Valerie Fritz Email & Phone Number

San Diego, CA, US

Greater San Diego Area

B2B Marketing | Brand Strategy | Marketing Communications | Product Marketing | Lead Generation | Content Development | Media Relations | Social Media | AdvertisingSpecific experience in Healthcare Solutions: Pharmaceutical Inventory Management, Patient Flow / Capacity Management, Asset Management, RTLS, RFID, IoT, SaaS. Open to new industries where I can.

Lead generation and marketing communications consultant responsible for strategy and execution of inbound and outbound marketing programs. MGM Solutions develops and delivers the SecurTRAK family of products. Using a unique blend of three RTLS technologies, combined with patented triangulation, Intelligent Boundary Recognition (IBR), and Vector maps.

Orange County, California Area

Fractional CMO responsible for overseeing corporate and product marketing activities for clinical logistics automation solution for hospitals and health systems.

Develop, lead and execute downstream marketing initiatives for medication labeling compliance and safety solutions for hospital and health system operating rooms, pharmacy and PACU.

Greater San Diego Area

• Intelliguard® RFID Solutions by MEPS Real-Time, Inc. offers RFID-based critical inventory management solutions for the pharmaceutical supply chain.Responsible for developing and executing marketing and communication.
• Ensure articulation of company image and position, assuring consistent internal and external communication of vision, mission and value proposition.
• Responsible for planning, development and implementation of all marketing strategies, marketing communications and public relations.
• Responsible for the outbound marketing activities focused on conceiving and developing marketing programs that drive demand.
• Oversee product line support for program strategy, operational readiness, development and implementation of support materials and on-going sales support.

Greater San Diego Area

• TeleTracking provides patient flow and real-time location solutions (RTLS) to hospitals and health systems. Led marketing communications, brand strategy and positioning and integrated marketing / lead generation.
• Established new brand positioning and developed updated product messaging
• Developed marketing content including presentations, print, video, public relations / media and advertising campaigns
• Coordinated brand messaging across diverse buyer personas, including hospital C-level executives, nursing, bed management, transport and environmental services, patient safety, materials management, clinical.
• Designed and managed inbound lead generation platform with marketing automation software which increased web traffic by 19% in less than 1 year and leads by 43%, resulting in over $17M in closed sales in 2013
• Achieved on time and on budget execution of industry tradeshows, regional sales conferences and annual client user conference

• Awarepoint provides workflow-enable real-time location solutions (RTLS) for hospitals and health systems. Joined Awarepoint as lead marketing staff member when company was an early stage start-up. Acted as the hands-on.
• Achieved thought leadership position within 24 months, taking the organization from a company with a great technology to a leader in their market
• Responsible for complete update of website, attained page 1 / position 1 search results for top keyword focus
• Launched the Awarepoint blog generating considerable digital visibility which generated leads resulting in over 100% revenue growth year over year
• Established Corporate Advisory Board and Client Advisory Panel to provide strategic input to corporate strategies, value proposition and product development roadmap
• Developed case studies, white papers and video testimonials to articulate client success stories and describe company’s unique selling proposition to drive lead generation efforts

Greater San Diego Area

• Skylight Healthcare provides interactive in-room patient communication systems for hospitals.Joined Skylight when company was an early stage start-up to work for co-founder/Chief Marketing Officer. Developed marketing.
• Responsible for marketing communications to support product launches, lead campaigns and partner programs
• Developed business uses cases and managed relationships with a variety of content providers including patient education suppliers, service response vendors, internal hospital staff and entertainment media
• Wrote & distributed all company press releases & announcements
• Managed company website content
• Managed corporate speaking opportunities, awards program and media relations

Greater San Diego Area

Envisioned and founded this manufacturing and distribution company of licensed infant products sold through the U.S. in mass market chain stores, infant specialty stores and national mail order catalogs. Accountable for business and financial planning, sourcing, product development, package design, positioning, pricing, sales and marketing, logistics and.

Greater San Diego Area

Managed new business leads via networking, sales campaigns, cold calling, etc. Developed relationships with prospective clients; managed and expanded relationships with existing clients. Consulted and advised clients regarding employee benefits, developed and presented group insurance quotes; interpreted and explained group insurance benefits.