Ursula Liff Email & Phone Number

Santa Barbara, California, United States

Greater Boston

After 6 years of consolidation & transformation, working alongside my Dad, I played a central role in selling our family business to private equity backed, SurfacePrep in October 2023.

Greater Boston Area

Fortune Metal collaborates with parts manufacturers in the Northeast to provide superior mechanical finishing ~ Transformed an outdated distribution company into an updated service business by providing a comprehensive review and audit of all areas of the business. ~ Led operations, finance, sales & marketing, and human resources functions and managed a 15-person team. ~ Reinvigorated the customer experience by refreshing the brand, including logos, tradeshow graphics, website, SEO, email marketing, partnerships, and white papers to clearly communicate the value proposition. A sales increase of $350K was sourced through inbound marketing efforts in first three months. ~ Doubled nascent service business to $550K in 2019 by securing a bank loan, investing in an ISO quality management system, and hiring a General Manager to run the service business, a first in the company’s history.

Needham, Ma

Joined founders, Ashley Welch and Justin Jones to define a measurable, consulting engagement vs. a training event based on their road tested "Sell by Design" methodology. Somersault is a next gen GTM innovator helping big tech firms learn to co-create with their customers using design thinking methodology. www.somersaultinnovation.com

Boston, Massachusetts, United States

Salsify is a category-leading e-commerce platform transforming how branded products are sold online. Created and implemented a new customer advocacy program called The Digital Shelf Insiders, bringing together leaders across the globe committed to making Salsify central to how they approach commerce in the future. Planned and executed two “Insiders Experience” events to meaningfully connect customers with product engineers and Salsify’s senior leadership. Over 200 customers were nominated for the program in less than a year with live references influencing $3.4M of closed business. $5.1M in Late-Stage revenue realized three months after go-live. Spearheaded a global customer story competition, “One Salsify, 790 Voices”, engaging 22 cross-functional teams to create videos describing customer’s success from the customer’s point of view.

Cambridge, Ma

Kotter International helps organizations mobilize people at scale to achieve results at unprecedented speed ~ Cultivated and secured relationships with c-suite leaders to imagine large-scale transformation solutions. Clients included ExxonMobil, Vallourec North America, Johnson & Johnson, and Rabobank N.A. ~ Executed the first JPK Summit in partnership with Dr. Kotter, to educate c-suite leaders on Kotter International’s unique approach to change. Recruited seven of ten leaders in attendance. ~ Successfully built a business case for sales accountability across the firm, introducing the idea of sales operations, hiring a Salesforce administrator, writing new sales stages, and teaming with Managing Directors. These efforts resulted in the firm’s 50% sales growth in one year.

Boston, Ma

Interaction Associates is an organizational development firm which builds corporate cultures of trust and collaboration. ~ Prospected and signed 500K in sales in year one by cultivating over 200 prospects and adding 11 new clients to the Interaction Associates portfolio. Grew portfolio in 2015 to over $1.8M. ~ Expanded relationships and pipeline opportunities with legacy clients including GE, TJX, and Exelon. ~ Spearheaded two strategic thought leadership events in Boston and New York City: The Changing Role of the General Manger with Len Schlesinger and Women in Leadership: Inviting Men into the Conversation. ~ Selected by CEO for a six person company-wide strategic task force to provide recommendations on IA’s long-term strategy. ~ Coordinated a company brand audit and conducted 20 interviews with loyal clients and failed prospects, synthesizing insights that informed IA’s marketing strategy.

Boston, Ma

Founded and led counSOUL, a start-up that inspired mid-level professionals to get unstuck and take action on defining a fulfilling career through a 3-month personalized coaching bootcamp. The innovative program, offered by close-to-peer career coaches made professional development accessible and affordable to a mid-level audience that lacked substantive opportunities at graduate schools and inside companies.

Boston & New York City

Executed short-term, fast paced assignments for Alta Bike Share, Arnold Worldwide, Room to Grow, and The Yacobian Group, helping them move quickly from the strategic to the tactical. Played a key role in facilitating conversations between public and private partners to help launch bike share programs in Boston and NYC, partnered with senior leaders on executing two Room to Grow Fall galas that raised a combined $800K+ and developed insights to support two global advertising pitches.

Boston, Ma

Worked closely with new CEO and Chief Marketing Officer on a variety of new business development initiatives including developing pipeline by executing thought leadership events with external partners on the future of the digital ecosystem and the future of healthcare providing substantive and exclusive opportunities for C-suite leaders to share ideas.

Boston, Ma

Researched, developed and presented strategic recommendations to leadership as part of new business efforts, assessing the brand & business challenges for companies such as Disney, Hilton, Aflac, American Express, Hanes, and Necco. Built quantitative surveys, analyzed results and presented insights to more clearly understand marketing funnel metrics and brand equities for two major new business pitches.

Global Corporate Services, Global Product Marketing & Management

Drama/Art History

Mba, Strategy, Finance, Marketing

2009 Roger W. Babson Award (School's top honor) 2008 William G. McGowan Scholar 2009 Forte Foundation Fellow 2009 Co-President, Babson.

Education record