Vaishnavi Kumar Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Milan, Lombardy, Italy

Platform Thinking HUB

Bain: Business model redesign and service development with UI/UX for enhanced customer experience and revenue growth in the travel retail F&B industry.Roche: Developed a proposal for a service aimed at Alzheimer’s patients based on design thinking methodologies to identify customer needs.L’Oreal Brandstorm 2023: Proposal of a new opportunity in the beauty industry leveraging Web 3.0.ST Microelectronics: Development of a potential application of a digital twin-based solution to enter a new market for ST Microelectronics with a focus on finding a new meaning for users. Tesco: Employee engagement program development with the HR team of TESCO, a UK-based retailer. Conducted a desk-based brand audit for the identification of intervention opportunities. WickedGud: User experience design for the website of an FMCG brand based in India.

ScaleFactor is a strategic design advisory and enablement firm that blends behavioural science, design thinking, systems thinking, and lean principles to craft meaningful experiences, design ventures, grow businesses, and transform organisations.OKR COACHING FOR INDIA’S LARGEST INDEPENDENT RETAIL BROKING HOUSESPart of a team of 3 that defined the strategic direction till 2023 for the organization.OKR definition and enablement across 8 functions- Product, Technology, Growth (sales & marketing),HR, Finance, Operations, Revenue B2B, and Revenue B2C, comprising 2850 employees across roles.Enabled cross-functional collaboration and a mindset shift from output-driven to outcome-focused.EMPLOYER BRAND AUDIT FOR A LEADING GLOBAL SCIENTIFIC PUBLISHERThe brand audit involved qualitative and quantitative research to provide deep insights on the performance of the employer brand through measures of brand advocacy, perception, affinity among others.BUSINESS TURNAROUND & OPTIMISATION FOR INDIA'S BIGGEST QSR MILKSHAKE BRANDWorked on business strategy to reduce burn and increase revenue with actionable recommendations across brand, product, format, channel & pricing.[Research, GTM strategy, Business turnaround strategy]

Pune

ENTERING THE SOCIAL SECTOR WITH A STRONG POSITIONINGIdentifying the right role in the social sector to aid impact creation with a differentiated approach by leveraging the value proposition & capabilities.Positioning, Business Model, Offerings, Differentiated Approach, GTM Strategy, Business DevelopmentMade proposals and pitched to the government's Ministry of Healthcare, Education, and Tourism.GUEST LECTURE AT MIT INSTITUTE OF DESIGNUnderstanding the Social Landscape in IndiaWORKSHOPS:- Design for Social Impact at a pioneering innovation incubator for India's official knowledge-sharing platform of summits.- WWF Climate Solver accelerator program at an incubator for one of Forbes best business schools- Concept to Cash workshop at a premier business school in IndiaRECRUITMENT OF INTERNS FOR THE SUMMER INTERNSHIP COHORT OF 2020FACILITATE KNOWLEDGE-SHARING TO BUILD A LEARNING ORGANISATIONKickstarted knowledge-sharing across the team on topic expertise and problem-solving on projects to equally build capability in the organization.Brand strategy, Capability building, Program managementIDENTIFYING OPPORTUNITIES IN THE FUTURE OF MOBILITY FOR INDIA'S LEADING CAB AGGREGATORKnowledge analyst to uncover opportunities in mobility that can be utilized to develop the future roadmap.ResearchBRINGING A FAMILY-OWNED HOTEL TO PROFESSIONAL BUSINESS HOTEL STANDARDSBrand creation and service & experience design for a family-owned business hotel.Research, Brand strategy, Service & Experience designBRINGING A NICHE F&B PRODUCT TO THE MASSESIntroducing a new category into retail with a brand refresh and a go-to-market strategy for a Goa-based FMCG brandResearch, Brand & marketing strategy, Packaging design, GTM strategy & execution

Pune Area, India

IMPROVING PUBLIC HEALTHCARE IN INDIA BY AIDING CARE DELIVERY WITH BLOCKCHAIN TECHNOLOGYSpeculative design on how can we improve care delivery services in the public healthcare sector with the help of new emerging technology.Research, User interface design, Service & experience design

CROSS-DISCIPLINARY LEARNING MADE EASYPart of 'Seekh' a student-led Workshop and Seminar Club at MIT Institute of Design with a vision to make the design learning experience more holistic through knowledge & experience sharing beyond the traditional educational set-up.Joined the team as a junior in the first two years of college and lead the team in the last two.https://www.seekhmitid.com/

Bengaluru Area, India

Form and CMF for a medical device. Promotions for a children’s toy.

EXPANDING THE SCOPE OF DESIGN EDUCATION FOR STUDENTS IN INDIAConducted design thinking workshops across cities in Madhya Pradesh to raise awareness about the importance of design education and design career prospects among young students in tier 2 cities of India.

Master Of Science - Ms, Management Engineering

Master Of Science - Ms, Product Service System Design

Bachelor'S Degree, Industrial And Product Design

Activities and Societies: Seekh - A student run initiative with the idea of making the design learning experience more holistic.

Trained Classical Dancer, Bharatnatyam