Versatile, award winning marketer with 15 years of marketing & sales experience- I build Brands, Brands that deliver business and win with consumers. I do it by practicing 'consumer first' marketing that is evidence based- both data & consumer led. I strongly believe that marketing is a healthy mix of logic and magic. Logic to ensure business goals are met and magic to sprinkle every action with consumer love. The right mix of this strategy when put into play creates Brands that go on to create lasting results and are remembered distinctively. This leads to sustained business growths. Having sold and marketed B2B, FMCG, ecommerce & Telecom brands across multiple markets, I have developed a well rounded perspective about marketing including innovation management, brand building & much more. I have a unique mix of quality education and training (SP Jain, IIM- Calcutta, Indian Army)- a rare combination of Army culture & discipline along with strategic brand and local + global market understanding. Areas of work: Brand Management | Integrated Marketing Communications | Trade MarketingSpecialties: Business financials | Pricing strategy | Proposition development | Product development | Promotion management | Packaging development | Distribution management | Creative management | Channel strategy | Media strategy | Trial generation | Digital strategy | Consumer & market research