-Graduation Project / Mid Term Jury Member

Communication Design agency with focus on detailing and swift action for solutions. We like to listen and be part of the dialogue to understand your needs. We get excited when asked for holistic approach to the overall communication strategy. Each tool of communication is created with love.

• Marketing Communication projects and Digital Marketing solutions for Retail, Fashion, Luxury and Healthcare verticals. • Plan and implement the content strategy, taking control of the communication tonality and objectives• Content Creation – Devising suitable engagement tools for Social Media, Video Marketing• Media buying and monitoring for digital and print solutions • Marketing Automation/Analytics software (Hubspot, GA) to ensure distribution of Content to the… Show more • Marketing Communication projects and Digital Marketing solutions for Retail, Fashion, Luxury and Healthcare verticals. • Plan and implement the content strategy, taking control of the communication tonality and objectives• Content Creation – Devising suitable engagement tools for Social Media, Video Marketing• Media buying and monitoring for digital and print solutions • Marketing Automation/Analytics software (Hubspot, GA) to ensure distribution of Content to the audience• ATL / BTL communication in adherence to overall communication strategy • Source and manage sub agencies where appropriate; adhering to budgetary targets• Measure, analyze, and report campaign performance and continuously optimize for better performance, leading on to strong MQLs Show less

• Communication Lead for Identity Design, Print and Digital Campaigns, Event collaterals, Venue Communication, Outdoor, Websites, Social Media management and e-mail Campaigns for WHT’S IN (Luxury Fashion Exhibition), Advisory and its Subsidiary, Loka Lifestyle (P) Limited. • Client Servicing - Managing Loka Lifestyle (Trophies & Awards Design) clients’ International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Hockey India (HI), IMG-Reliance, CNN-IBN, Mumbai Indians,… Show more • Communication Lead for Identity Design, Print and Digital Campaigns, Event collaterals, Venue Communication, Outdoor, Websites, Social Media management and e-mail Campaigns for WHT’S IN (Luxury Fashion Exhibition), Advisory and its Subsidiary, Loka Lifestyle (P) Limited. • Client Servicing - Managing Loka Lifestyle (Trophies & Awards Design) clients’ International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Hockey India (HI), IMG-Reliance, CNN-IBN, Mumbai Indians, Rishi Narain Golf Management and Other reputed Sport Bodies & Corporate.• Execution - Planning and Execution of Event collaterals and Space design for Australian Trade Commission’s Brand Liaison Initiative, New Delhi and WHT’S IN. Show less

Venture to provide Integrated Marketing Solutions to Fashion, Luxury and Lifestyle Brands. • Communication- Store Communication design and Execution for Med Plus (35 Stores in NCR) • My association with it continues for Project consultancy. The set up shifted to Bengaluru for further expansion.

• Communication - Store Marketing Communication design and execution, Visual Merchandising, Store launch set up for International brands- Beverly Hills Polo Club, Ladybird and Ecko Unltd. ,38 store spanning across India. • Campaign Impact – Assessment of store marketing communication performance on store sales.

• Marketing Communication- Aligning Store communication with marketing strategy. Ensuring uniformity of brand standards and merchandise presentation in Hyper / Super stores.• Store Launch Communication - Planning and execution of VM campaigns to highlight categories and festivals.• Managing the Zonal VM budget and maintaining supplier pool with cost effectiveness and timely execution

• Brand Experience - Ensuring uniformity of brand essence and experience in 13 stores, spanning across NCR, Rajasthan and Haryana. • Collection Showcase - Jodha Akbar collection -Designing the space and layout, merchandise presentation, ensuring brand visibility, and event production (Lucknow, Chandigarh and Delhi). • Pop up shows- Planning the Brand experience and communication for the Hired spaces in Tier 2 Cities.

• Communication Planning - Conceptualization and communication of Store Communication and VM plans in conjunction with plans of internal clients (Category, Operations and Marketing) for General Merchandise sections of Big Bazaar (28 stores then) spanning across the Country.• Merchandise Manual - Creating, communicating and updating Merchandise Presentation Manual and Designing training modules for Store VMs to affiliate store operations in the VM standards. • Also were responsible for… Show more • Communication Planning - Conceptualization and communication of Store Communication and VM plans in conjunction with plans of internal clients (Category, Operations and Marketing) for General Merchandise sections of Big Bazaar (28 stores then) spanning across the Country.• Merchandise Manual - Creating, communicating and updating Merchandise Presentation Manual and Designing training modules for Store VMs to affiliate store operations in the VM standards. • Also were responsible for Layout Design, branding and fixtures for new categories, based on the Range Plan /Theme/ Styles Show less