Urvashi Jain Email and Phone Number

Executed and optimized lead generation campaigns via Google Ads and Meta Ads, focusing on maximizing ROI through targeted strategies.Collaborated daily with the sales team to ensure high-quality leads, align on feedback, and adjust campaigns to improve conversion rates.Analyzed CRM data to assess lead quality, track conversions, and identify trends for strategic improvements.Worked closely with content & design teams to ensure alignment on marketing materials, goals, and lead management processes.

- Plan and implement Google Ads Strategy to achieve optimal results- Present the impact and analysis of each campaign performance to management with data and insights- Leverage data to identify opportunities to improve performance, reach and return on investment of the digital marketing activities- Review content, ad copies, creatives to provide measurable feedback, performance evaluation, optimizing marketing spend and maximizing ROI.- Conducted competitor benchmarking analysis to identify market trends, opportunities, and threats, informing strategic decision-making and maintaining a competitive edge in the industry.- Collaborated with internal teams to create engaging content for the website, microsites and landing pages creation, enhancing user experience and increasing customer engagement- Collaborated with external agency to plan and execute digital marketing campaigns across platforms.

- Responsible for planning, executing & analyzing campaigns like Google search, shopping, Pmax, display, video, and other remarketing platforms.- Increased the monthly traffic on the website from 60k to 300k in 6 months by optimizing campaigns and targeted keywords.- Generated revenue of 1Cr+ in 2 months for a well known healthcare brand by managing the marketing efforts that included microsite creation, overseeing digital campaigns and promotion on Medikabazaar website.- Developed creative assets for marketing campaigns, including social media graphics, email newsletters, and promotional videos, leading to improved brand recognition and customer retention.- Improved ranking of important business-related keywords by doing keyword research and implementing on page and off page SEO practices.

Lead generation and branding on Facebook and Instagram for IDM

· Worked as a creative for the company website.· Handled the social media platforms of the company.· Made PowerPoint presentations for the clients.

Worked with a Media Manager for film promotions, making press kits and press releases.· Co-ordinated and organized music releases for films like ‘Babloo Happy Hai', ‘ChalBhag' and ‘Take It Easy'.· Have been associated in taking Reality Bytes of Artistes and technical crew at location.· Have written and edited Press Articles for promotion of a film.· Have been associated and been an integral team member in planning for distribution of a film, making of various promotional materials like posters, stickers, booklets, catalogues and music kits.