• Public Relations, Client Management, Account Management, Event Booking, Sponsorship/Grant Proposals, Image Consulting and Business Marketing Consulting.• Demonstrate advanced knowledge of marketing and communication methodologies.• Develop and implement other aspects of marketing and communication campaigns.• Make recommendations on prioritization of tasks and projects as they relate to business needs and production time.

Responsible for the development and implementation of a company's communications strategy and objectives. Develops communications plan and implements a broad range of public relations activities.Develop effective communications plan that leverages brand promise.Develop, integrate, and implement PR activities designed to enhance company brand.Cultivate and maintain strong media relationships.Advance company's position with relevant constituents.Develop and executive varied and integrated communications products including website, print publications, newsletters, online communications, media and public relations.Create and launch new media and marketing.Work with the CEO to achieve organizational goals and objectives by administering the communications and public relations initiatives as determined by the larger organizational strategic planning process.Evaluate an integrated strategic communications plan to advance the company's brand identity and broaden awareness of its programs and priorities.Refine company's core messages to ensure brand consistency.Resolve public affairs issues.Serve as executive editor for the development, production and maintenance of the company's internal and external communication vehicles, including the main website, marketing materials, publications, newsletters, invitations, flyers, advertisements, and annual reports.Enhance meaningful relationships with targeted, high-level external audiences.

• Leading by example by taking ownership of the PRC, credit, program. and helping to improve numbers since acquiring position. • Offering exceptional service to clients to ensure that the brand standards are upheld. • All daily operations, until the new Store Manager is in place, through completing scheduling, overseeing visual merchandising, counseling staff and potential candidates, recruiting and hiring, HR, and general store operations.

• Communicate clearly, concisely and accurately in order to ensure effective store operations. Filter communication to the shift team as directed by the store manager.• Demonstrate integrity, honesty, and knowledge that promote the culture, values and mission of Starbucks. Maintain and model a calm demeanor during periods of high volume or unusual events; continue to keep store operating to standard and set a positive example for the shift team.• Review store environment and key business indicators to identify problems, concerns and opportunities for improvement in order to provide coaching and direction to the shift team to achieve operational goals. Communicating ideas to the store manager for broader areas of improvement. Maintaining operations of a hign volume, ~$4M annually, business.

• Scheduling, staffing, training, visual merchandising, marketing, and general medical office management duties including insurance filing, medical record keeping, HIPPA compliance, checking patients in/out, accepting payments on behalf of doctor and appointment setting.• Patient and customer service including assisting patients and guests with selection(s) of eye wear and eye care products by reviewing their prescription, personal wants and medical needs. • Contact lens insertion and removal training care and training. • Increased customer base 30%+ annually by using various grassroots marketing campaigns.• Created and designed all marketing and signage for onsite Doctor of Optometry to help grow business. Resulted in a measurable increase of over 25%.

• Achieve store’s sales plan and use performance targets to maximize business results. Resulted in an increase of revenue of 15-25% over plan monthly during my tenure.• Store operations, customer service, cash handling, budgeting, staffing, scheduling, loss prevention, and visual merchandising. (General retail management duties.) • Acquired the position after a 3+ month time span where the store operated without any management level presence. Within weeks customers commented on the improvement in the quality of service and visual aesthetics of the store. • Helped determine the persons involved in an internal theft ring that resulted in the apprehension of 3 associated that had taken over $20,000 in cash and merchandise, resulting in the LP statistics improving tremendously.

• Store Operations, loss prevention and inventory control, cash handling, staffing, hiring, scheduling, visual merchandising, create and execute marketing plans and customer service. • Top performing store in area for FY 2006. Winner of highest percentage to makeover goal award FY 2005 and FY 2006. (The makeover was the most profitable product of the brand.)

• Provided excellent customer service to secured clients including the employees of BCBSFL, test market clients, high profile clients and general customer service as a member of the only cross-trained customer service team in the company where I was trained to work all computer programs and products that were offered to the customers. • Awarded numerous awards for outstanding service and teamwork and recipient of the annual TOPS Award for teamwork. • The first and only service level employee that was a member of the ROCKET Diversity Team. Also a member of the SEA Shell awards committee.

• Preparing monthly newsletters • Updating media contacts, work press releases and send to media contacts, and serve as media point of contact for events.• Preparation of press kits and advertisements for events including the largest fundraiser of the year the Walk-As-One Walkathon.• Grant research

Store operations, customer service, cash handling, budgeting, staffing, scheduling, loss prevention, and visual merchandising. Sales increased 30% for the first 3 quarters of me being in position.