Vaishnavi Murthy Yerkadithaya Email & Phone Number

India

Bangalore Urban, Karnataka, India

Bengaluru Area, India

Pondicherry

Bangalore, India

Bangalore

UI, UX, Information Architecture, Branding, Communications

I have been consulting as an independent communication designer for various corporate and design firms both in India and Internationally.Alongside, I have also been working on the Tulu script project. On 10th March 2012, I submitted a paper on this project called ‘Tending to the inheritance of Tulu script’ at Typography day 2012, IIT Mumbai. (You can find the paper here: http://www.typoday.in/2012/spk_papers/vaishnavi-murthy-typographyday2012.pdf ). This also recieved some good reviews (http://www.designwala.org/2012/03/saving-the-tulu-script/comment-page-1/#comment-7629). This project has evolved nicely over the past seven years that I’ve worked on it. It has been covered by a local news channel (http://www.youtube.com/watch?v=D5C_hucnNOM). It was also featured in May 2012 issue of the Pool Magazine (http://www.poolmagazine.in/pool-23/). Currently I’m working on the Unicode proposal for Tulu script and figuring out teaching methods to get people interested in learning this script.Find my paper presented on this topic at Typo Day 2012 here:http://www.typoday.in/schedule.html

Projects Worked On------------------------------Idiom Internal (presentations, Poster Design, Short Films and Space Design)CEN, CENELEC (Europe) (Annual Report Design)Rangashankara Theatre Festival 2010 (complete design; over 356 artworks)Ela Spa (Booklets, Leaflets, Brochures, Presentations)Fire Pro (Calendar, Dairy, Planner and Brochure design)Future Group (Conceptual Designs, Short Films, Invites)Google (Invite Illustration)Aavisa (300 Acre Township by IVRCL) (Complete Branding & Communications)A Nationalized Bank of Srilanka (Rebranding, 3D Modeling and Space Design)TVS (Presentations)ATE Group (Secondary Branding)Raintree (Spectra) (Branding and Communications Design)Dream:IN (Short Film)Worked on various other Pitches and Short Films and Ideation Sessions.

Center for Science Technology and Planning (Communications)Theatre Infrastructure Cell (Book Design; Layout & Illustration: Beyond the Proscenium)Tulu Script Project (Documentation and Refining)

Standardizing their Visual Language without making it seem rigidOther Communications design, Secondary Logos, Stationary, Brochure, Logos etc.Arts Connect Magazine (Complete Design, Grids, Editorial) Design for Various Campaigns and Festivals (Posters, Booklets, Tickets, Publicity etc.)Annual Reports

Bangalore Audio Labs (Branding, Brand Architecture)Space and Scapes (Branding, Communications)Teachers Training Foundation and Various Schools (Communications)Laboratory (a Fashion Brand, Branding and Communications)Mason de Gourmet (a Gourmet Food Outlet)Evoluzione (India Fashion Week Brochures)Axiom Design (Market Research for Washing Machines and Concept Presentation)Tulu Script Project (Stage 2, Refining & Information Collection)

Worked with them full-time till all the design work was largely in place. I still a consultant with them.Complete Communications materials like, identity, stationary design, brochures, CSR Initiatives, presentations, advertisements, video presentations, leaflets, website, product graphics, design manual, interface design etc.

Ma Typeface Design, Typeface Design

Graduate Diploma Programme, Visual Communication Specialising In Graphic Design

Master Of Arts (Ma), Typeface Design