Paid Media Specialist
Current• Managed all paid digital campaigns for all the Grupo Planeta’s publishing imprints• Oversaw the PlanetadeLibros brand, directing web traffic to enhance brand awareness and consideration• Developed tailored media plans for each book release, considering print runs and target audience demographics• Analyzed campaign results to assess communication effectiveness• Collaborated with the content team to create impactful creative assets• Conducted team training on marketing processes• Planned and managed cross-channel campaigns for the entire group, both online and offline, including advertisements in the Barcelona metro