Uppy (Upasana) Chatterjee Email & Phone Number

Sydney, New South Wales, Australia

- Management and curation of Audible Australia’s product surfaces on Web, Mobile, iOS and Android, including conceptualising of editorial carousels, promotion of key Audible Originals and third-party publisher priorities - Web and app build and management of landing page hubs for tentpole moments and priorities such as Pride month, International Women’s Day, NAIDOC Week and Audible’s Sleep originals - Capable of using JSON and XML coding languages to manage product surfaces - Working cross-functionally with Marketing, Content and PR to deliver strong marketing campaigns for Audible Originals - Working across time zones with the wider Member Shopping Experience team at Newark, NJ HQ on global Audible initiatives and CX/product updates - Testing and consequent rollout of bespoke CX experiences for specific audience segments

- Freelance music programmer of playlists and digital radio stations - Conceptualising playlist and digital radio station sound DNA and customer-facing descriptions, keeping genre and mood niches and audience use-cases as a central focus - Delivery and QA of final product for placement on DSP- Pop, hip hop, alternative rock and trending hits genre expert- Passionate about music programming that values diversity, elevating people of colour and marginalised communities in spaces they are traditionally underrepresented

Sydney, New South Wales, Australia

As part of the APAC Music Programming & Content Strategy team and only programmer for the Australian & New Zealand playlist corpus, I manage ANZ’s playlist and product surface updates and content promotional strategies for Australian and New Zealand artists on YouTube and YouTube Music, at both a global and market-specific scale. This includes playlist cover management, playlist updates and cross-functional marketing for key music events and artists. I grew YouTube Music ANZ’s flagship new release playlist RELEASED by 79% Year on Year.Employed through an Adecco Australia contract.

Sydney, New South Wales, Australia

I made a brief foray into the world of FMCG marketing and content strategy, working with culture, sports and athlete teams, however realised my passion was continuing my career in the entertainment/audio space.

Sydney, New South Wales, Australia

I manage the editorial, social, marketing and growth strategies and execution for our five unique brands - Cool Accidents, I Like Your Old Stuff, Maniacs, HipHopDX Australia and Warner Music Australia’s blog, in order to grow the profiles and success of Warner's artists. I create, curate, commission and/or manage all content created on these websites, including news, interviews, feature articles and video content, with Cool Accidents achieving 85% growth year on year in FY19/20 in all key metrics with me at the helm. I currently lead a team of seven regular freelance writers and our social media agency, and commission ad hoc contributors on top of that to work with Warner artists to create stellar content. I work closely with the frontline marketing teams within the company to create interesting and innovative online content and campaigns to help drive streams, artist awareness and build buzz around freshly signed acts across labels like Atlantic US and Atlantic UK, Parlophone and local Warner Music Australia acts. Achieved 41% increase in yearly website traffic, 187% growth in YouTube subscribers, 112% increase in Instagram and 0 to 30K TikTok followers in 4 year tenure.I've worked on key releases from the likes of Dua Lipa's Future Nostalgia, Lizzo's Cuz I Love You, Ed Sheeran's Equals, Coldplay, RUFUS DU SOL, Silk Sonic, and more.From 2020-2021, I was the Secretary of Warner Music's Australian Diversity, Equity & Inclusion (DEI) Council.

Sydney, Australia

Creating, commissioning and managing all content created on CoolAccidents.com, including music news, interviews, feature articles and our Spotify Choice Cuts playlist as one of Australia’s leading music and pop culture blogs, achieving 20% growth across the board including website traffic and Instagram/YouTube in my first year - now tracking at 85% growth year on year in FY19/20.Managing and strategising all social feeds (including Facebook, Twitter, Instagram) as well as analysing Google Analytics data to create ways to grow our audiences and channel reach. Liaising with the content production team to manage video shoots with artists, including series like Story Time, Diggin’ In The Crates, Skin Deep and other ad hoc content ideas.From February 2020 - May 2020, I hosted an hour-long weekly radio show Cool Accidents With Uppy Chatterjee on Hit Urban digital radio (Southern Cross Austereo), showcasing the coolest new hip hop and rap.In May 2020, after almost two years of project management, I helped launch the Got Ya Back charity auction, where 17 highly exclusive backpacks filled and signed with rare merchandise by Coldplay, Rita Ora, Charli XCX, Grouplove and more were auctioned off for Support Act to aid those in the music industry affected by COVID19. The successful auction raised over $9,000 with social and press pick-up from all over the world.

