Valerie Fritz Email and Phone Number
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B2B Marketing | Brand Strategy | Marketing Communications | Product Marketing | Lead Generation | Content Development | Media Relations | Social Media | AdvertisingExperienced marketing professional with demonstrated success creating effective strategic marketing plans, integrated marketing communications, brand awareness and product marketing initiatives. Specific emphasis on healthcare products and solutions in start-up environments. Strong record of developing effective marketing communication and brand awareness tactics, presentations, website strategy, lead campaigns and media relations. Experience with both traditional media and social media to drive brand awareness and leads. Close attention to budgets, ROI, time frames and support for sales to drive revenue and profit. About Me"My first job was with a large insurance company in group claims. I was quickly promoted to sales, which led to my introduction to marketing and opened my eyes to the vital alignment needed between sales and marketing. I then had the opportunity to co-found a consumer products company and experience my first role as a marketing director. This background led to my first job in healthcare IT solutions, which was a combination of marketing and merchandising. Today, I have nearly 15 years' B2B marketing strategy and communication experience in healthcare solutions with a passion for building brand awareness for emerging growth companies. I enjoy wearing “many hats” and shine in providing strategies and tactics that showcase the value proposition of solutions I represent. I sum up my strengths in 4 categories – brand awareness, marketing communications, media relations and lead generation. What I love most is seeing the tangible effects of these efforts translate into revenue and profit."Specialties: Healthcare IT Software, Hardware & Services Marketing | Start-Up Experience
Independent Contractor
View- Website:
- sentact.com
- Employees:
- 26
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B2B Marketing And Content Writer And Content MarketingIndependent ContractorSan Diego, Ca, Us
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B2B Marketing / Content Writer / Content MarketingIndependent Contractor 2018 - PresentGreater San Diego AreaB2B Marketing | Brand Strategy | Marketing Communications | Product Marketing | Lead Generation | Content Development | Media Relations | Social Media | AdvertisingSpecific experience in Healthcare Solutions: Pharmaceutical Inventory Management, Patient Flow / Capacity Management, Asset Management, RTLS, RFID, IoT, SaaS. Open to new industries where I can leverage my strong B2B marketing background to optimize sales and marketing alignment to drive market share and revenue.When you need more “marketing mojo” but may not be ready for a full-time person, I work as virtual part of your team on a part-time basis. As a fractional CMO, I go beyond consulting to develop (or refine) the strategy and tactically deliver on your critical branding and marketing activities. Whether you don’t know where to start, have a multitude of branding and marketing initiatives started but not done, or need someone on an interim basis to quarterback marketing and branding initiatives, I provide an elegant solution for your marketing needs:- Act as a "general contractor" for marketing and branding initiatives you’ve started (or need to start) when you have no one in-house who’s capable and/or no one who has the bandwidth to take on that role- Bring an outside eye and expertise to a wide variety of marketing, branding and positioning issues you’re struggling with- Turn that insight into strategy and provide the capacity to tactically implement the plan- Function as a leader with the expertise to handle specific long-term branding or marketing projects- Lead cultural transformation to help your business become more brand and marketing focusedStrong record of developing effective marketing communication and brand awareness tactics, presentations, website strategy, lead campaigns, product marketing and sales enablement. Close attention to budgets, ROI, time frames and support for sales to drive revenue and profit.
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Marketing DirectorSentact Jun 2023 - Present -
Director Of Brand MarketingHospitaliq (Now Leantaas) Feb 2021 - Feb 2023
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Strategic Marketing And Business DevelopmentMgm Solutions Feb 2019 - Feb 2022Lead generation and marketing communications consultant responsible for strategy and execution of inbound and outbound marketing programs. MGM Solutions develops and delivers the SecurTRAK family of products. Using a unique blend of three RTLS technologies, combined with patented triangulation, Intelligent Boundary Recognition (IBR), and Vector maps, SecurTRAK is designed specifically to meet the location accuracy and reliability demands required for patient and staff safety applications, and desired for asset tracking. SecurTRAK solutions are tailored for healthcare and secure government facilities and deliver applications for a multitude of uses for both indoor and outdoor location tracking. -
Head Of Strategic MarketingPrompt.Health 2020 - Mar 2021
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Corporate And Product MarketingTagnos 2018 - 2020Orange County, California AreaFractional CMO responsible for overseeing corporate and product marketing activities for clinical logistics automation solution for hospitals and health systems. -
Head Of MarketingVigilant Labels 2018 - 2019Develop, lead and execute downstream marketing initiatives for medication labeling compliance and safety solutions for hospital and health system operating rooms, pharmacy and PACU. -
Vice President Of MarketingIntelliguard® Intelligent Inventory Solutions 2014 - 2018Greater San Diego AreaIntelliguard® RFID Solutions by MEPS Real-Time, Inc. offers RFID-based critical inventory management solutions for the pharmaceutical supply chain.Responsible for developing and executing marketing and communication strategy to support business growth and enhance market category and brand awareness. Accountable for planning, organizing and managing all marketing functions to achieve company objectives. • Ensure articulation of company image and position, assuring consistent internal and external communication of vision, mission and value proposition.• Responsible for planning, development and implementation of all marketing strategies, marketing communications and public relations.• Responsible for the outbound marketing activities focused on conceiving and developing marketing programs that drive demand. • Oversee product line support for program strategy, operational readiness, development and implementation of support materials and on-going sales support. -
