Pioneers in Air Conditioning est. USA 1874 - Part of JCI (Johnson Controls International)

Pioneering in world's best and only smart safety solutions.

World's only fully automated clinically approved hand wash systems now in Pakistan.

Officially dealing in 3M Filtrete, Personal safety division products and Appliance Adhesives

Directing/Managing an industrial & consumer portfolio worth USD 15 Million, of the world's leading brands like Danfoss, Bitzer, 3M Guntner, LG and more in Pakistan.

An initiative to spread awareness and provide world class solutions against air pollution currently targeted to CSR & protection solutions against COVID-19.

360° Brand | Strategy | SolutionsLeading into marketing strategies, concept and execution as a thrid party consultancy yet a first hand team; with a diverse brand experience, network & innovation!

Brand Building from scratchMarketing Strategy Timeline Team Building Brand launch and marketing execution

-A 360 degree job dealing with various internal and external parties-Aligned previous marketing structure and set benchmarks-Coordinating with and assigning multiple agencies; Production, Creative, Digital, PR, ATL (Media) and BTL (Outdoor) Agencies, integrating and managing them keeping in mind efficiency and effectiveness to achieve targets -Meeting timelines and handling crisis situation; No introduction phase - Direct Push Strategy (joined in at peak time of the year and did complete campaign in 2 weeks)-Delivered trendsetting S/S 14-Vol 2 and S/S 14-Vol 2 SALE including "Mother's Day Special campaign" nationwide campaigns. (innovation and huge acknowledgement in the campaigns in terms of execution of different mediums of communication and relative response)-Quality oriented work; Step ahead in campaign catalog, customer relationship, Promoting/setting up facilities like Store locator and e-catalog, increased digital activities and promotions, high visibility on outdoor media, voice amplification for sales and store footfall, brand research and placement direction-Regular Sales/Retail support including 28 new store openings (high growth/market penetration) nationwide through activations, print, outdoor, ATL/TVC and digital media (more than expected sales result)-Working on future seasonal campaigns and developing future oriented concepts and competitive needs of the brand. -Conceptualizing and developing focus on in-store visualization-PR building for an enhanced level of consumer attraction and interaction-Improving individual representation/direct consumer image of the brand. Engaging with and supporting HR in terms of presentation. -Ensuring a positive word of mouth-Coordinated yearly marketing plans to achieve tasks and targets-Studying competition and devising enhanced strategies/incorporations in creating, re-structuring and defining the brand and its image towards an association/relationship with target customers and brand growth.

-Internal and external interaction-Blending in office environment-Building yearly marketing plan and created yearly calendar-Planning and Pre-production of events-Dealing with various vendors for outsourced jobs-Mind mapping and brainstorming on activities and events-Developed and managed client database -Representing the brand in terms of communication -Directly assisting the marketing manager