Vaishnavi Shyamkrishnan Email & Phone Number

California, United States

Redwood City, California, United States

Developed and owned all the phases of competitive intelligence program by creating workflows and processes for sales and product teams — defined tier-1 and tier-2 competitors, gathered requirements, identified key CI success metrics, and developed training for new sales onboarding.Evaluated and launched competitive intelligence platform for sales and product teams. Trained the teams on its usage and extraction of relevant insights.Built several competitive sales battle cards and detailed feature comparisons through extensive research on competitors’ strengths and weaknesses. Created competitive pricing and feature bundling comparisons for tier-1 competitors.Developed win/loss program for Auditboard by creating processes and establishing cadence with executive team. Conducted win-loss analysis and built dashboards using SFDC and survey data.Supported the product marketing team by building GTM workflows and exec dashboards in monday.com.

Founded web-based SaaS product startup. Contributed to ideation, synthesis and development of the initial prototype. Spearheaded business development from market research and operations to driving product vision and strategy. Formulated the goals, vision and objectives and hired early employees. Worked on development of MVP — driving the product requirements to engineering team.

Orchestrated customer and sales analysis, market research into trends in the server markets, and worked with cross functional teams to articulate strategic objectives for both sales and marketing teams. Significantly increased sales potential by analyzing and identifying new business opportunities and emerging trends in target verticals for AI and Deep learning server solutions. Devised strategies for increasing customer retention by analyzing customer churn rate from CRM sales data.Developed valuable insights on the customer journey pipeline through assessment of Google analytics and signals from other data sources.Played a key role in developing go-to market strategy for target verticals.

Conducted market research, segmentation and sizing analysis (TAM and SAM) to identify potential new markets, emerging trends, competitor landscape and implementation strategies for Delta’s product lines in Industrial Automation domain.Generated a list of qualified leads for our sales team that directly impacted sales and revenue.Worked with the product team to identify the product requirements for New Product Introduction (NPI) process. Performed market and competitive research for targeted product line enhancements / expansions. Spearheaded end to end marketing campaigns including development of landing pages using HTML to attract potential customers and reported on multi channel marketing metrics.Led the development and implementation of OEM customer profiling process including penetration strategies to break into key target accounts.Developed statistical models for more accurate analysis of lead scores and timely generation of lead performance reports as part of post trade-show analytics.

San Jose

Primary analyst for expanding brand awareness and developing insights to increase customer outreach. Executed various email and social media marketing campaigns and analyzed campaign results increasing outreach by XX%.

Developed business plan for a patented medical device working alongside research and development teams. Determined market requirements and performed complete market evaluation and competitive analysis.

Significantly improved tracking and analyzing of new model engineering changes for Corolla, Pontiac Vibe and Tacoma vehicle lines. Prepared and Presented Engineering Change status reports at executive meetings.Interacted with Suppliers on parts procurement for various vehicle trial events. Achieved cost reduction and improved process efficiency. Was awarded NUMMI Suggestion award for the same.

Programmed Allen Bradley controllers for paint shop automation in Mahindra automobile manufacturing plant.Led a team of programmers in designing and developing custom control systems for various automation projects using logic controllers. Actively interacted with customers to procure their requirements and specifications.Developed extensive training documentation and trained new recruits on Programmable Logic controller software.

Master Of Business Administration (M.B.A.)

B.E, Electronics And Instrumentation

Certification, Business Analytics