Usman Syed Email & Phone Number

Toronto, On, Ca

• Managed all data needs ranging from proposal creation to financial projections for Ad Sales team spanning 10 members.• Created dashboards in Excel, SQL, and Tableau which led to an increase in traffic across low-performing categories by 7%.• Determined, presented, and sought approval for $15M+ in individual/team sales targets from a C-Suite audience, quarterly.

• Supporting Director of Sales make data-driven decisions regarding sales quotas by extracting and analyzing data in SQL.• Saved over 480 working hours annually by identifying recurring cadences/reports and either creating dashboards or automating report generation using macros.• Conducted gap analyses and presented recommendations on future state of the organizations’ Salesforce to the executive team, providing insight into more efficient and simplified processes.

• Reduced monthly performance report process from 5 days to 6 hours by automating analytics generation using VBA and creating a framework where concise summaries and recommendations are provided to management. • Project managing development of performance metrics and cluster objectives for a team of 6 to ensure 2021 targets are met.• Increased efficiency within the Communications and Change management team by building out an integrated calendar and workspace in SharePoint, this resulted… Show more • Reduced monthly performance report process from 5 days to 6 hours by automating analytics generation using VBA and creating a framework where concise summaries and recommendations are provided to management. • Project managing development of performance metrics and cluster objectives for a team of 6 to ensure 2021 targets are met.• Increased efficiency within the Communications and Change management team by building out an integrated calendar and workspace in SharePoint, this resulted in the consolidation of 7 parallel documentation processes into 1. Show less

• Introduced new agile processes within the development team to enhance workflow and communication, resulting in the project being delivered 16% under budget.• Project managed CRM overhaul initiative for a 70-person organization within scope, on schedule, and under budget. • Conducted gap analysis and presented recommendations on future state of the CRM to the executive team.

Toronto, Canada Area

• Oversaw Salesforce product backlog (JIRA); gathered requirements, set scope, and implemented 60+ processes.• Increased monthly pitch rate by 7% through monitoring complete sales supply funnel for team of 80+ people.• Built a BI dashboard for the Growth team using Looker (SQL) to provide a holistic view of sales activities

Toronto, Canada Area

• Developed quarterly reporting, commissions tracking, and sales funnel conversion models using macros to provide leadership with new insights into sales trends for a $30M business.• Project managed major Salesforce reconfiguration project with bi-weekly iterations which resulted in improved UX, clean data, and better insights into revenue and pipeline.• Led implementation, QA, and user training for various sales enablement and task tracking tools; this enabled tracking of… Show more • Developed quarterly reporting, commissions tracking, and sales funnel conversion models using macros to provide leadership with new insights into sales trends for a $30M business.• Project managed major Salesforce reconfiguration project with bi-weekly iterations which resulted in improved UX, clean data, and better insights into revenue and pipeline.• Led implementation, QA, and user training for various sales enablement and task tracking tools; this enabled tracking of conversion rates across the sales funnel.• Partnered with the Director of Revenue Operations in synthesizing and presenting revenue trends to the executive team; business decisions made using this data resulted in topline revenue growth of 33% QoQ. Show less

Toronto, Ontario, Canada

• Facilitated meetings with application owners to develop project plan, triage issues, and delegate tasks for SAP implementation involving 80+ applications.• Developed weekly status dashboards and sent out daily task updates to drive team-wide project visibility.• Optimized task tracking and communication procedures by revising standards and implementing different tools, reducing average update time by 42%.

Toronto, Canada Area

• Regularly audited company and client health data; opened up potential revenue streams worth over $600,000.• Prepared quarterly/yearly financial and program performance reports for clients under competing timelines using Microsoft Excel and PowerBI to provide clients with insight into the effectiveness of our wellness program.• Streamlined user reporting process by standardizing popular data requests into dynamic reports; this decreased average processing time from 4 minutes to under… Show more • Regularly audited company and client health data; opened up potential revenue streams worth over $600,000.• Prepared quarterly/yearly financial and program performance reports for clients under competing timelines using Microsoft Excel and PowerBI to provide clients with insight into the effectiveness of our wellness program.• Streamlined user reporting process by standardizing popular data requests into dynamic reports; this decreased average processing time from 4 minutes to under 10 seconds.• Migrated data from legacy system, Zoominfo, and other sources into Salesforce to increase company-wide data accessibility, enabling efficient decision making. Show less