Sydney, New South Wales, Australia

Though Two Truths & A Lie started as a column in April 2018, in June 2019 we switched to an audio format as part of theMusic.com.au’s extensive new podcast network. Recent podcast guests include Allday, Montaigne, L-FRESH The LION, Angie McMahon, SAFIA and more.

Sydney, Australia

Since leaving my full time Digital Editor position at theMusic.com.au, I now write feature interviews (HAIM cover story, July 2017; Tash Sultana, August 2018), concert reviews, album reviews and opinion/think-pieces as a freelancer. In April 2018, I launched my own column called 'Two Truths & A Lie' - artists such as Paramore, Taking Back Sunday, Kira Puru, Wafia, Hellions, Cosmo's Midnight, DZ Deathrays and more have taken part in it so far. In April 2019, we turned Two Truths & A Lie into a podcast.Other coverage:Splendour In The Grass 2017: creating theMusic.com.au's social media content on Facebook, Instagram and Twitter; managing team of reviewers on-ground, delivering daily blog posts and festival reviews.

Sydney

Responsible for researching, pitching and writing daily news content for theMusic.com.au. Content creator and curator of interviews, feature articles, reviews and concert photography, sub-editor of print content for online and management of the uploading of live reviews, galleries, interviews, feature articles, album reviews and other content from contributors Australia-wide. Social media management of the company's Facebook, Instagram, Twitter and Flipboard accounts. Representative of theMusic.com.au at industry events, launches and concerts. Regular client liaison with internal and external stakeholders such as PR, record labels and tour promoters. Recently, the company launched a Periscope/live broadcast channel which I regularly broadcast live from, conducting behind-the-scenes interviews, fun, innovative and exclusive content with artists/bands such as Joel and Benji Madden, Birds Of Tokyo, Anne Lunoe and more. I have penned highly-read feature articles with the likes of City & Colour, Bring Me The Horizon, The Used, The Rubens and The 1975.On-ground coverage of and representative at:- ARIA Awards Red Carpet 2015- Face The Music 2015- BIGSOUND 2015: interviews with up-and-coming bands like Polish Club, City Calm Down, Gordi; keynote lectures; interviews with keynote speakers/industry figures like Pitchfork senior editor Jessica Hopper, Harvest Records' Jacqueline Saturn, UNFD's Head Of Recorded Music Luke Logemann.- Deni Ute Muster 2015: interviews with Cold Chisel, Adam Brand, The McClymonts, Birds Of Tokyo- Judge at Hard Rock Rising 2016 band competition- Barunga Festival 2016: ongoing coverage of event, on-ground feature interview with Courtney Barnett- BIGSOUND 2016: interviews with Coda Conduct, Tkay Maidza, Columbus, DZ Deathrays; keynote lectures; interviews with keynote speakers like UNFD founder Jaddan Comerford and AB Original.- Panellist at Australian Music Week 2016 & Face The Music 2016- ARIA Awards Red Carpet 2016

Sydney, Australia

Made my radio debut on triple j in October 2016, now middawn presenter on triple j, 1am to 6am. Discovering and presenting new music on air. Reviewing tracks on triple j Unearthed. Managing text messages on the national text line. In March 2018, I made my Home & Hosed debut on International Women’s Day (March 8) as well as TOPS, a half-hour show on triple j Unearthed digital radio showcasing the best new tracks uploaded to Unearthed. I have also presented shows like House Party.In April 2018, I started backfilling as Music News Writer and Producer, writing pieces for the triple j website and producing a 5-minute music news segment to go live at 12.30pm on Lunch with Alex Dyson. I am also on the social media moderation team for triple j's Facebook page(1.2 million likes) as well as the triple j Instagram and Twitter, offering social media coverage for festivals like Groovin The Moo.

