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Uri Mercado Email & Phone Number
Media Solutions Specialist
at
Initiative
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✓ Verified Jun 2026
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Who is Uri Mercado? Overview
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Quick answer
Uri Mercado is listed as Media Solutions Specialist at Initiative, based in Canada, Canada, Canada. AeroLeads shows a matched LinkedIn profile for Uri Mercado.
Uri Mercado previously worked as Integrated Media Specialist at Prospect Media Group Ltd. and Sales and Marketing Coordinator at Star Metroland Media. Uri Mercado holds Creative Advertising from Centennial College.
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Email format at Initiative
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Initiative
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Profile bio
About Uri Mercado
A sales and marketing professional with 10+ years of experience. Client roster includes grocery, retail, auto, etc. A resourceful problem-solver. Works efficiently and effectively in a fast-paced environment. Executes multiple complex tasks productively and keeps a diligent eye on details. Possesses high level of situational awareness and a deep understanding of the sales and marketing process. An active contributor to corporate culture.
Listed skills include Advertising Sales, Logistics Management, Administration, Marketing Communications, and 4 others.
Current workplace
Uri Mercado's current company
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4 roles
Uri Mercado work experience
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Media Solutions Specialist
Current- Act as part of a centralized team that coordinates budget control reports (BCRs), holistic spend tracking and spend forecasts for Executive level reporting – with extensive use of Excel & Tableau
- Act as point of control to generate media purchase authorizations (MPAs) and to maintain accurate files
- Operate as part of a team to ensure media buys are entered accurately in the applicable media system and QA process are adhered to
- Coordinate with the Initiative finance team to review draft billing and to obtain appropriate approvals from media planning team prior to submitting client invoices
- Investigate and follow-up on discrepancies with appropriate team members to ensure clearance
- Liaise with the media team and the Initiative finance team on MPA and billing questions
May 2022 - Present
Integrated Media Specialist
- Plan and execute large flyer distribution and multi-media campaigns for Leon’s, Peavey Mart, TSC, Scotiabank, and Sherwin Williams
- Manage all facets of a print media campaign from RFPs, the execution of run lists, manifests, PO's, rate negotiation, invoicing and troubleshooting distribution issues
- Manage, review, and analyze all client-facing deliverables
- Oversee the development and present proposals, media recommendations, post campaign reports to clients and internal teams
- Liaise with Analytics and Finance teams, as well as external vendors
Jun 2019 - May 2022
Sales And Marketing Coordinator
- Supported sales team in the preparation of presentations, quotes, proposals, and forecasting
- Assisted in planning and optimizing campaigns for performance
- Primary point of contact for operational questions and client requests, including: campaign reporting, billing and credit discrepancies, research and fulfillment issues, maintenance and management of account details.
- Collaborates with various internal teams, local sales offices, warehouses, suppliers, and agency/client teams
Apr 2006 - May 2019
1 education record
Uri Mercado education
FAQ
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What company does Uri Mercado work for?
Uri Mercado works for Initiative.
What is Uri Mercado's role at Initiative?
Uri Mercado is listed as Media Solutions Specialist at Initiative.
Where is Uri Mercado based?
Uri Mercado is based in Canada, Canada, Canada while working with Initiative.
What companies has Uri Mercado worked for?
Uri Mercado has worked for Initiative, Prospect Media Group Ltd., and Star Metroland Media.
How can I contact Uri Mercado?
You can use AeroLeads to view verified contact signals for Uri Mercado at Initiative, including work email, phone, and LinkedIn data when available.
What schools did Uri Mercado attend?
Uri Mercado holds Creative Advertising from Centennial College.
What skills is Uri Mercado known for?
Uri Mercado is listed with skills including Advertising Sales, Logistics Management, Administration, Marketing Communications, Newspapers, Advertising, Print Advertising, and Targeted Advertising.
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