Serpentine Pavilion 2023 designed by Lina GhotmehResponsibilities:• Developed and executed bespoke communication strategies to maximize media coverage and audience engagement for Serpentine Pavilion 2023.• Coordinated the press strategy for the Serpentine Summer Party, collaborating with major stakeholders, PR agencies, and corporate sponsors.Achievements:• Secured extensive media coverage in prestigious outlets including Financial Times, The Guardian, Dezeen, and Wallpaper*.• Successfully aligned talent and partners to deliver targeted press campaigns, enhancing visibility and public interest.

Responsibilities:• Provided PR support for the launch of Shoreditch Arts Club, crafting compelling narratives and securing coverage in top-tier media.• Fostered strong relationships with press and media to ensure high visibility for client initiatives.Achievements:• Achieved coverage in Financial Times, The Times, Wallpaper, and other leading publications.• Enhanced client visibility through effective media engagement and strategic pitching.

Responsibilities:• Provided strategic support for immersive campaigns, advising artists and organizations like Ben Brown Fine Art and Frieze Sculpture.• Secured significant press coverage across print, online, and broadcast media platforms.Achievements:• Secured media coverage in BBC London, Woman's Hour, Harper's Bazaar, and other influential outlets.• Successfully managed high-profile campaigns, enhancing client visibility and reputation.

Lead contact for the Summer Season 2022: Serpentine Pavilion 2022, Black Chapel, designed by Artist Theaster GatesSerpentine Summer PartyBarbara Chase-RiboudSerpentine Frieze WeekResponsibilities:• Led communication strategies for the Serpentine Pavilion by Theaster Gates, The Serpentine Summer Party and Frieze Week activities.• Managed press strategies that secured coverage in major publications such as The Guardian, Frieze, BBC HARDtalk among others.Achievements:• Successfully coordinated PR efforts for high-profile events, ensuring effective stakeholder engagement and media exposure.• Managed and mentored press team members, ensuring cohesive campaign delivery.

Responsibilities:• Provided strategic leadership for campaigns like the "One of a Kind" exhibition and "Electric Hydra Prelude" AR exhibition.• Cultivated strong relationships with artists and industry leaders to ensure successful campaign execution.Achievements:• Secured media coverage in BBC Radio London, Creative Review, and other prominent outlets.• Successfully supported diverse arts projects, enhancing client visibility and reputation.

Acting Head of Press – Sept 2018 - Sept 2019Media and Communications Officer – June 2014 - August 2019Responsibilities:• Leadership: Acted as Acting Head of Press, overseeing daily operations and managing urgent press matters to maintain the gallery’s public image.• Campaign Execution: Developed and executed comprehensive press campaigns for exhibitions featuring renowned artists such as Faith Ringgold, Luchita Hurtado, and Marina Abramović, ensuring extensive media coverage and public engagement.• Event Management: Orchestrated major events and private views, handling logistics including interviews, photoshoots, and press views to maximize exposure and media interest.• Networking: Cultivated strong relationships with VIPs, corporate sponsors, artists, directors, curators, and media contacts to support the gallery’s strategic objectives.Achievements:• Successfully led the press strategy for multiple high-profile exhibitions, resulting in increased media visibility and critical acclaim.• Managed press activities for significant events like The Serpentine Summer Party and The Future Contemporary Party, ensuring seamless execution and media coverage.• Established and maintained a robust network of media contacts and industry stakeholders, facilitating ongoing collaboration and support for the gallery’s initiatives.

Responsibilities:• Team Management: Directed the Communications team, overseeing the timely and effective handling of press requests and ensuring cohesive internal communication.• Project Coordination: Managed the production and distribution of press packs, coordinated website updates, and handled media communications to enhance the gallery’s visibility and outreach.• Event Planning: Organized press conferences and various events, from concept to execution, to effectively communicate the gallery’s initiatives and activities.Achievements:• Implemented streamlined processes for press pack creation and distribution, optimizing communication with media outlets and enhancing press coverage.• Successfully coordinated media activities for exhibitions and special projects, contributing to increased attendance and public engagement.• Facilitated seamless communication between internal teams and external stakeholders, ensuring alignment on messaging and project goals.