Vaibhav Shinde Email and Phone Number

- Led development of marketing strategy & execution of marketing plans on the Energy portfolio to deliver double digits growths in 2024 as well as at a 2yr & 3yr CAGR level- Drove penetration and market share through new campaigns and 360 degree activations across TV, Digital, BTL & promotions- Led the NPD strategy development and crafted a brand extension roadmap for Glucon-D- Launched line extension in the form of Glucon-D Mango in 2023 which became the biggest NPD in terms of topline in the history of Zydus Wellness- Extended Glucon-D in the ready to drink market by launching Glucon D Activors: an Electrolyte Energy drink

- Built & executed the business & marketing strategy for India’s no. 1 sweetener brand, Sugar Free™, to drive brand’s top line & profitability goals - Crafted the Brand Strategy & led the Re-positioning exercise on the brand with an aim to drive relevance & accelerate penetration - Led the Digital strategy to drive perception change & adoption through consideration building activities like influencer activations, blogs, testimonials etc.- Spearheaded the New Product Development strategy to extend the brand’s reach & relevance into allied categories through collaboration with Cross-functional teams & agencies - Designed a strategic framework for prioritizing NPD opportunities for Zydus Wellness & carved out the 5 year NPD road map for Sugar Free. - Identified the opportunity & then led the successful development & launch of Zydus Wellness’s first ever digital only brand, Sugar Free D’lite dark chocolates. Implemented Performance marketing across social media platforms, paid search / SEM, display & on E-com portals to drive the online businessACHIEVEMENTS- Grew the core brand, Sugar Free™, at 3X growth rate vs CAGR (previous 3 years) through strong relevance building communication, innovative digital campaigns & trade programs- Awarded Bronze prize for Best Use of User Generated Content with #21DayNoSugarChallenge at IDMA 2021- Awarded “CERTIFICATE OF APPRECIATION” twice by the leadership team for driving the growth on the brand & leading innovative digital activations

- Led the development & execution of the marketing & innovation strategy for Bajaj Almond Drops hair oil- Developed Annual brand plans to drive business and marketing objectives and managed the P&L of the brand- Spearheaded the development & execution of a 360-degree IMC campaign for communicating the brand’s new proposition of “Load Mat Lo”- Planned and executed a 360-degree IMC campaign around the proposition of the brand being “India’s No. 1 hair oil”- Implemented the stage gate process to lead the planning & successful delivery of the project on revamping the packaging on the brand & strengthened key brand imagery associations. - Led the NPD & launch of Bajaj Cool Almond Drops hair oil to capitalize on a relevant opportunity in the cooling hair oils category.ACHIEVEMENTS- Increased the value market share of the brand by 50 bps (in an INR 10,000 Cr. category) by repositioning the brand. - Generated PR value worth INR 4 Cr. & 5X ROI through execution of highly innovative BTL activation - GUINNESS WORLD RECORDSTM record activity for the World’s longest head massage chain. - Awarded Silver prize at the 7th ACEF Global Customer Engagement Awards in the BTL Effectiveness category for the GUINNESS WORLD RECORDSTM record campaign - Was awarded “CERTIFICATE OF EXCELLENCE” twice by the Managing Director of Bajaj Consumer Care

- Co-founded a start-up in the education space to solve for a pressing customer need around children’s holistic development. - Devised programs to help develop logical skills, innovation & personality development of kids through a highly innovative course structure, which included speed maths, robotics, Rubik’s cube solving & public speaking. - Handled the day-day business operations, devised marketing plan & managed delivery of the program. - Drove funding efforts for the start-up by interacting with VCs & participating in B-plan contests. - Generated annual revenue of 10 lakhs with 200 paying customers, developed an almost zero-cost customer acquisition category & the start-up selected as one of the top five business plans at IIT Mumbai B-plan competition.

(i) Product Manager – Middle India Marketing: Developed and implemented marketing programs to drive relevance of Stayfree sanitary napkins and Clean & Clear facewash in tier 2 and below towns & villages. The programs helped reach more than 5L consumers & increased brand usage on Stayfree by 3.6 times and on Clean & Clear by 4 times in the activation geographies.(ii) Product Manager – Shower to Shower prickly heat powder: Devised and executed the brand plan on Shower to Shower through the analysis of consumer offtake, media & internal data to drive double-digit growth on the brand with lower budgets.(iii) Area Business In-charge – UP West: Led a team of 11 sales representatives & Drove the sales for the geographies of Dehradun, Haridwar, Roorkee & Saharanpur.

- Worked on the project – “Market Research for Laminated Glass & SentryGlas products of DuPont”- Conducted quantitative analysis of the decision making process across stakeholders in the value chain- Identified & Recommended relevant communications to be directed towards the key audiences

- Software development and support analyst for an Australian Telecom company to develop a customer service quality monitoring system - Software development for a Pharmaceutical domain client to develop medicine study management software applicationACHIEVEMENTS- The Telecom Software development team won 3rd place for the Best Project Annuity at the Client’s Annual Awards- Received Client Appreciation for delivering a zero defect code for the Pharmaceutical software development project