Upama Roy Email & Phone Number

New York, NY, US

New York, United States

• Provided high level of customer service by explaining products, methods, or services to customers in Beauty Department
• Demonstrated Leadership and Teamwork skills by training new employees
• Promoted TJX credit and loyalty programs during interactions with customers

• Created tailored brand collateral such as brochures, videos, social media campaigns and executed acrossplatforms such as Instagram and Facebook
• Spearheaded transition to UGC platform, Pixlee, orchestrating account setup and site uploads for 70+ schools,while producing comprehensive user tutorial and delivering support through transition to internal stakeholders
• Analyzed data metrics to evaluate key trends and provide insight into top KPI's based of marketing funnel
• Created a targeted and comprehensive social media content strategy which includes relevant hashtags, copy,content calendar with key holidays and events and weekly post ideas to optimize school's online.

• Conceptualized, scripted and executed animated tagline video using After Effects, Canva and Premiere Pro
• Created and distributed content through Hootsuite and MailChimp such as newsletters, event updates, blog posts, reels, and resources on WordPress site and all social media accounts for 5 clients
• Managed publicity for client fundraiser on various public event calendars and digital platforms
• Practiced in accessible communications such as alt text, audio description, document remediation, closed captioning, and inclusive language
• Compiled comprehensive social media report, detailing key metrics, providing valuable insights into campaign effectiveness for client’s executive board members

• Contributed to the development and execution of content calendars, ensuring timely and consistent posting across all social media platforms
• Rebranded Instagram page and assisted in editing video reels, yielding an increase of views by 200%
• Researched potential marketing initiatives and created 2 new social media campaigns
• Sent weekly client update emails to Director of Communications, providing progress reports on ongoing projects, resulting in improved client communication and satisfaction

New Brunswick, New Jersey, United States

• Assisted the VP of Marketing at student-run PR Agency by learning about marketing strategies and implementing them in various projects
• Collaborated with executive board members to develop and implement ideas for meeting plans, agency eventsand social media posts, resulting in an increased engagement on agency’s social media channels
• Redesigned newsletter to align with agency branding and sent out weekly e-mails on Mailchimp containing pertinent information and updates
• Maintained regular updates on agency’s Wix site, incorporating graphics and reorganized layout for enhancedvisual appeal while, ensuring accurate and timely information on members, events, and clients