Adding value to properties of Serena Hotels Asia via Food & Beverage and other projects.

Resident EAM Operations for FLC Samson Beach and Golf Resort, Cluster property encompassing FLC Luxury Hotel and Courtyards, FLC Luxury Resort, FLC Grand Hotel, FLC Convention Center, 300 residences, 22 restaurants and numerous activitiy areas.

Laying beside the South China sea a 600 hectares 5 star Luxury property, comprising of a hotel with 327 rooms, 56 Villas spread across the beach front and the golf course, 8 F & B outlets, Nurture Spa with 30 treatment rooms, a separate convention center from the hotel, 4 km beach front with extensive water sports, an expansive 36 hole Golf Links Course and a Zoo with Safari.

Director of Operations for Naftalan Hotel, Qashalti and served as Acting General Manager for Samaxi Palace Hotel.

SAMAXI PALACE SHARADIL RESORT: Perched on the slopes of the Greater Caucasus Mountains in the Shamakhi region, the Samaxi Palace Sharadil by Absheron Hotel Group, is the ultimate luxury family resort in the heart of Azerbaijan. The resort occupies 43.370 Sqm. Surrounded by picturesque mountains and forests. The Samaxi Palace Sharadil incorporates 102 guest rooms or one of 18 two Bedroom Villas a total of 120 Keys, 11 outlets, Night club, 120 seater Amphitheatre, Bowling Alleys, Entertainment centres, Quad ATV Bikes, Shooting Range and Horse riding trails. The Serenity Spa with 4 treatment rooms, indoor & outdoor pools, Turkish Hamman, steam rooms, sauna. A Grand ballroom can host up to 800 guests along with 4 meeting rooms.

Responsible for launch of Legend Cafes a constituent of Trung Negyun Coffees in Middle East and Africa region. Group has Ramada Hotel and Suites Ras Al Khaimah, Bundoo Khan, Trung Nguyen Coffee, Legend Café and Tibbs Frankie from the hospitality sector │ Over all 6 restaurants with three different brands in two cities in UAE and in Pakistan │We have MENA rights for Bundoo Khan, Trung Nguyen Coffee and Legend Café from Vietnam │Scouting the MENA markets for distributors and franchisees │Assisting the franchisee to scout for café locations and handing the project over on turnkey base│ Preparing SWOT analysis for boutique hotels and then coming up with suggestions and course of action for operations and sales to control costs and enhance services and market presence

5* Business Hotel in the heart of Kabul, has 2 Restaurants, 1 café, 1 Pool bar, 7 Meeting Rooms, 1 Grand Ball Room, and two gardens for events.

Responsible for planning, directing, controlling, coordinating and participating in all activities of Food & Beverage for enhancing sales │Ensuring that hotel standards of food & beverage service are maintained for the operations │Training personnel according to established procedures while monitoring their performance and attitudes for yearly appraisals │Development and implementation of standards to gain the Fifth star for the Hotel in accordance with DTCM inspection and guidelines

 Headed the Food & Beverage (F&B) Department managing 3 restaurants within the property  Prepared Launch plans for new F&B projects in Africa as part of international expansion program Developed plans for two restaurants in Juba, South Sudan within stringent deadlines Surveyed properties in Nairobi and Mombasa and finalized deal to buy a resort in Mombasa Concept development of Bundoo Khan Restaurant & its conversion into a fine dining franchise restaurant

 Transferred from Faisalabad Serena Hotel 4* as Acting Director, Food & Beverage, then Promoted as an Assistant Director leading up to the Director, Food & Beverage position for Islamabad Serena Hotel 5* Deluxe. Developed plans for a new conference center concept i.e. Bagh-e-Babur in Kabul, Afghanistan for Tourism Promotion Services Afghanistan and was part of planning for a new hotel in Tajikistan. Successfully led all F&B planning services for the SAARC conference in Pakistan, where delegates from 9 SAARC countries were present The Guest Profile that I have been privileged to serve includes: Ambassadors / Ministers / Government Officials / Business Delegations and special envoys from visiting countries e.g. American Senators / President of Afghanistan / Prime Minister of Turkey / Minister of Industries from China / Prime Minister of China / Delegations from UAE / Qatar / Bahrain

 Transferred from Faisalabad Serena Hotel as Acting Director, Food & Beverage, then Promoted as an Assistant Director leading up to the Director, Food & Beverage position

 Responsible for planning, directing, controlling, coordinating and participating in all activities of Food & Beverage for enhancing sales while controlling costs  Ensured that hotel standards of food & beverage preparation and service are maintained for the operations. Trained personnel according to established procedures while monitoring their performance for yearly appraisals Won a catering contract for the domestic flights of Pakistan International Airlines (PIA)  Serviced and networked with Corporates / Industrialists / Celebrities / Musicians / NGOs

 Survey of locations throughout the country for best possible location and teaming up with interior designers for standard restaurant designs.  Developed SOPs for 3 restaurants and implemented launch plans for the cafes  Established second outlet for Arizona Grill, first outlet for Roasters Gourmet Coffee House and opening of Flagship Outlet of Café Bonito in Rawalpindi Created standardized plan for restaurant openings Conducted staff trainings related to Kitchen, Bar and Service  Provided national standardized organizational structure to Stream Trading Intl. dealing in distribution of Wega Coffee Machines, Bristot Coffee Beans and Torani Syrups Created and developed menus and menu designs for all outlets on an ongoing basis

 Trained staff strength of 150 in compliance with international standards Built-up and launched Café Indulge from concept to execution Created menu with innovative desserts and light snacks along with signature menu items Provided operational support and training to Operations Manager, Area & Restaurant Managers Established 6 Indulge Lounges within the first year backed by a strong team Research & Development of Arabic menu for Nafura, a new Arabic Restaurant Developed bakery products and introduced the concept for confectionary with complete staff training Helped refine a retail bakery concept, CASA, as a constituent of Freshens bakery

-Restaurant Manager for T.G.I.Friday'sExceeded the customer’s expectations and maintained the service standards, which were above company’s drafted policy, this was carried over a period of 1 year and from there got promoted to Managerial level.-Successfully completed Management Training in the present store, which gives the complete understanding of company standard, health and safety and food hygiene.-Cleared the Restaurant Review with highest points awarded ever, 93.4% in September 2000, in the history of T.G.I. Friday’s.-Got promoted to General Manager in April 2001.-Successfully completed Management Training in the present store, which resulted in complete understanding of G.M responsibilities including imports, vendor relation ships, P&L responsibilities and corporate relations.-Within six months of taking over reduced the food cost by 5% and increased sales by 9.8%.