Creating on-page and off-page strategies for the whole year. Generate and implement a Content strategy for the website for more engagement. Focus to Improve Alexa global rank and country rank.Strategize Email marketing campaigns for onboarded doctors engagement and keeping the doctors active to use the platform. Creation of automation specialty-wise and journey-wise.Managing social media handles through social media management platform for better performance and productivity. Manage google my business listing and target to improve the reviews count and rating of the listing. Feature employee-engaging posts like conferences participation, awards and achievements on social media handles. Managing the reviews and comments for a better reputation and trying to resolve unhappy users' issues on time.Managing the push notifications on web, app and iOS and continuously optimizing for better engagement. Highlighting the benefits and features like Medupdate, PEM, Secure Login & Data Protection, Intuitive & Flexible Scheduling, Smart Rx/ e-Rx, instant consultation, and 3 way consultation for building more trust and engagement. App SEO of google play store and review management has been done at regular times.

Verticals: Healthcare & Education• Within this role, I have engaged in brand development, brand management, website traffic growth, strategy, social media management, and everything involved in brand awareness.• I have managed the ORM (Online Reputation Management) perspective of the company by addressing negative or false comments and by actively monitoring the brand mentions across all the social media and Google my business handles• I have managed the Facebook Ads, Instagram Ads, Google Ads, Linkedin Ads, Twitter Ads and Youtube Ads with various type of campaigns including brand awareness, video views, traffic generation, call now, whatsapp me, lead generation campaigns etc• Handled the social media handles as well e.g. Facebook, Instagram, Twitter, Linkedin, Youtube, Quora, Pinterest as well as scheduling the campaigns through Zoho Social social media tool (same as Hootsuite)• Generating leads for clinics and hospitals and making the brand awareness for more footfall in the clinics and hospitals• Lead generation campaigns for the education vertical as well and also communication at regular intervals for understanding the real requirement from the customers

Strategized and executed ATL and BTL offline marketing campaigns to enhance brand visibility and drive lead generation.Managed end-to-end lead generation processes, ensuring a steady flow of qualified leads.Acted as a liaison between marketing efforts and the call center team, facilitating smooth lead handover and maximizing conversion rates.Provided digital marketing services including SEO, SEM, social media marketing, and content strategy for clients.Built and maintained strong client relationships, delivering tailored digital marketing solutions to meet their business objectives.Conducted comprehensive analysis of campaign performance metrics to optimize marketing strategies and enhance ROI.Led market research initiatives and competitor analysis to identify opportunities for business growth and improvement.Collaborated effectively with cross-functional teams including creative, sales, and product development to achieve organizational goals.Prepared and presented detailed reports on campaign performance, lead generation metrics, and digital marketing effectiveness to stakeholders.Implemented data-driven insights to continuously refine marketing tactics and achieve measurable business results.

Types: Corporate and Colleges• Account Contact as per the Permanent Journey Plan defined• To ensure Reach and Depth in every account in the territory assigned• To Maintain Relationships with the Decision makers and the Influencers in each account• Doing promotion activities like employee Presentations, Helpdesks, One on one interactions with the prospects to convert them to customers• Merchandising activity of brand building and lead generation through banners, standees, posters, fliers etc in public transport and corporate• Report generation on excel, performing analysis and making presentations etc for business reviews, business planning and performance management• Seeking references from existing customers and capitalize on Word of Mouth Marketing as a part of the hunting strategy