Vaibhav Kumar Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru Area, India

• Set up Digital processes and overall Marketing function at Mastree
• Product Launch with GTM Plan - Bangalore, Delhi and Mumbai
• Successful Digital Marketing Pilot - Facebook + Google Ads (500 registered students)
• Setup and scale Design + Content verticals - Team of 8
• Mastree Star Kids Program Launch - 4 Ongoing Courses
• Led Onboarding Mastree Celebrities Barkha Dutt and Kalki Koechlin

Bengaluru, Karnataka, India

• Branding: Successfully led integrations with Kota Factory, TVF, Filter Copy, Scoopwhoop and BB Ki Vines (76% platform growth)
• Led category specific print campaigns with the Hindu, HT, Hindustan, Dainik Bhaskar and Times Of India
• OOH Campaign: Educator specific billboards resulting in 100+ Unacademy Plus registrations
• Created the Educator Seminar series and successfully implemented the same across Kochi and Delhi with 5000+ turnout
• PR lead heading strategic PR planning and implementation across India

Bangalore

• Led communications and strategy across online and offline marketing channels (Brand Management, ATL/BTL marketing and PR)Branding
• Formulated brand guidelines used across company wide collaterals (online/offline)
• Conceptualized and led execution of brand activations: 300+ teachers acquired PAN India at a CAC less than 15k
• Successful acquisition of 1500+ students at 3k CAC through 250+ micro events in Bangalore
• Mass scale branding events: Krackerjack Carnival: Acquired 43 teachers along with 350+ students, Cuemath Pythagoras Fest 2017: 10k footfallATL Marketing
• Print - Classified text ads: Published in major publications (TOI, HT, Hindu, DC, Navbharat times, Daily Thanthi, Sakal): 170 teachers acquired at a CAC under 5k

Hyderabad

• Successfully led offline marketing channel for Southern Region (Hyderabad, Bangalore and Chennai)Branding and ATL Marketing
• Developed strategy for offline marketing aimed at increasing brand awareness, generating response and fostering customer loyalty
• Devised marketing calendar and managing annual marketing budgets to it
• Liaising with advertising agency, graphic design agency, online agency, event managers and other vendors for development and creation of branding material on a regular basis
• Carried out a month long OOH Campaign across Hyderabad, Bangalore and Chennai:1120 app downloads with 500+ orders across South India
• Planning the scope of in-store branding from recce to designing creatives & generating artworks - Branding done in affiliate stores like Heritage Fresh, Hyper City, Spar and More Supermarket across Hyderabad and.

Hyderabad

• Responsible for expansion in the Middle East Region
• Generating leads from the BFSI industry in the areas of risk management specific to loan origination, core banking (T24), audit services etc.
• Building relations with the key decision makers by articulating the capabilities and expertise of the company and generate cross-sell opportunities
• Scheduling conference call & client meeting appointments, dealing with the application demo, handling prospects queries and moving discussions to the next level
• Feed pre-sales and technical team with client’s requirement and coordinate for getting respective estimate
• Strategic Consulting, including business plan & sales strategy development

New Delhi, India

• Worked under the client servicing team of the digital department and assisted in developing the campaigns of clients like Maza, Marlboro, Samsung etc.
• Developed a platform to understand the different factors responsible for a successful campaign across Mobile, Social, OOH and Integrated media.
• Analyzed the effectiveness of different campaigns across the world under all the above mentioned mediums.
• Created a grid that mapped together successful campaigns on the basis of the PEER Model.
• Developed a database of all the campaigns which would act as a one stop reference for marketers to know the factors behind a successful campaign.Impact
• Successful launch of Marlboro black mint in Delhi-NCR

Navi Mumbai

• Worked in collaboration with different departments for a better understanding of the business
• Part of the core team handling marketing conferences, seminars and exhibitions
• Follow up with clients regarding payments of orders executed
• Rendered assistance to HR Department in the employee evaluation process
• Worked towards training programs for employees
• Assisted in website creation & management for international markets.Impact

Pgdm(General), Marketing And Hr

Activities and Societies: Periodos & Ace Connect (Individual Sports Committee - Football), Impelz ( Amaya)

B.Com(H), Marketing/Finance

Activities and Societies: Quiz club

Commerce, Business/Commerce, General

Activities and Societies: Sports Club, Dramatics