Creating and driving the Omnichannel marketing agenda for BSV to boost revenue growth, brand equity amongst customers and drive positive action amongst public for timely and proactive medical interventions.Initiatives include - 1. Creating therapy shaping and pioneering initiatives in digital health (video-counseling for lactation, patient education to the last mile via Omnichannel initiatives, driving a therapy leading social media handle).2. Shaping market for revolutionary treatments for Allergy Care by boosting the # of trialists amongst un-covered specialty audiences.3. Charting with org. leaders a multi-pronged Omnichannel Agenda from basics (data hygiene, data capture, platforms for enabling marketing automation) to driving business planning using customer data insights.4. Working with marketing leaders internally and externally for driving Marketing Excellence agenda with monthly interventions for marketing teams to drive company and personnel growth outcomes and enhance employee engagement.

Led Marketing Team of 6 - to take the 0 to 1 journey for a new health tech venture (Breathefree App) with a 4-pronged agenda(1) User Acquisition - Charted user growth to become the largest digital health platform for lung health in India. Liaised with field, digital and partnership teams to boost user base with focus on active and engaging user cohort.(2) Medical co-creation - Co-created with a panel of medical experts a pioneering solution of a closed-loop journey of a digital rehabilitation programs for driving patient outcomes. (3) Commercialization - Launched new digital offerings to users (patients) via digital, social, field channels and partnerships. Launched ePharmacy, digital rehabilitation programs, digital para-medical programs, AI-based health monitors and digital workout / exercises.(4) User Engagement - Implemented content marketing (topical, educational, local), gamification pilots, discount schemes for pulling users back to the app everyday via content and performance marketing (omnichannel campaigns).

Driving the Omnichannel Transformation Agenda for Sanofi in India. Managing a team of 3 spirited digital marketers and content managers to design and execute programs that establish Omnichannel marketing impact.Driving new channels - call centers, website, whatsapp, analytics engine, email and others to drive share of voice and complement business growth.Actively advocating, socialising and adopting Agile Way of Working in marketing and Operations domain.

Crafting & delivering alternative GTM models for driving business growth through existing & new audiences in acute,chronic & specialty therapies (remote, hybrid, pureplay)Created center of excellence for campaign management archetypes - eLearning, networking portals, campaign archetypes, impact equivalence etc.Initiated the journey to precision marketing in pharma -customer profile, persona, campaign journeysExecuting digital transformation roadmap for the organization

Assumed PMO role for Country Chair, MD and GMFostered a culture of experimentation to make the organization future-ready - 17 new project squads on critical business themes that spun off into independent projects - e.g. eCommerce, micro-marketing, marketing measurements, Ayushman Bharat partnershipManaged country strategic agenda & stakeholder management at country and regional levels

Helped the largest business in company redefine geographical segmentation for unlocking growthDeployed precision marketing toolkit for key accounts to tap new growth opportunities in criti-care therapiesEnabled decision making via commercial assessment of partnerships for JV / divestmentPioneered a joint business model between two global business units - Vaccine & DiabetesBrought the concept of life-time value of a customer to chronic-care to quantify growth opportunity via customer retention and thereby sustain a patient support programHelped senior management in strategic portfolio management and resource allocation

- Led commercial due-diligence workstreams for pharma manufacturing targets in India for PE clients- Delivered pharma engagements for strategic portfolio management, market entry recommendations into new pharma / med devices segments- US market entry models - analytics and advisory for domestic manufacturers and private equity players

- Managed brand promotion, resource allocation and on-ground activations for a ₹ 180 Mn Calcium supplement- +30% growth in prescriber base (1700 - 2300) in 1 year with highest forecast accuracy for volume forecasting

- Worked as a sales rep across multiple geography - tiers - Mumbai, New Delhi, Solapur- Focused on new product entry for key accounts and customer acquisition for trade accounts- Successful entry of new products into formularies of Apollo, Max Healthcare, ISIC in New Delhi

- Led market research to define the brand positioning for "Chandrika" in hair care and skin care market

- Facilitated formation of multi-commodity agri- cooperative for small farmers in Nainital district- Led cost analysis for the cooperative along with field research for forecasting financial viability in long run- Deploy training modules for women farmers for capability building and awareness of the cooperative working