Usha Vijayakumar Email & Phone Number

Toronto, Ontario, Canada

As a Senior Consultant at Shift Paradigm, I leveraged advanced analytics to drive marketing and operational success. I designed and executed data-driven strategies, including customer segmentation, churn prediction, data integration, marketing analytics enhancement, and engagement optimization.

I spearheaded the development of a centralized data lake integrating CRM and Social Media data, resulting in enhanced marketing analytics for a non-profit organization. By creating a social media dashboard and optimizing email frequency and content. Additionally, I designed and automated various dashboards that integrated multiple data sources, improving.

Toronto, Canada Area

Chennai Area, India

• Presented a solution for a Verizon Lean Six Sigma program which helps to derive solutions for a business problem using statistical tools and technique
• Proposed and patented a predictive Engine, an algorithmic model for upsell with respect to the neighborhood
• Derived a model using neural networks in R language to forecast the daily sales as a case study for NASSCOM analytical Leadership Summit
• Metrics automation – reading the logs and loading data into the DB to identify the job details – download and print
• Automated the charts and metrics with a web app using struts2 and jqPlot by creating a CHART plugin with a standard format of JSON and published it as a dashboard for other projects
• Proposed a model (ARIMA) to forecast the daily jobs with various factors as part of Capacity Management

• Designed and developed the entire front end of the application for a tool that facilitates the client to create multiple customized Pay structures. Got appreciation from the clients for the intuitive and good UI.
• Developed the script based Formula Matrix calculation of the salary of the client's employees and got appreciation for the effective implementation and built a reusable component of the same.
• Delivered screens in a.NET project and received commendations for showing good learn ability and adaptability to the new technology and domain.
• Completed Technical and Professional training with overall CGPA: 4.99/ 5.

Post Graduate Diploma, Marketing Analytics, 3.5 Of 4

• Analyzed a lending club loan dataset of 27000 observations and derived a classification model using Logistic Regression to identify the.

B.Tech, Information Technology, 87%

Activities and Societies: Participated in IBM’s The Great Mind Challenge 2009 contest and developed a SCM based web application - An.

Higher Secondary, Mathematics And Computer Science, 92%