Sydney

Writing, researching and organising creative, exclusive, long-form content for RedBull.com's Music Channel as Australian Music Editor. Liaising and collaborating with Red Bull Music (formerly Red Bull Sound Select) and Red Bull Music Academy to create online content, as well as liaising and editing writing contributors for features and long-form content. Discovering forward-thinking, progressive artists and curating those that appear on Red Bull's website. Coverage of festivals and events and their Red Bull Music curated stages at festivals like BIGSOUND, Splendour In The Grass and more.

Sydney, Australia

Freelance photography for individuals and media organisations. Apt in concert photography, travel photography, portraits and photojournalism.Photographed artists such as Incubus, Matchbox Twenty, Halsey, The Hives, Panic! At The Disco, Arcade Fire, Deftones, Taking Back Sunday, New Found Glory, City & Colour and The 1975 at iconic venues such as Enmore Theatre, The Metro, UNSW Roundhouse, Luna Park Big Top, State Theatre and The Hi-Fi. Travelled to countries such as Mexico, India, United States, Canada, France, Switzerland, Italy, United Kingdom, Germany, Czech Republic, Indonesia, Netherlands, New Zealand, Fiji and Thailand to photograph. Produced photojournalistic Body of Work during study of Journalism at University of Technology, Sydney. Featured in double-spread in UTS: Vertigo Magazine (2012, Issue Four).www.uppyphoto.com

Castle Hill

Started out at the Castle Towers store then moved onto the Hornsby store. Specialist in identifying the specific needs of customers to help find the right Apple product for them, in addition to troubleshooting and problem-solving technical issues across the Mac, iPhone and iPad systems. Regular ‘Promoter’ scores in NPS feedback. Mentor and trainer for iPhone contracts to a team of 120+ using the relevant Telstra, Optus and Vodafone systems. Facilitator of GE Finance for customers.

Sydney, Australia

Sub-editor of new and existing articles, creator of style guide and roll-out coordination amongst contributors, scheduler of weekly Twitter social media updates via Hootsuite, liaison with internal and external stakeholders, ad-hoc interviews and reviews, assisting in daily content roll-out, assisting in scheduling interviews and reviews amongst contributors, assisting in daily social media coverage, assisting in implementing improvements to AMH Network, follow-up of overdue interviews and reviews.Notable Interviews: Panic! At The Disco, Gerard Way (My Chemical Romance), Alkaline Trio, Mayday Parade, Chiodos, New Found Glory, The Interrupters, Antiskeptic, Andy Strachan (The Living End), You Me At SixNotable Photography: City & Colour, Incubus, Biffy Clyro, Jimmy Eat World, Panic! At The Disco, fun., The Used, Simple Plan, Reel Big Fish, Deftones, Arcade Fire, Hanson, The Hives, The 1975, Portugal. The Man, New Found Glory, Anberlin, The Amity Affliction

Sydney, Australia

Content creator for concert reviews, concert and festival photography, podcasts, feature articles and interviews with international and local bands and artists. Curator of content across social media platforms to maximise exposure and audience interaction. Recently selected to interview highly acclaimed international bands backstage at Soundwave Festival 2014 and act as official photographer for Big Day Out 2014 and Warped Tour 2013.

Sydney, Australia

Contract to produce content for large-scale tours NOVA Entertainment are presenting. Content creator for concert reviews, concert and festival photography with a 12 hour or less turnaround. Covered festivals such as Big Day Out 2013 and Future Music Festival 2013, as well as large-scale concerts by Matchbox Twenty (Entertainment Centre), One Direction (Allphones Arena) and Paramore (Allphones Arena).

Sydney, Australia

Content creator for concert reviews, concert and festival photography, feature articles and interviews with international and local bands and artists.

Bachelor Of Arts In Communication, Journalism

Activities and Societies: UTS Vertigo contributor, UTS Exposure Photography Club Bachelor of Communications, majoring in Journalism.

High School, 95.8 Atar

Activities and Societies: Year 12 House Captain Two-unit Ancient History (96/100, Band 6) Two-unit Advanced Mathematics Two-unit Legal.