Tru Optik is the industry's leading Audience Measurement and Data Management Platform built specifically for OTT (Over-The-Top) streaming media. Our platform powers advanced targeting and measurement across the entire OTT ecosystem, leveraging a household identity graph of over 80 million US households. Tru Optik's cookie-less approach positions it at the forefront of the future of addressability in digital advertising. For details: www.transunion.comAs Senior Director of Client & Partner Development, I was responsible for:- Driving end-to-end sales efforts for TruOptik's DMP and Measurement products, targeting broadcasters, streaming partners, MVPDs, SSPs, and DSPs. This included prospect identification, pipeline management, and leading the go-to-market strategy for new product launches.- Scaling and optimizing TruOptik's client and partner growth strategy, managing a book of business of 10-12 partners, and spearheading partner onboarding, training, and success initiatives to drive adoption and usage of Tru Optik's OTT Data Marketplace and measurement products.

Val Baron works closely with the IAB Video and Advanced TV Board on initiatives critical to the advancement of the video advertising industry. Val also leads the committees for digital video, mobile video, AdvancedTV and programmatic video where she collaborates with IAB members to develop guidelines, best practices and thought leadership addressing the challenges and opportunities in the video marketplace and AdvancedTV.

PubMatic is a leading Supply-Side Platform (SSP) that revolutionizes how digital advertising is bought and sold. Our technology empowers publishers to maximize their ad revenue by connecting their inventory to multiple demand partners through real-time bidding. PubMatic's innovative solutions span across various formats, including display, video, and mobile, enabling efficient programmatic advertising at scale. For details: www.pubmatic.comAs Senior Director of Video, I was responsible for:- Spearheading PubMatic's video offering, creating demand across server-to-server (S2S) and tag-based demand partners, and developing a targeted list of premium video publishers to drive adoption of our programmatic video solutions.- Collaborating with the product team to develop a market-leading video solution, enabling publishers to monetize their most premium asset (video) in an auction-based environment, significantly enhancing their revenue potential in the programmatic ecosystem.

Videology Group developed innovative software solutions for advertisers, content publishers, and viewers, leveraging algorithms and analytics to target specific demographics with tailored ads across television and digital video content. The company's technology enabled premium pricing for targeted advertising space and integrated with major platforms like AT&T and Adobe. Videology was acquired by Amobee for $100M in 2019, validating its significant impact in the adtech industry. For details: www.amobee.comAs Business Development Director, I was responsible for:- Spearheading the successful launch and expansion of Videology's audience technology platform in the U.S. Hispanic and Latin American markets, as well as establishing and growing the company's presence in the UK and France.- Developing and executing strategic partnerships with major agency holding companies, media agencies, and trading desks across multiple regions, while also collaborating with internal teams to formulate and operationalize new market offerings.

Microsoft Advertising (formerly Microsoft adCenter) is a comprehensive online advertising platform that enables advertisers to reach audiences across Microsoft's vast network of properties and partner sites. The platform offers a wide range of solutions including search ads, display ads, video ads, and connected TV ads, leveraging Microsoft's advanced targeting capabilities and AI-driven tools. Following the acquisition of aQuantive for $6 billion in 2007, Microsoft significantly expanded its advertising capabilities, integrating technologies from Atlas, DRIVEpm, and Avenue A | Razorfish. This strategic move positioned Microsoft as a major player in the digital advertising ecosystem, offering end-to-end solutions for advertisers, agencies, and publishers. For details: www.ads.microsoft.comAs UK Sales Excellence & Strategy Manager, I was responsible for:- Driving mid-term growth initiatives and business strategy, including maintaining operational rigor, program governance, and tracking progress against strategic plans.- Leading cross-organizational initiatives to increase field productivity, improve pipeline and forecast accuracy, and enhance advertiser satisfaction through redesigned survey programs.

As International A&O Incentive Compensation (IC) Program Manager, I was responsible for:- Managing the end-to-end incentive compensation program for EMEA, UK, APAC & LatAm, including quota setting, design, deployment, and executive reporting.- Overseeing the IC integration process for acquired companies, ensuring seamless alignment of compensation structures across the expanding Microsoft Advertising ecosystem.