Ursula Kraus-Meeder Email & Phone Number

Mainz, Rp, De

Capetown, South Africa

Shonaquip SE is a Social Enterprise striving to create an inclusive, barrier-free society for people with mobility-related disabilities, especially children.I advise Shonaquip SSE on its market expansion strategy to HIC as part of Boehringer Ingelheim's Making More Health EIR program.

Ingelheim, Germany

Leading Global Customer & Digital Insights function for Boehringer Ingelheim's Human Pharma Business Unit with direct responsibility for developing industry-leading insights foundations for patient-centric strategies across the entire portfolio.Leading Center of Excellence for Boehringer Ingelheim's Human Pharma Business Unit with direct responsibility for establishing end-to-end capability excellence worldwide. Capabilities include Primary Market Research, Integrated Customer Insights, Strategic Segmentation and Targeting, and Digital Channel Analytics and Insights.Leading a Cluster of Capabilities for Boehringer Ingelheim's Human Pharma Business Unit with responsibility for establishing end-to-end capability excellence worldwide. Capabilities include Generating Insights from Hidden Knowledge (AI), Competitive Intelligence, Customer-facing Team Insights Generation, etc.Member of several therapy area and departmental leadership teams, contributing deep subject matter and people leadership expertise.

Ingelheim, Germany

Customer Insights / Business Analysis team leader for Boehringer’s specialty pharmaceutical portfolio, spanning across oncology, immunology, biosimilars, CNS and specialty respiratory pipeline and in-line products. Leading an international team of insights specialists with Global remit of generating and championing market & customer insights for existing portfolio, as well as business development / partnering opportunities.Member of commercial operations and functional leadership teams.

Basel, Switzerland

Integrated Insights team leader for World Wide Franchise. Organizational change & people manager for international team of interdisciplinary specialists in multiple locations, generating market, customer & competitor insights for portfolio of pharmaceutical specialty products, business development & licensing opportunities. Member of commercial and functional leadership & community of practice teams (up-skilling programs; transformative insights tools; insights process innovation; knowledge sharing platforms)

Basel Area, Switzerland

Marketing Science team leader for Global Business Franchise (international team of interdisciplinary specialists in multiple locations). Portfolio of pharmaceutical speciality products, business development & licensing opportunities. Member of commercial & functional leadership teams.

Basel Area, Switzerland

Therapeutic area marketing science team leader (international team of interdisciplinary specialists in multiple locations). Highly specialized transplantation & nephrology portfolio, incl. pharmaceutical products across all phases of lifecycle, tele-monitoring devices & service models.

Basel Area, Switzerland

Insights & Analytics team leader for Global Business Franchise (international team of multi-disciplinary specialists). Member of commercial & functional leadership teams.

Basel Area, Switzerland

International (Global) market & customer insights specialist, market research methods expert and therapy area thought leader for highly specialized transplantation portfolio, incl. pharmaceutical products across all phases of lifecycle; influencing Global customer, channel, brand, portfolio & company strategies.

Frankfurt Area, Germany

National (Germany) market & customer insights specialist, market research methods and therapy area lead for pharmaceutical mass-market urology products during pre-launch, launch & post-launch phases; influencing local brand marketing and sales strategies.

Frankfurt Area, Germany

National (Germany) market research methods, customer-needs and database analysis specialist at mail order company in high tech & B2B field, incl. analysis of customer satisfaction, customer buying patterns, cross-selling targets, retention/drop-out rates, ROIs, current business processes etc.

Boston, Ma

Co-lead / lead for national (US) and international market research projects in financial & high tech consumer & B2B sectors at a boutique market research agency specializing in advanced quantitative research techniques and statistical analysis, e.g. segmentations, CBCAs, max-diff models.