Paid Media Specialist
Current- Managed all paid digital campaigns for all the Grupo Planeta’s publishing imprints
- Oversaw the PlanetadeLibros brand, directing web traffic to enhance brand awareness and consideration
- Developed tailored media plans for each book release, considering print runs and target audience demographics
- Analyzed campaign results to assess communication effectiveness
- Collaborated with the content team to create impactful creative assets
- Conducted team training on marketing processes