Umut Ceritoglu Email & Phone Number

İstanbul, İstanbul, TR

Newton, MA, US

Redwood City, California, US

• Managed the cyber security business for existing and potential large enterprises such as banks, telecommunication service providers and holdings.
• By acquiring new accounts, up selling and cross selling existing customers, grew the business substantially.
• Enhanced the relationships with channel partners so as to increase the sales and service quality to the large enterprises by making yearly business plans, providing both sales and technical educations for Check Point’s.
• Built relationships with C-level decision makers in the accounts so as to develop and improve the businesses in the large enterprises.
• So as to build sustainable long-term relationship with the customers, developed consultancy approach to the major accounts.

Ataşehir, Istanbul, TR

• Directed the sales of the new business unit which is the most visited website in Turkey.
• Acquired new advertisers from various sectors.
• Managed the team of sales so as to achieve business goals. Increased the redemption of the customers per month substantially.
• Developed and managed marketing campaigns for new member acquisition and retention campaigns for end users.
• Developed and implemented new strategy for Sahibinden.com’s new web site and mobile application. Number of visits per month jumped by %1450.
• Redesigned user experience of the website and the application by analyzing the customer needs, usability tests, web analytic reports and improved the platforms’ capability so as to achieve the business goals.

• Provided business and solution consulting service to global service providers with the objective of helping customers to meet their business challenges by understanding their business drivers and requirements, and.
• Advised operators on technology and marketing tools selection, determined market entry strategy, indicated ROI, developing and presenting the business case.
• Redesigned loyalty marketing programs including of developing the new Web Site, Mobil Site and Mobile Applications.
• Managed the overall consulting process from market & customer analysis, opportunity identification to solution proposals in Turkey and Caucassians in areas of digital marketing, IPTV, LTE, FTTx, Cloud, M2M etc.
• Produced the necessary project plan, customer reports and proposal, financial models.
• Developed and managed the online and offline payment processes by using internet and mobile technologies via collaborating with technology and operational partners.

St Paul, MN, US

• Developed businesses and demand creation by building and managing the relationships with the sales channel and end-users in the communications and energy sectors. Grew the business by 58%.
• Managed the sales channel by recruiting and organizing distributors and resellers.
• By analysing the market needs, started and managed a new product introduction project for the local market. Boosted sales volume by 530% to mobile network operators such as Vodafone, Turkcell and Avea.
• Enhanced the existing product line according to the market requirements. Improved the sales channel with new contractors and resellers resulting in a 125% increase in turnover for the energy.
• Organised events, gave on-site training and presented seminars to sales channel, contractors and end-users.
• Initiated and implemented a new sales promotion system for distribution channels and developed a new tender management process.

Pittsburgh, PA, US

• Managed the key distributors, system integrators and end-users in Turkey and Israeli markets especially in Telco’s, banks and construction markets.
• Exceeded yearly personal sales target by 220% and nominated as ‘Best Performing Sales Person of the Dach/Turkey Region in 2006’.
• Managed the brand portfolio. Developed pricing strategy for each brand for key vendors; consequently boosted the gross margin percentage and sales significantly in sales of these vendors.
• Managed large-scale international IT infrastructure projects such as Cairo Airport, Istanbul Ataturk Airport, Citibank, Morgan Stanley, and Intel Israel by liaising with purchasing, finance, logistics, sales and.

Msc, Engineering Business Management

Bsc, Electrical Engineering

Education record