Usha V. Email & Phone Number

California, United States

Managed and owned data roadmap for strategic initiatives for Personal finance Ad platform, doing gap assessment by understanding the 1st party data vs 3rd party data.Worked closely with the Data Engineers and Data science team and pitched GoBankingRates.com Ad platform optimization to the stakeholders to serve high converting Ad offers using Machine learning models.Driving data exploration, Machine learning model experimentation and implementation strategy by working alongside with Ad… Show more Managed and owned data roadmap for strategic initiatives for Personal finance Ad platform, doing gap assessment by understanding the 1st party data vs 3rd party data.Worked closely with the Data Engineers and Data science team and pitched GoBankingRates.com Ad platform optimization to the stakeholders to serve high converting Ad offers using Machine learning models.Driving data exploration, Machine learning model experimentation and implementation strategy by working alongside with Ad ops and Media ops teams to leverage target rows and zones for offer recommendation.Involved in providing data solutions to ingest A/B testing data into snowflake, surface to reporting layer on Tableau and provide key KPIs to stakeholders.Interviewing SMEs to identify pain points, technical requirements, conducting stakeholder demos and deliverables. Show less

San Francisco Bay Area

Working with experiential marketing teams to provide a clear vision and facilitate the execution of a Consumer engagement application focused on consumer experience on iOS and android apps.Drive field execution by engaging closely with Engineering, UX teams to help determine the best technical implementation as per the market, competition, user personas and customer requirement.Experience with data science techniques in R (e.g., statistical models, machine learning), ETL validation… Show more Working with experiential marketing teams to provide a clear vision and facilitate the execution of a Consumer engagement application focused on consumer experience on iOS and android apps.Drive field execution by engaging closely with Engineering, UX teams to help determine the best technical implementation as per the market, competition, user personas and customer requirement.Experience with data science techniques in R (e.g., statistical models, machine learning), ETL validation, data-related activities using SQL and creating dashboards and visualization using Tableau.Conceptualized and strategized the plan for business intelligence product portfolio for consistent real time data availability for up-stream stakeholders for informed decisions around promotions and marketing needs. Show less

Designed and developed emergency notification system for Hospital incident management by sending mass notifications to hundreds of medical personnel's .Gathered requirements for mass voice notification system and flexible organization chart. Worked closely with health care business staff and technical staff to define health care and medical system rules and functionality. Coordinated all the quality assurance activities like integration testing, regression testing, smoke testing and UAT… Show more Designed and developed emergency notification system for Hospital incident management by sending mass notifications to hundreds of medical personnel's .Gathered requirements for mass voice notification system and flexible organization chart. Worked closely with health care business staff and technical staff to define health care and medical system rules and functionality. Coordinated all the quality assurance activities like integration testing, regression testing, smoke testing and UAT phases of the software development. Show less

Lead programmer analyst for B2B solutions using Microsoft technologies . Developed support applications to dealer network; deliver effective solutions for dealer claims, product registrations and rebate programs, manage integration with various third party applications, environments. Instrumental in establishing agile project management methodology, establish quality assurance life cycle, reporting and triaging defect.

Worked as a Lead Application Engineer on the company’s portal and public websites. Developed an application called “Password Security System” in VB.net, for the password check in & check out of the ERP Systems for the SOX audits which generate monthly reports.

Developed web application in Microsoft.Net to detect the tampering in electric meters called Meter Tamper Protection System and GPS tracking system for NY school bus company. Patent: https://patents.google.com/patent/WO2003081394A3/de

Continuing Studies, Data Science

Ms, Computer Science