Design Lead on:- United Industries Ltd. (Kashmir Cooking Oil & Banaspati, UIL Corporate)- United Snacks Ltd. (OyeHoye, Uff! Potato Sticks (NPC category)- CORTEVA AgriscienceKey Projects/Campaigns:- Kashmir Cooking Oil & Banaspati RELAUNCH 2019 (Packaging + Thematic)- OyeHoye DVCs 2019- CORTEVA Agriscience PITCH campaign 2019 (won the account)- NESTLE PURE LIFE Global Relaunch Pitch

Creative/Strategy lead for 360 communications. Accounts managed include: HONDA Pakistan, SHAKARGANJ FOODS, ORIENT ELECTRONICS, BRIGHTO PAINTS, UNILEVER (LUX)and HBL.Key Projects/Productions:- ORIENT ELECTRONICS – LED TV campaign, 2017- BRIGHTO PAINTS – PSL DIGITAL, 2017- SHAKARGANJ FOODS (ANYTIME JUICES) – NEW POSITIONING/PACKAGING LAUNCH

Managed a team of Creative Managers, Art Directors, Visualizers for: NESCAFÉ, NESTLÉ PURE LIFE AND SERVIS SHOES.Key Projects/Productions:- SERVIS – Summer Campaign, 2016- SERVIS – Eid, 2016- NESCAFE – Winter, 2015

Creative Bugs was an inquisitive bunch of young freelancers working together on the digital front.Areas worked on/for:- Web development- Digital content creation- Game development- Mobile development (Android/iOS)- Digital Media Buying/Planning

Looked after one of Pakistan's biggest brand portfolios under the COLAs category - PEPSICo (including PEPSI Cola, Slice & Aquafina). Other prominent accounts included: Honda Atlas Pakistan, Shakarganj Foods, LINE Messenger, PakWheels, World Call and Royal Fans. Key Projects/Productions:• PEPSI Liter of Light, Ramazan Campaign• PEPSI Refreshment • PEPSI MEALS: Thematic campaign• LINE Messenger: Launch campaign for Pakistan• Pak Wheels: Thematic campaignPitches Won:• LINE Messenger• Faysal Bank

Key Projects/Productions:• HAIER AC TVCs (2015) – “Paas ho agar tou koi nahin fikar!”• HUAWEI Y500 TVC – “The Smart Choice”• HAIER Glossy Shine Refrigerator Campaign (2015)• WARDA – Premium Silk Range Launch Campaign (“Impression Royale”)• JAMBINI – Winter Collection ’15 Campaign (“Sugar, Spice & Everything Nice”)• WARDA – Winter Collection ’15 Campaign (“Winter’s Grace”)• INSIGNIA – All Summer/Winter Print & OOH Campaigns • SEASONS GROUP – Rice Bran Oil Launch Campaign Pitches Won:• Huawei Mobile• Toyota Indus Motors• Summit Bank

A thrilling YET challenging ride through a power packed portfolio!Proud to have been part of the team that brought PEPSI SMASH and Nescafe Basement to life, on the digital front!Key Projects:- PEPSI Smash Season I (Digital Launch Campaign)- Nescafe Basement (Season-I, Digital Launch Campaign)- PEPSI Pakistan Idol (Digital/BTL Launch Campaign)- Digital AOPs for: Nestle Pure Life, Nestle Maggi, Nescafe and Pepsi Cola.Pitches Won- PEPSI Cola (digital)- PEPSI Smash (digital)

Creative concepts for TVCs, virtual advertisement, OOH and print advertisement, copywriting, product launch designing as well as market research. Brands worked for: Nestle EveryDay/EveryDay Lite, Nestle Professional, Rose Petal, Suzuki and Allied Bank Limited.