Uswatun Hasanah

Uswatun Hasanah Email and Phone Number

Performance Marketing || Digital Marketing Specialist @ BlueRayCargo.ID | PT Torion Express Indonesia
Uswatun Hasanah's Location
Jakarta, Indonesia, Indonesia
About Uswatun Hasanah

I completed the Digital Marketing Program Thematic Academy by Digital Talent Scholarship, where I learned the fundamentals and best practices of digital marketing, including Facebook Ads, SEM, social media, email, SEO and analytics.I have 3 years of experience as a digital ads specialist, working with various clients and platforms. Most recently, I worked at Adlive.id, where I was responsible for conceptualizing and creating effective ad campaigns for social media platforms, such as TikTok Ads, Meta Ads, CPAS, SEM, GDN, Programmatic Ads, and YouTube Ads. I also monitored, analyzed, optimized, and shared insights on ongoing campaigns to develop optimization plans. I helped increase the client's product sales by 35% in six months, thanks to the use of data-driven strategies and creative solutions. I am proficient in tools such as Meta Ads, Google Ads, TikTok Ads, Google Analytics, Google Tag Manager, and Google Analytics. I am also capable of copywriting and making simple landing pages.I am always eager to learn new skills and explore new opportunities in the digital marketing field. I am open for freelance work and collaboration, and I love to discuss and share ideas with other digital marketing enthusiasts.

Uswatun Hasanah's Current Company Details
BlueRayCargo.ID | PT Torion Express Indonesia

Blueraycargo.Id | Pt Torion Express Indonesia

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Performance Marketing || Digital Marketing Specialist
Uswatun Hasanah Work Experience Details
  • Blueraycargo.Id | Pt Torion Express Indonesia
    Digital Marketing Specialist
    Blueraycargo.Id | Pt Torion Express Indonesia Jan 2024 - Present
    Area Dki Jakarta
    My responsibilities:1. Ads Management - Manage digital ad campaigns across various platforms (Google Ads and Meta Ads.) - Optimize ad performance by monitoring metrics such as CPL, CTR, CPC, and CAC - Develop ad strategies that align with target markets and business goals - Analyze campaign results and create reports for future improvements - Collaborate with creative teams to produce effective ad creative2. WordPress & SEO Writer - Design and develop responsive, user-friendly WordPress landing page - Write SEO-optimized content based on keyword research - Produce informative and relevant blog articles and landing pages - Monitor content performance using tools like Google Analytics and Search Console3. Social Media Analyst - Analyze social media performance using engagement, reach, and conversion data - Prepare social media campaign performance reports to identify areas for improvement4. CRM Specialist - Monitor sales activities and team performance using CRM systems - Manage customer databases and update sales-related information - Prepare sales performance reports for trend and opportunity analysis - Work with the sales team to optimize follow-up processes and increase conversions
  • Pekerja Lepas
    Performance Marketing
    Pekerja Lepas Jan 2023 - Present
    Clients:-Zamil Consulting : SEM-Martin Legalitas: SEM-Rasa Juara Indonesia: CPAS Shopee & TikTok Ads (VSA & LSA Campaign)-One Grosir Laundry: SEM & Meta Ads-Kao Indonesia: TikTok Ads (VSA & LSA Campaign)-The Brahouse: TikTok Ads (VSA & LSA Campaign)
  • Adlive.Id
    Digital Ads Specialist
    Adlive.Id Mar 2022 - Sep 2023
    Jakarta Raya, Indonesia
    My Responsibilities:1. Responsible for all matters relating to the marketing of the client's products.2. Conceptualize and create effective ad campaigns for various social media platforms, including TikTok Ads, Meta Ads, CPAS, SEM, GDN, Programmatics ads and YouTube ads.3. Identify social content opportunities that can drive higher engagement and conversion to purchase.4. Monitor, analyze, optimize and share insight ongoing campaigns to develop optimization plans.5. Research keyword and prepare bid strategy for PPC keyword.6. Coordinate with other cross departments like design graphics, video editor, and socmed strategies, with output an excellence digital ecosystem campaign implementation.7. Create weekly and monthly campaign reports.
  • Freshbox Indonesia
    Digital Ads Specialist
    Freshbox Indonesia Apr 2021 - Mar 2022
    My roles includes:1. Collaborate with cross-functional teams to brainstorm and develop innovative strategies for E-commerce and Marketplace advertisements. (i.e. brand awareness, product launching, conversion increases, churn prevention, apps install, cross selling)2. Plan and execute all digital marketing activities using digital ad platforms, including Meta Ads, Google Ads and TikTok Ads; Suggest new digital channels that have the potential to improve results in an efficient way3. Plan and create small-scale experiments4. Monitor and optimize campaigns based on insight to be more efficient in Cost Per Metrics (such as CPC, CPM, CPA), and to be more aligned with the business result5. Measure and report performance of all digital marketing campaigns, assess against goals metrics, identify trends and insights, and give recommendations for the next campaigns
  • Mymeal Catering
    Digital Marketing Intern
    Mymeal Catering Feb 2021 - Apr 2021
    Kota Tangerang, Banten, Indonesia
    My role includes:1. Helping for all matters relating to the marketing and branding of the company's products.2. Create product campaign plan through paid channels.3. Setting up the ads that has been made.4. Monitor, analyze and share insight ongoing campaigns with the team to develop optimization plans. 5. Input daily reports from ad platform such as: Meta Ads and Google ads6. Helping to conduct research on marketing trends, brand audience, competitor, and end to end customer journey to drive engagement and conversion. 7. Research keyword and prepare bid strategy for PPC keyword.8. Create ad copy and caption for paid channels campaign and landing page.

Uswatun Hasanah Education Details

Frequently Asked Questions about Uswatun Hasanah

What company does Uswatun Hasanah work for?

Uswatun Hasanah works for Blueraycargo.id | Pt Torion Express Indonesia

What is Uswatun Hasanah's role at the current company?

Uswatun Hasanah's current role is Performance Marketing || Digital Marketing Specialist.

What schools did Uswatun Hasanah attend?

Uswatun Hasanah attended Digital Talent Scholarship, Uin Sultan Maulana Hasanuddin Banten.

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