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Julia Ivanova is listed as Search Engine Optimization Manager at ITM Trade, based in Tallinn, Harjumaa, Estonia. AeroLeads shows a matched LinkedIn profile for Julia Ivanova.
Julia Ivanova previously worked as Content Specialist at Itm Trade and Head of Marketing at Business Process. Julia Ivanova holds Specialist, Philological, Practical Journalism from Pskov State University, Pskov.
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ITM Trade
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Profile bio
About Julia Ivanova
I have been working in the marketing and information technology field since 2012. My career began as a junior specialist in the SEO department, where I gained a solid foundation in search engine optimization. Over time, I deepened my knowledge of digital marketing, including search engine advertising, through self-learning, specialized online courses, and participation in professional conferences.As a marketer, project manager, and advertising specialist, I have strong technical skills in analytics, managing advertising campaigns, SEO, targeted advertising, developing business strategies, and social media management. My expertise also includes a solid understanding of development and design processes. Throughout my career, I have successfully led teams of 3 to 15 people, earning positive feedback from colleagues who appreciated my effective and supportive leadership style.Currently, I am focused on leveraging the potential of platforms like LinkedIn, Facebook, and Telegram, as well as launching search engine advertising campaigns for my clients. My goal is to effectively use these tools to achieve marketing objectives, develop business strategies, increase brand awareness, and attract target audiences.In terms of soft skills, I am communicative, friendly, and easily connect with people, which helps me create a comfortable and productive work environment.
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7 roles
Julia Ivanova work experience
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Search Engine Optimization Manager
Current
Jul 2023 - Present
Content Specialist
Nov 2022 - Jul 2023
Head Of Marketing
In this project, I completed the following tasks:1. Trademark Rebranding and Patenting2. Brand Concept Update3. Digital Promotion Strategy4. Website Update5. Landing Pages for Vacancies6. Content Management7. SEO and SMM Promotion8. Targeted Advertising and Telegram Launch9. Contextual Ads10. Reputation Management (SERM)11. External and Internal PR12. Branding and Media Content13. Facility SupportGoals Achieved:Increased brand awareness by 30%.Enhanced attractiveness by 15%.Boosted turnover by 10%.These actions focused on improving brand competitiveness and financial performance.
Aug 2021 - Sep 2022
Project Manager
Сoffeestudio - Full-Cycle Marketing Agency
Project ManagementFull management of projects, from initial briefing and sales pitch to the client through to successful implementation.Maintain consistent contact with clients through meetings, briefings, brainstorming sessions, business correspondence, contact reports, status updates, and presentations.________________________________Client Development Strategy:Advertising Campaign DevelopmentPlan and execute advertising campaigns in Yandex Direct and Google Ads, as well as targeted ads on VK, Facebook, and Instagram.Conduct online training courses for clients on SMM and targeted advertising.Analytical and Financial Performance ReviewPerform in-depth analysis and calculation of key performance metrics, including CPC, CPA, CPL, CPO, and ROI (ROMI).
Apr 2018 - Jun 2021
Search Engine Optimization Specialist
Conduct comprehensive audits to assess the website’s readiness for search engine optimization, providing actionable recommendations to improve indexing.Internal Site OptimizationPrepare the website for search engine promotion through code optimization, restructuring, and refining internal linking.Search Engine Ranking ImprovementStrategically elevate the website to top 10 rankings (or higher) on Yandex, Google, and other search engines for target keywords.Task Formation for CopywritingCreate briefs for copywriters, with occasional direct involvement in writing content when necessary.Promotion ReportingClient Consultation
May 2017 - May 2018
Search Engine Optimization Specialist
Developing a strategy to improve website visibility in Google for the US market.Analyzing competitors in foreign markets to identify opportunities and adapt the strategy accordingly.Developing a targeted set of keywords in line with the site's SEO goals for the US market.Creating detailed terms of reference for copywriters to ensure content aligns with SEO goals and target keywords.Managing the placement of optimized content on the site, including strategic internal linking to boost SEO.Building a quality link profile by posting comments, collaborating with webmasters and sharing original content.
Oct 2015 - Mar 2016
2 education records
Julia Ivanova education
Specialist, Philological, Practical Journalism
Pskov State University, Pskov
Specialist, Social Technologies, Public Relations
Pskov State University, Pskov
FAQ
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What company does Julia Ivanova work for?
Julia Ivanova works for ITM Trade.
What is Julia Ivanova's role at ITM Trade?
Julia Ivanova is listed as Search Engine Optimization Manager at ITM Trade.
Where is Julia Ivanova based?
Julia Ivanova is based in Tallinn, Harjumaa, Estonia while working with ITM Trade.
What companies has Julia Ivanova worked for?
Julia Ivanova has worked for Itm Trade, Business Process, Сoffeestudio - Full-Cycle Marketing Agency, Artw, and Studybay.
How can I contact Julia Ivanova?
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What schools did Julia Ivanova attend?
Julia Ivanova holds Specialist, Philological, Practical Journalism from Pskov State University, Pskov.
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