1. Responsible for leading and motivating a team of 3 TSMs and 11 DSFs.2. Setting sales targets and goals for the assigned area. Responsible for primary and secondary sales of multimillion business of different categories of Shan Foods.3. Analyzing sales data and market trends. Preparing sales forecast in collaboration with supply chain & production teams.4. Building and maintaining business relationships with key customers of the assigned area.

1. Responsible for primary and secondary sales of 12.7 million sticks/month of few of world’s most prestigious cigarette brands like Marlboro, Morven by Chesterfield, and Red & White.2. Responsible for area, territory, cluster, and key account management. Developed 56 key accounts since taking charge in the area. Some of the key accounts are Sara Cash & Carry, Galaxy Super Store, Lake City Mart, Aslam Super Store, Bin Dawood Mart, Al Noor Super Store, and Bake & Bite Marts on M2.3. Responsible for effective deployment and maintenance of permanent point of sale material, temporary point of sale material, back wall units, posters, and buntings etc.4. Trained and developed 6 consumer engagement representatives, helped them in preparing better pitch and objection handling.

1. Responsible for a multi million general medicine portfolio.2. Traveling across Pakistan to meet key customers for retaining and generating sales.3. Developing the core positioning and messaging for the product.4. Ad and design agency coordination and design approvals.5. Developing sales tools.6. Proposing an overall budget to ensure success.7. Briefing and training the sales force at quarterly sales meetings8. Building and maintaining a strong liaison with distributors and business partners.

1. Was responsible for 400 million respiratory portfolio of Highnoon Respiratory Division.2. Traveling across Pakistan to meet key customers for retaining and generating sales and product demonstration.3. Designed, developed, and executed an asthma and COPD awareness program with key pulmonologists on radio under the name of ‘Sukh ka Saans’ 4. Ad and design agency coordination and design approvals.5. Was responsible for SKU wise and distribution wise achievement of sales.6. Built and maintained a strong liaison with distributors and business partners.7. Reviewed product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.8. Managed the entire product line life cycle.

1. Traveling across Pakistan to meet key customers for retaining and generating sales and product demonstration. 2. Ad and design agency coordination and design approvals.3. Was responsible for SKU wise and distribution wise achievement of sales.4. Built and maintained a strong liaison with distributors and business partners.5. Reviewed product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.6. Managed the entire product line life cycle.7. Delivered 400 presentations to doctors on drug delivery method across Pakistan.

1. Took care of exports, sales operation, and new business development in Afghanistan & Africa region Developed campaigns and ensured of execution by the field force 2. Communicated with target audiences and managed customer relationships3. Arranged for the effective distribution of marketing materials4. Contributed to and developed marketing plans and strategies5. Liaised and networked with a range of stakeholders, e.g. customers, colleagues, suppliers, and partner organizations.6. Conducted market research7. Organized marketing events8. Managed the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and DVDs.

1. Internet Marketing Research2. Online Brand Analysis3. Online Demographic Analysis4. Information Architecture Design5. Online Marketing & Research