Vice President Of MarketingTeletracking Technologies 2011 - 2014Greater San Diego AreaTeleTracking provides patient flow and real-time location solutions (RTLS) to hospitals and health systems. Led marketing communications, brand strategy and positioning and integrated marketing / lead generation efforts. Responsible for the design and development of strategic marketing plans, marketing communications, product marketing, media relations, corporate branding, tradeshow and event planning and graphic design. Directed a staff of 8 team members to create and deliver an effective and comprehensive marketing strategy to attain business objectives. • Established new brand positioning and developed updated product messaging• Developed marketing content including presentations, print, video, public relations / media and advertising campaigns • Coordinated brand messaging across diverse buyer personas, including hospital C-level executives, nursing, bed management, transport and environmental services, patient safety, materials management, clinical engineering/biomedical• Designed and managed inbound lead generation platform with marketing automation software which increased web traffic by 19% in less than 1 year and leads by 43%, resulting in over $17M in closed sales in 2013• Achieved on time and on budget execution of industry tradeshows, regional sales conferences and annual client user conference • Achieved Healthcare Financial Management Association (HFMA) Peer Review status and established an ROI model• Developed client reference and luminary site program -
Vice President Of MarketingAwarepoint Corporation 2007 - 2011Awarepoint provides workflow-enable real-time location solutions (RTLS) for hospitals and health systems. Joined Awarepoint as lead marketing staff member when company was an early stage start-up. Acted as the hands-on individual responsible for developing the strategy and executing low cost, high yield tactics for all integrated marketing, marketing communications, brand strategy and positioning, public relations, print and electronic media, new product introductions, sales education and presentation materials. • Achieved thought leadership position within 24 months, taking the organization from a company with a great technology to a leader in their market • Responsible for complete update of website, attained page 1 / position 1 search results for top keyword focus• Launched the Awarepoint blog generating considerable digital visibility which generated leads resulting in over 100% revenue growth year over year• Established Corporate Advisory Board and Client Advisory Panel to provide strategic input to corporate strategies, value proposition and product development roadmap• Developed case studies, white papers and video testimonials to articulate client success stories and describe company’s unique selling proposition to drive lead generation efforts• Achieved on-time, on-budget event planning for industry trade shows and events -
Director Of Marketing / Marketing ManagerSkylight Healthcare (Now Getwellnetwork) 2000 - 2007Greater San Diego AreaSkylight Healthcare provides interactive in-room patient communication systems for hospitals.Joined Skylight when company was an early stage start-up to work for co-founder/Chief Marketing Officer. Developed marketing communications, sales presentations and website content. Responsible for product content partnerships for patient education, entertainment and hospital services vendors. • Responsible for marketing communications to support product launches, lead campaigns and partner programs• Developed business uses cases and managed relationships with a variety of content providers including patient education suppliers, service response vendors, internal hospital staff and entertainment media• Wrote & distributed all company press releases & announcements• Managed company website content• Managed corporate speaking opportunities, awards program and media relations• Developed case studies, white papers and speaking outlines to articulate client success stories
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Marketing DirectorKleine Kinder, Inc. 1995 - 2001Greater San Diego AreaEnvisioned and founded this manufacturing and distribution company of licensed infant products sold through the U.S. in mass market chain stores, infant specialty stores and national mail order catalogs. Accountable for business and financial planning, sourcing, product development, package design, positioning, pricing, sales and marketing, logistics and import/export. Negotiated licensing agreement for baby products featuring the got milk?® brand. Successfully negotiated sale of Kleine Kinder.
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Group Sales ManagerE.J. Phelps & Company 1991 - 1995Greater San Diego AreaManaged new business leads via networking, sales campaigns, cold calling, etc. Developed relationships with prospective clients; managed and expanded relationships with existing clients. Consulted and advised clients regarding employee benefits, developed and presented group insurance quotes; interpreted and explained group insurance benefits.
Valerie Fritz Skills
Valerie Fritz Education Details
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Business Administration
Frequently Asked Questions about Valerie Fritz
What company does Valerie Fritz work for?
Valerie Fritz works for Independent Contractor
What is Valerie Fritz's role at the current company?
Valerie Fritz's current role is B2B Marketing and Content Writer and Content Marketing.
What is Valerie Fritz's email address?
Valerie Fritz's email address is vf****@****ime.com
What is Valerie Fritz's direct phone number?
Valerie Fritz's direct phone number is +176044*****
What schools did Valerie Fritz attend?
Valerie Fritz attended Heald College.
What are some of Valerie Fritz's interests?
Valerie Fritz has interest in Product Marketing, Hcit, Marketing Communications, Healthcare It, Marketing Strategy, Healthcare Information Technology.
What skills is Valerie Fritz known for?
Valerie Fritz has skills like Product Marketing, Product Management, Strategy, Integrated Marketing, Lead Generation, Marketing Strategy, Leadership, Start Ups, Product Launch, Marketing Communications, Management, Marketing.
Who are Valerie Fritz's colleagues?
Valerie Fritz's colleagues are Suherni Erni, Alexander Rega, Kelly Bernard, Michael Scalise, Angie Vega, Jason Barr, Sean Worsena.
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Valerie (Fritz) Kennon
Phoenixville, Pa8vanguard.com, vanguard.com, collibra.com, sungardhe.com, qlikview.com, qlik.com, qliktech.com, sungardhe.com5 +164689XXXXX
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3aol.com, jmu.edu, jmu.edu -
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