Uyen Nguyen Email & Phone Number

London, England, United Kingdom

London, United Kingdom

- Working across Money Week, Cyclist, Den of Geek and The Week Junior portfolio- Developing long and short-term content strategies- Leading social projects from concept to execution- Consulting on social strategies and content for The Week Junior and TWJ Science & Nature- Operating monthly social analysis, providing insights into the most engaging content and best social practices to improve interaction rates and referral traffic- Training the editorial teams in best SEO practices and how to use Google Analytics, Google Trends, BuzzSumo, CrowdTangle and keyword research tools

- Working across The Week, Den of Geek UK and Alphr- Advising the editorial teams on daily trending content on search and social, as well as long tail content strategy- Researching new content areas using tools such as AdWords Keyword Planner, Buzzsumo, Newswhip Spike and CrowdTangle- Performing regular competitor analysis using tools such as Hitwise and SEMrush for content audit and keyword ranking improvement- Working closely with alphr digital team during a team re-organization, mentoring the editors and freelancers in content focus and strategy- Took initiative in proposing monthly social reports for The Week and Den of Geek, providing insights into social content planning and best social practices to improve referral traffic and engagement rates- Redesigned monthly site statistics reports for all Dennis digital publications, offering a big picture of growth across all divisions and their publishers for sales and commercial proposals- Supported The Week to overcome Google penalty; worked on The Week's content planning during Brexit negotiations.

London, United Kingdom

- Monitoring Google rankings and updating the team on daily social trends to provide real time insights/advice on news optimisation to editors.- Researching trending news and supporting social media content planning across Facebook accounts. - Reporting daily and weekly social outreach/performance. Presenting insights from data to acquire better visits and page views on the Telegraph website.- Producing video content for the Telegraph Facebook accounts. Contributing to improving social engagement and referrals. - Using Google Trends, Google Analytics, Adobe Analytics, Hitwise, Supermetrics Datagrabber, Parse.ly, Newswhip Spike, Buzzsumo, Publishcheck, Trello and Hootsuite.

London, United Kingdom

Clients: Freemavens and Mavens of London- Consultancy focused on social listening, social data mining and analytics, consumer insight, brand purposing and brand advocacy on Brandwatch for Unilever’s brands in Vietnamese market. - Created market research reports, providing actionable insights that help clients make impactful decisions in choosing brand ambassadors and running ad campaigns in the Vietnamese market.

London, United Kingdom

- Managed clients’ social media accounts across platforms by creating call-to-action campaigns, setting objectives and planning and implementing social media strategies in order to maximize engagement, leads and sales. - Assisted the marketing team to review and make recommendations for development on clients'​ SEO & PPC campaigns.- Created copy and image content by performing research to find articles, stories, and resources that were relevant to customers’ pages. Developed strong copy-writing, creative writing, content adaptability and curation skills.- Researched and generated keywords using keyword search tools.- Monitored and analysed social media campaign conversion rates, keyword and ad positioning performance using web analytics tools such as Google Analytics and Google Adwords, in order to adjust campaigns as needed. Developed ability to draw actionable insights from data.- Reported monthly PPC, SEO and Social Media performance to Project Manager. Developed data analysis and presentation skills.

London, United Kingdom

- Assist Admissions and Marketing Department to operate marketing campaigns for new students’ recruitment. Maximise admin, customer service and teamwork performance.- Enter student intakes and enrolment documents in recruitment systems, tracking the application documents, creating, and updating the database of current and potential students. - Act as the first point of contact via emails and phone calls, offering advice and guidance to potential students during application, pre-registration and enrolment process. Gain excellent customer service and friendly relationship building skills.

Hcmc, Vietnam

- Worked closely with editors and designers for ideas and content creation for Barcode magazine launch – a magazine about art, entertainment and lifestyle for young people. Developed editing skills in InDesign, Photoshop and Lightroom.- Supported Sales and Marketing teams to run social media campaigns across platforms including Facebook, Instagram, Youtube and Tivi accounts on MTV and YanTV. Achieved 8,000 likes on Facebook in a 2 month Facebook campaign. Developed exclusive Tivi accounts on MTV in Vietnam and YanTV.- Liaised with Sales team to meet and communicate with clients from a wide variety of backgrounds for corporate photo shoots and PR video projects. - Worked under pressure and developed a relationship with 6 targeted clients including Nokia, HTC, Canon, Dell, Converse and Standard Chartered bank in 4 months. Won the marketing video commissions from Dell, Adidas, Canon, HTC and Standard Chartered. - Responsible for marketing mail management and online subscription plans. Obtained about 400 subscribers in the first 6 months. Enhanced my skills in organising and monitoring data.- Advised Distribution and Marketing team on distribution points for public awareness and recognition. Became exclusive magazine distributor in Starbucks and RMIT campus in Vietnam. Established magazine distribution system in Subway, Circle K, Burger King and Ministry of Food (MOF) in Vietnam.- Managed intern database, recruited and trained a group of 5 interns every 3 months for editorial and marketing teams. Development of managerial and supervisory skills.

Vietnam

- Coordinated communication between Robb Report magazines in Russia, USA and Vietnam in terms of editorial content and image licence. - In charge of visual content for Robb Report Vietnam monthly.- Handled daily photo requests and photo research with a wide variety of advertising clients.- Established loyalty pricing accounts with Getty Image and Corbis.- Expanded the network of photographers and artists for photo assignments.

Vietnam

- Assisted in the logistical planning and running of marketing events – enhanced team working skills. Ran monthly marketing events over a period of 6 months.- Coordinated communication between Vietnam Robb Report and USA in terms of editorial content and image licence. - Organized and updated 700 client contacts for the database in 3 months.- Office administration – improved organisational skills and time management. Gained excellent experience of using Microsoft Office packages such as Excel, PowerPoint and Word.- Personal assistant to president and editorial director – developed interpersonal, communication and secretarial skills by dealing with incoming phone calls, emails, faxes and posts on behalf of the manager; organising and maintaining diaries, and making appointments; liaising with clients and other staff; carrying out background and sales research of competitive magazines and producing reports, findings and presentations monthly.

Vietnam

- Assisted logistic work and photography during events.- In charge of media asset accounts and communicated with participants for photos after events.

Hcmc, Vietnam

- Researched and reported international news.- Wrote and proof-read daily articles via print publishing and digital platforms. Gained excellent research and copywriting skills.

Hue City

- Coordinated diplomatic activities between local government and foreign humanitarian, art and cultural organisations. Strengthened time management, multitasking, and public presentation skills.- Website management: Wrote weekly contents and news about HUEFO activities to publish on internal website and local newspapers, as well as conducting a weekly website audit.

Master'S Degree, Digital Media, 2:1

E-solutions and Digital Media Applications Digital Media Project Management Interaction Design Digital Video Production Design.

Bachelor'S Degree, English Language And Literature, General, Distinction

Activities and Societies: Student President Union, Film Society, Ethnic Minority Charity, Resettlement Charity