Senior Digital Media Executive
Current- I helped build a stronger business relationship between Playhouse and Ad servicing vendors including high traffic blogs - I helped create more structure for interfacing with ad servicing providers. - Developed Campaign Ideas and Strategy documents for client campaigns with data insights and trends analysis. - I created and manage Influencer Marketing and Management for the Agency.- Research and Development- 360 Degrees online reputation - Content marketing and… Show more - I helped build a stronger business relationship between Playhouse and Ad servicing vendors including high traffic blogs - I helped create more structure for interfacing with ad servicing providers. - Developed Campaign Ideas and Strategy documents for client campaigns with data insights and trends analysis. - I created and manage Influencer Marketing and Management for the Agency.- Research and Development- 360 Degrees online reputation - Content marketing and content creation - Deep understanding of social media and digital media native platform data analysis. - Worked across different brands and sectors including Financial (Stanbic IBTC), FMCG (ReelFruit, Friska, Pernod Ricard - Absolut: Imperial Blue: Martell: Chivas Regal: Jameson: Beefeater: Ballantine), ISP (Smile Communications), Education and Training (PrimeKBS Institute), Government (Lagos State - Spirit Of Lagos), Content Creation/Management (YouTube, Girl Effect Project)- Helped client reach and exceed webinars attendance/engagement using Influencer Marketing only with zero paid ads.- Was able to maximize tight influencer management budgets while also exceeding influencer KPIs across different campaigns. Show less