Ursula Bettega Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Definition of the annual marketing&communication plan. Management of all marketing&communication activities, above and below the line. Lead international media relations & pr activities, manage the relations with the media center for the development of media plans, buying and campaign analysis. Responsible for the social media editorial calendar and the web site updates. Manage press events, press launches, media trips and press presentation. Supervise creative agencies for development of… Show more Definition of the annual marketing&communication plan. Management of all marketing&communication activities, above and below the line. Lead international media relations & pr activities, manage the relations with the media center for the development of media plans, buying and campaign analysis. Responsible for the social media editorial calendar and the web site updates. Manage press events, press launches, media trips and press presentation. Supervise creative agencies for development of assets during the entire process – briefing, production, post production: merchandise, shootings, special videos, Reels, contents as well as all brand sales and communication tools. Oversee partnerships, special projects, international Awards. Proactively structure guidelines and flows focused on the brand identity. Monitor and analyse the communication strategies. Communication budget management. Show less

Vicenza, Veneto, Italy

Formulation of the annual marketing & communication plan. Budget management. Supervise overall PR offices and execute press activities to create, maintain and protect organisation's reputation. Organise fashion shows, new store opening ceremonies, in store events, look book shootings and corporate events: press days, worldwide press trips, wholesale events. Social media management.Collaborate with wholesale partners and department stores to effectively manage trade marketing… Show more Formulation of the annual marketing & communication plan. Budget management. Supervise overall PR offices and execute press activities to create, maintain and protect organisation's reputation. Organise fashion shows, new store opening ceremonies, in store events, look book shootings and corporate events: press days, worldwide press trips, wholesale events. Social media management.Collaborate with wholesale partners and department stores to effectively manage trade marketing activities. Designed digital activities in collaboration with key partners (Zalando/Farfetch) which resulted in increasing brand awareness and target number of impressions achieved. Executed global influencer marketing strategy, including launch plan of special items and creative campaigns which resulted in creating conversion.Lead overall communication and sales tools: virtual showroom layout update, contents creation, collections shootings including, special videos, look books, fashion editorials, press coverage. Show less

Padua, Veneto, Italy

Maximize product awareness, promotion, and editorial placement implementing and organizing global brand positioning.Management of ATL and BTL activities, production and post production.Delivering POS materials: catalogues, folder media, sales system, leaflet consumer in order to support the sell out strategy.National and international Press & Pr Offices coordination and supervision in the execution of strategic plans.Managing press coverages, both fashion and… Show more Maximize product awareness, promotion, and editorial placement implementing and organizing global brand positioning.Management of ATL and BTL activities, production and post production.Delivering POS materials: catalogues, folder media, sales system, leaflet consumer in order to support the sell out strategy.National and international Press & Pr Offices coordination and supervision in the execution of strategic plans.Managing press coverages, both fashion and corporate.Periodical report to the board analysing the return on press investments in terms of corporate and product editorials.Press materials development and production. All brands press releases editing.Top management interviews.Events and main Fairs partecipation organization.Media planningMonthly Sell In-Sell Out analysis: brand, collections, categories.New collections launches definition and strategy.Brand image sale force usage supervision.Media and advertising presentations to Sales Force and selling materials development.Customer Relationship Management.International Customer Relationship Management. Show less

Vicenza, Veneto, Italy

Internship: Responsible for corporate and product communication Participating at the company events 2006 in collaboration with the Diesel worldwide Press officesDaily and monthly press reviews for internal at the Headquarter and to the worldwide offices

Milan, Lombardy, Italy

Responsible for the Italian and International Market Sales Distributing as well other lines such as Roberto Cavalli (Roberto Cavalli Showroom), Burberry Men Collections (Burberry Showroom) and Roberta Scarpa, Roberto Cavalli Class Uomo e Donna, Kisses Gai Mattiolo e 2die4 Antonio Berardi (Dressing Spa Showroom) Responsible for Customer Service and reporting PurchasesBudgeting

Milan, Lombardy, Italy

PR CoordinatorResponsible for Corporate and Product CommunicationCommunication of various press releasesDaily and monthly press reviews Promotion of the brand, collections and products, ensuring coverage in relevant publications and magazines.Development and maintenance of good working relationships with media – including local, national and international newspapers, magazines, radio and television Media planningOrganization of Fashion Shows, Events and Press… Show more PR CoordinatorResponsible for Corporate and Product CommunicationCommunication of various press releasesDaily and monthly press reviews Promotion of the brand, collections and products, ensuring coverage in relevant publications and magazines.Development and maintenance of good working relationships with media – including local, national and international newspapers, magazines, radio and television Media planningOrganization of Fashion Shows, Events and Press Presentation, Top management and Creative Directors interviewsProduct development Management of Mila Schon celebrity stylingBrand image sale force usage supervision Show less

Milan, Lombardy, Italy

Press office contact with International departments and officesResponsible for Press office ActivitiesDistribution and Logistics of Photo Material and Market informationRealization of Events in cooperation with other departments and Managers

Milan, Lombardy, Italy

Realization of Events in cooperation with other departments and ManagersResponsible for Press office Activities

Internet, Social Media And Mobile For Corporate And Marketing Communication

Marketing & Communication

Activities and Societies: Master in Corporate Communications promoted by the Comitato UPA Formazione and the Faculty of Economics.

April 2004, Marketing

IT Holding Business School of Milan, Italy

2001, Foreign Languages And Literature (English/German)

Topic of the Dissertation: “Simon J. Ortiz’s short stories in the native American oral literature”