Uryelle Lopez Email & Phone Number

Canada

Ascend Partners is the most trusted OneStream Diamond Partner and advisor in Corporate Performance Management consulting. Ascend Partners focuses exclusively on the OneStream platform, delivering sophisticated implementations for organizations around the world and partnering with OneStream Services for complex global roll-outs.As the firm's Marketing Operations Manager, I collaborate with Partners, Executive and Business Development along with OneStream Software team to strategize and execute on all aspects of B2B marketing including branding, events, communications, social media, and design. Highlights- Recognized as the quarterly Ascend Champion for 2023 Q2- Replaced previous agency on record, bringing all aspects of marketing in-house- Strategize yearly roadmap to bring focus to priorities and scope major marketing projects for each- Lead brand workshop with Leadership to define mission, vision and value statements to serve as messaging pillars for future comms- Owner of HubSpot Marketing Hub to better leverage automations, marketing tools and data tracking - Directly involved with all RFP responses and pitch presentations, working with Executive to ensure brand and messaging is consistently applied to tell a compelling story to prospective clients- Led the execution of Ascend's presence at OneStream Splash, including exhibitor booth, award submissions, client event planning and speaker sessions.- Lead project manager for visual identity refresh and website rebuild with agency partner- Grew LinkedIn company page followers by 64% in first year

Edmonton, Canada Area

I offer marketing, graphic design and photography services for bold professionals and remarkable brands. With over 15 years of experience in the industry, I am best known for portrait photography including model development, fashion editorial and corporate/commercial photography. By combining my love of fashion, art and culture with a wide range of creative influences, I have developed a signature style that is bold, vibrant and polished. Paired with my formal education as a graphic designer and professional experience as a marketer, I provide my clients with holistic solutions that align with their vision and goals.

Canada

Wagepoint is a small-but-mighty fintech company on a mission to simplify payroll – and maybe even dare to make it delightful! Reporting to the Chief Revenue Officer, I led a team of advertising, MarOps and event marketers to collaborate with the Brand and Communications, Product Marketing, Community Marketing and Sales groups.Together we led the charge in strategizing and executing on demand generation initiatives to fill our pipeline with qualified leads and drive revenue through digital advertising, campaigns, events, lead nurturing, research, reporting and marketing innovations. We also developed best practice policies regarding CASL compliance, CRM data integrity, process improvement and knowledge management.Highlights: • Increased YoY monthly signups by up to 56% from January through August• Scaled demand gen group from one to four team members• Collaborated with Risk to establish a CASL compliance policy • Involved with implementing CRM best practices to better leverage Hubspot data reporting• Developed lead source framework for more reliable reporting• Managed six-figure budget • Onboarded and facilitated demand gen strategies for two newly acquired product lines• Oversaw CRM strategy of lifecycle stages and lead scoring • Decreased lead followup timeline from average 5 days to within 1 day• Participated in 18+ events in 2022 versus less than 10 in 2021• Worked with agency partners to overhaul and optimize Google ads campaigns, decreasing CPL 43% and CPA by 44%• Increased marketing contact express consent from 300 to over 1200 in less than a year

Edmonton, Canada Area

Westcorp is a full-service real estate company specializing in residential, office, hospitality and retail properties, especially in mixed-use formats.• Led team of three in-house marketers and liaises with on-site partners to strategize and execute on a full-stack marketing plan with a focus on lead generation, reputation management, and tenant engagement. • Championed technology, innovation and analytics for a “data first” approach to decision-making, as well as keen commitment to process improvement through workflow automation and knowledge management.• Consulted in “ground up” brand-building initiatives and market research for upcoming development pro forma to understand tenant personas, valuegraphics profiles and revenue opportunities through marketing and storytelling.• Acted as lead project manager for high profile branding initiatives across Westcorp’s portfolio including lead gen campaigns, website rebuilds, branding refreshes, lifestyle photo and video shoots and software training/onboarding.• Oversaw media buys and negotiates vendor contracts to maintain an effective marketing mix. Highlights:• Created and launched seven property microsites in five months• Implemented CASL compliant email marketing processes across seven communities, consisting of over 2000 subscribers and 40-60% average open rate• Project-managed digital marketing campaign for high turnover property, decreasing vacancy from 14% to 1% in 6 months• Implemented campaign tracking mechanisms in digital and in print to establish multi-touch attributions on both lead generation and brand-awareness tactics, allowing for measurable data on marketing mix performance and ROI• Project managed and art directed five branded lifestyle photo shoots including budget building, vendor management, storyboarding, talent casting, wardrobe styling and on set management

