Set up Digital processes and overall Marketing function at Mastree• Product Launch with GTM Plan - Bangalore, Delhi and Mumbai• Successful Digital Marketing Pilot - Facebook + Google Ads (500 registered students)• Setup and scale Design + Content verticals - Team of 8• Mastree Star Kids Program Launch - 4 Ongoing Courses• Led Onboarding Mastree Celebrities Barkha Dutt and Kalki Koechlin

• Branding : Successfully led integrations with Kota Factory, TVF, Filter Copy, Scoopwhoop and BB Ki Vines (76% platform growth)• Led category specific print campaigns with the Hindu, HT, Hindustan, Dainik Bhaskar and Times Of India• OOH Campaign : Educator specific billboards resulting in 100+ Unacademy Plus registrations• Created the Educator Seminar series and successfully implemented the same across Kochi and Delhi with 5000+ turnout• PR lead heading strategic PR planning and implementation across India

Led communications and strategy across online and offline marketing channels (Brand Management, ATL/BTL marketing and PR)Branding• Formulated brand guidelines used across company wide collaterals (online/offline) • Conceptualized and led execution of brand activations: 300+ teachers acquired PAN India at a CAC less than 15k• Successful acquisition of 1500+ students at 3k CAC through 250+ micro events in Bangalore• Mass scale branding events: Krackerjack Carnival: Acquired 43 teachers along with 350+ students, Cuemath Pythagoras Fest 2017: 10k footfallATL Marketing• Print - Classified text ads: Published in major publications (TOI, HT, Hindu, DC, Navbharat times, Daily Thanthi, Sakal) : 170 teachers acquired at a CAC under 5k• Cuemath outdoor campaign: Ideation and successful execution across Bangalore (6 locations): 80 teachers acquired 400+ students over 2 monthsOnline Marketing• Running and optimizing Paid Search and Facebook campaigns to bring traffic, build engagement and drive conversions• Conceptualized and executed email/sms campaigns to nurture existing leads in the Cuemath system• Devised content strategies to increase leads from search engine traffic to the website• Prepared customer journey flows i.e. teachers and students and optimized landing page and sign up funnel to improve conversion ratesPublic Relations (PR)• Facilitating opportunities for our founder: Manan Khurma to participate in panels and various industry-related events - EDEX, TieEdtech, EduCon and Education Leadership Conference (ELC)• Drafting press releases on various campaigns, updates and news for major publications• Online PR - Content Management for online forum editors and bloggers • Organizing press conferences and founder interviews: CNBC Global, BTVI and EdTech news circle• Led successful PR campaign for launching Ahmedabad and Kolkata: Teachers acquired: 54 and 43 respectively

Successfully led offline marketing channel for Southern Region (Hyderabad, Bangalore and Chennai)Branding and ATL Marketing• Developed strategy for offline marketing aimed at increasing brand awareness, generating response and fostering customer loyalty• Devised marketing calendar and managing annual marketing budgets to it• Liaising with advertising agency, graphic design agency, online agency, event managers and other vendors for development and creation of branding material on a regular basis• Carried out a month long OOH Campaign across Hyderabad , Bangalore and Chennai :1120 app downloads with 500+ orders across South India• Planning the scope of in-store branding from recce to designing creatives & generating artworks - Branding done in affiliate stores like Heritage Fresh, Hyper City, Spar and More Supermarket across Hyderabad and Bangalore• Conceptualized and led brand activations for South India : 5000+ orders generated through 100+ brand activations• Mass scale branding events: Comic Con India, Airtel Marathon and Times Food Awards Hyderabad and Bangalore - 2015 Secured the largest order for PepperTap• Largest order achieved by an online grocery service i.e. FactSet worth Rs 8 lacs Partnerships and Alliances• 1000+ orders generated through promotional deals with Uber, Taco Bell, Karachi Bakery, Kitchensfood, Urbanclap and Zoomcar

Responsible for expansion in the Middle East Region• Generating leads from the BFSI industry in the areas of risk management specific to loan origination, core banking (T24), audit services etc.• Building relations with the key decision makers by articulating the capabilities and expertise of the company and generate cross-sell opportunities• Scheduling conference call & client meeting appointments, dealing with the application demo, handling prospects queries and moving discussions to the next level• Feed pre-sales and technical team with client’s requirement and coordinate for getting respective estimate• Strategic Consulting, including business plan & sales strategy development• Venturing into establishing partnerships and forming strategic alliances with potential vendors across Middle East regionCore Expertise: Business Development, Inside Sales, Lead Generation, Online promotion, International Sales, Market Research, Social & Professional Networking, Cold Calling

• Worked under the client servicing team of the digital department and assisted in developing the campaigns of clients like Maza, Marlboro, Samsung etc.• Developed a platform to understand the different factors responsible for a successful campaign across Mobile, Social, OOH and Integrated media.• Analyzed the effectiveness of different campaigns across the world under all the above mentioned mediums.• Created a grid that mapped together successful campaigns on the basis of the PEER Model.• Developed a database of all the campaigns which would act as a one stop reference for marketers to know the factors behind a successful campaign.Impact• Successful launch of Marlboro black mint in Delhi-NCR• Logo creation of Delhi Dynamos FC• Social media account of Sterling Holidays – 2x increase in website traffic

• Worked in collaboration with different departments for a better understanding of the business• Part of the core team handling marketing conferences, seminars and exhibitions• Follow up with clients regarding payments of orders executed• Rendered assistance to HR Department in the employee evaluation process• Worked towards training programs for employees• Assisted in website creation & management for international markets.Impact• Assisted in web site creation which led to 68% increase in overall traffic• Successfully trained 200+ employees on safety management• Responsible for organizing multiple conferences, exhibitions and seminars in Mumbai• Designed company brochures and other marketing collaterals circulated among prospective clients