Valène Jouany Email & Phone Number

Espoo, Uusimaa, Finland

Espoo, Southern Finland, Finland

- Brand management: developing Serres's brand revamp concept and making sure that all the new marketing and sales materials are aligned with this new concept.- Content creation: writing down news articles, press releases, customer testimonials, and video scripts aligned with the identified USPs. Developing new concepts for key marketing materials and orchestrating the production process.- Social media marketing: building a community of healthcare professionals and driving engagement around the latest company's updates and product releases. - Digital marketing: running digital campaigns across different channels (organic and paid) to grow Serres's image and reputation.- Traditional & digital public relations to strengthen Serres' s positioning as a leading provider of surgical suction solutions.- Event management: organizing webinars and Serres's attendance to trade shows to educate healthcare professionals about the Serres solutions.- Digital transformation: enhancing Serres's digital transformation by turning the company's communications digital and fostering new ways of working such as cross-functional workshops and brainstorming sessions.- B2B distributor marketing: creating content for the Serres's network of distributors and providing support through training sessions (workshops and webinars).- Managing a network of marketing agencies and freelancers (evaluations, briefs, follow-ups, and optimization of existing campaigns).

Paris, Île-De-France, France

- Change communications: turning internal communications digital to reach and engage with the organization's employees in an effective way amid Cramif's digital transformation. - Social media & community management: driving engagement on social media around the latest medical news and key topics related to safety and accident prevention in the workplace.- Employee advocacy: engaging with employees through different digital channels, including social media, company newsletters, and the organization's Intranet to increase brand awareness around the organization's mission and value proposition. - Influencer marketing & personal branding: running social media workshops dedicated to the organization's CEO, team leaders as well as project managers to help them build their personal brand online. - Crisis communication: informing healthcare professionals and people about the latest COVID-19 updates in a timely manner on social media.- Employer branding: developing the organization's employer branding strategy on social media to attract and retain top talent.

Helsinki Area, Finland

- Planning the annual editorial calendar in accordance with the company's business goals.- Designing and running the company's SEO strategy, taking the web traffic from 4,000 weekly views to 76,000 weekly views. - Developing the company's brand advocacy strategy across different channels (social media, PR & the Smarp blog).- Creating long-format and SEO-optimized content, from eBooks to customer stories, and white papers on employee communications and advocacy marketing.- Writing down in-depth blog posts on change communications in collaboration with internal communications experts. - Advising customers (companies with 10,000+ employees) on their content strategy as part of their change communications plan.- Developing the website redesign strategy with a focus on the user experience (UX).- Managing a network of marketing agencies and freelancers.Key achievements:- Increased monthly web traffic by 45% on average (average over the past 12 months)- Organic web traffic x13 between 2018 and 2020 - Took the web traffic from 4,000 weekly views to 76,000 weekly views - Took the weekly blog traffic from 2,000 views to 63,000 views- Increased organic leads generated through the blog by 60%- Got the "2020 Marketing Star of the Year" Award for "outstanding results".

Helsinki Area, Finland

- Running the company's brand advocacy program on social media involving internal and external stakeholders.- Designing the company's influencer marketing strategy from scratch, with a hint of traditional and digital PR.- Creating co-marketing opportunities with digital transformation and change communications experts.- Interacting with HR and employer branding experts on social media.- Building partnerships with 20+ consultants and agencies specialized in change communications, digital transformation, and employee communications.Key achievements:- Built a community of 50+ HR, digital transformation, and change communications experts, mainly based in the U.S., UK, France, Australia and Singapore.- Built partnerships with 20+ communication agencies and IC consultants.

Helsinki Area, Finland

- Brand management: defining Smarp's brand personality and building a marketing plan to communicate the company's mission, vision, and value proposition.- Defining the company's brand guidelines for internal and external use.- Building the company's PR strategy from scratch. Got Smarp mentioned on key websites such as Forbes, Social Media Today, Inc., Entrepreneur and Search Engine Journal.- Coordinating PR hits with PR & marketing agencies.Key achievements: - Got Smarp mentioned on key websites such as Forbes, Social Media Today, Inc., Entrepreneur and Search Engine Journal.- Identified key business opportunities for Smarp and built the new market penetration strategy.

Helsinki, Finland

- Designing and implementing the sales strategy with a focus on the U.S. and Europe.- Booking and hosting online demos of the internal communications and employee advocacy tool Smarp.- Qualifying MQLs.- Creating sales opportunities with large companies (10,000+ employees). Key achievements: - Booked on average 5 to 10 online demos per week - Created closed won opportunities with 10,000+ employees, including L'Oréal (cosmetics), Valeo (automotive) and PwC (accounting).

Helsinki, Finland

HeyDay Pro Ltd is a digital communication agency. HeyDay Pro Ltd develops a new B2B buying experience by creating customized VR and AR Marketing campaigns. Clients include KONE, Glaston, Fortum, Paulig, and Pernod Ricard.Recognitions include: The Strongest in Finland 2015, Effie Award, JCDecaux Innovate Campaign, Cannes Lions.I helped leading companies headquartered in Europe to achieve their sales and marketing goals by providing them innovative and customized VR or AR Marketing campaigns developed by the tech team. My missions included:- Identifying B2B leads based in Europe and reaching out to them to discuss their needs in terms of AR & VR apps.- Designing promotional materials (i.e., customer stories, web content).- Designing tailored business project proposals for AR & VR apps.

Dublin, Ireland

Odyssey International, Incentives & Meetings is a leading DMC (Destination Management Company) headquartered in Dublin, Ireland. Partners include Meet in Ireland, Dublin Convention Bureau, ITOA, ICCA, MPI, SITE.As a Junior Marketing Project Manager, I organized incentive tours, team building activities and professional events (meetings and conferences) in Ireland. My main missions included:- Putting together proposals in response to clients' briefs.- Liaising with a network of suppliers, from hotel managers to organizers of team building activities.- Organizing customized tours around specific themes.- Booking accommodation and organizing conferences in accordance with clients' specific needs.- Managing logistical requirements.- Promoting tourism in Ireland through different marketing campaigns.

La Rochelle, France

Sup de Co Voile is a water sports non-profit organization established by the Business School Groupe Sup de Co La Rochelle. The purpose of the organization is to offer to students a better access to water sports and to promote sport values such as integrity, respect, passion and teamwork.My main missions included:- Collecting and saving registration forms into the system- Evaluating expenses and making recommendations- Allocating the budget across the different departments- Preparing meetings with bank managers- Drawing up the annual balance sheet and provisional budget

Master’S Degree, Business And Marketing Management

Master's Degree in Business and Marketing Management Master's thesis topic: "The Impacts of Brand Attachment on Customer Loyalty.

Master’S Degree, Business And Marketing Management

Academic expatriation in Finland, Turku Erasmus Student Exchange Programme (1 academic year: Sept. 2012 - June 2013)

Bachelor’S Degree, Economics

Bachelor's Degree in Economics, Banking and Finance, first-class honours