Edmonton, Alberta, Canada

• Worked in collaboration with Marketing Manager, Asset Managers and Vice-President of Operations to support and execute external initiatives designed to increase exposure and drive qualified leads. • Supported property management and leasing teams across Westcorp's portfolio in Edmonton, Calgary and Kelowna to champion marketing best practices, brand integrity and innovate new approaches to real estate marketing in print and digital media. • Acted as on-house graphic designer and photographer. • Oversaw project management with external vendors for creative projects including developing budgets, timelines and work-back schedules.• Led high profile branding projects including photo and video shoots to increase brand awareness.• Built and strategized digital marketing/social media initiatives and brand reputation programs including Net Promoter Score surveys, online reviews and testimonials.

Edmonton, Canada Area

Field Law is a western and northern regional business law firm listed as one of the largest firms in Canada with offices in Calgary and Edmonton, Alberta and Yellowknife, Northwest Territories. The Firm has been proactively serving clients and providing legal counsel for over 100 years supporting the specific and ever-evolving business needs of regional, national and international clients who do business in western and northern Canada. • Worked in conjunction with regional Marketing Coordinators, and Chief Marketing Officer to maintain database of client records and mailing lists. • Played an integral role successfully rolling out newly adopted Client Relationship Management (CRM) solution for 250+ users Firm-wide with 100% adoption in under one year. • Offered continued CRM technical support, strategizing and developing learning materials and video tutorials, and overseeing firm-wide CRM training. • Ran queries and built mailing lists to assist execution of marketing strategies for publications and events. • Consulted with Marketing Coordinators and lawyers on mailing best practices to maximize mailing. • Acted as brand leader working as an in-house graphic designer, photographer and agency liaison for creative projects. Experience in writing creative briefs, budgets and work back schedules to ensure projects get executed on-side with strategy, timeline and budget.• Oversaw advertising buys, scheduling and contracts. Consults with CMO and Practice Group Leaders to recommend advertising opportunities that present value and targets results.• Implemented online RSVP, hardware purchase and e-ticketing workflow for Firm events via Eventbrite.• Highly involved with developing policies and rolling out workflows to comply Canadian Anti-Spam Legislation (CASL).• Assisted CMO and agency in projects related to brand refresh initiative.• Assisted in executing client events.

• Offered continued CRM technical support, strategizing and developing learning materialsand video tutorials, and overseeing firm-wide CRM training.• Worked in conjunction with regional Marketing Coordinators, and Chief Marketing Officer tomaintain database of client records and mailing lists.• Played an integral role successfully rolling out newly adopted Client RelationshipManagement (CRM) solution for 250+ users Firm-wide with 100% adoption in under one year

St. Albert

Maintained, verified, and managed confidential profiles and records for a database of over 90, 000 clients using Infusionsoft web application. In charge of backend set up and building email marketing and promotion correspondence in html/css and batching out to database; worked closely with the marketing director, web developer, and design team to schedule, post, and promote educational events and advertising campaigns in markets throughout Western Canada. Offered occasional graphic design and photography services for corporate publications.

Edmonton, Canada Area

Created company identities and visual systems; developed user interfaces for print, web, and mobile applications; designed and maintained marketing materials for Preterra, crazedCoders, and Fluik Entertainment; performed general office duties. Redesigned and maintained the website for www.fluik.com and maintained social marketing materials (Twitter, Facebook) and banner ads for the mobile game publisher, Fluik Entertainment.