Valerie M.

Valerie M. Email and Phone Number

Sales and Education Executive MAKE UP FOR EVER, LVMH @ MAKE UP FOR EVER
Atlanta, GA, US
Valerie M.'s Location
Atlanta, Georgia, United States, United States
About Valerie M.

Top ranked Retail Business Manager| Global Trainer bilingual French (native) - English with 17 years of experience in the major retail Luxury Beauty/Cosmetics space with expertise in color cosmetics and skincare categories. Demonstrated skills in sales and product knowledge. Experience working with cross-functional teams in a fast-paced, agile environment.Proven ability to motivate and lead individuals and teams to continuously improve performance and effectiveness.Special skills:Account ManagementCustomer /Client RetentionPerformance Management /SupervisoryBusiness DevelopmentBusiness MeetingsEstablishing PrioritiesOperational ExcellencePayroll AdministrationRetail MarketingWorkload PrioritizationCustomer ServiceProduct KnowledgeBusiness TransformationLead GenerationSales PerformanceConsultative SellingLeadershipSales TrainingCustomer /Client AcquisitionExpensesMakeup Application • I successfully managed two MAC businesses in a span of 18 months, MAC Macy's Perimeter Mall became TOP 3 in GA’s Market within 3 months of taking over the business, • When I arrived at MAC Cumberland Mall the business was down 20% I turned around the business in 4 months in January 2023 we were up 2% and are in GA’s Market TOP 3 • Ranked #1 in sales out of 100 locations worldwide for 3 consecutive years; consistently ranked in Top 10 for 7 years• black| Up Cosmetics Paris I was Promoted from beauty advisor to business account manager within 1 year as a result of increased sales volume. Ultimately promoted to U.S. brand manager and lead trainer across 3 countries.• Achieved 80% client retention rate in the U.K.• Boosted counter sales consistently by 20% annually since initial opening• Developed and faciliated annual training for more than 200 beauty advisors on client retention strategies and sales techniques as well as brand marketing initiatives• Nominated for BEFFTA Makeup Artist of the Year Award (2015)• Led makeup masterclasses and to administer pro makeup services for high profile clients including The Makeup Show and Nigel Beauty Emporium, Los Angeles

Valerie M.'s Current Company Details
MAKE UP FOR EVER

Make Up For Ever

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Sales and Education Executive MAKE UP FOR EVER, LVMH
Atlanta, GA, US
Employees:
1935
Valerie M. Work Experience Details
  • Make Up For Ever
    Sales And Education Executive Make Up For Ever, Lvmh
    Make Up For Ever
    Atlanta, Ga, Us
  • Make Up For Ever
    Sales& Education Executive
    Make Up For Ever Nov 2023 - Present
    Atlanta, Georgia, United States
    Achieve sales objective through consumer selling and driving conversion · Develop and execute sales strategy for specific regions• Build relationship with Retailer key Leadership that creates business opportunity and Brand support
  • Mac Cosmetics
    Retail Business Manager
    Mac Cosmetics Sep 2021 - Nov 2023
    Atlanta, Georgia, United States
    • Managed lead/influenced team in driving sales, excellent consumer experience and quantifIed the team’s ability to meet and/or exceed sales and services goals• Met and exceeded fiscal sales goals within operating budgets• Analyzed the business and identified sales goals/targets to be set, proactively anticipated and rectified obstacles to goal achievement using critical problem-solving skills, target specific KPI’s relevant to the business, strategized client engagement to acquire, convert, and retain clients• Ensured high standards for consumer experience• Created and executed in-store events• Demonstrated solid understanding of sales, product knowledge, events, operations, retail market and beauty industry to keep business and team moving forward by capturing consumer insights/sales trends/traffic patterns and using learnings to influence planning optimization• Liaised with Field Leader and Talent Acquisition team on end-to-end talent acquisition process including using technology to identify/select potential candidates for open requisitions• Recruited retained and developed a high-performing and diverse teamInterviewed, hired, and managed staff behavioral and sales performance (including annual performances review and feedback from HR partner to determine future development of team)• Managed all aspects of visual merchandising and elements in the environment, including implementing all visual directives, maintaining impeccable visual standards for all product on counter, both on sales floor and back of house, and elevating the customer experience• Took on special projects that was shared and implemented in the entire South East Region
  • Black|Up
    Pro Makeup Artist | Global Trainer | Luxury Brand Manager @Blackupcosmetics
    Black|Up Sep 2015 - Sep 2021
    Atlanta, Georgia
    • Oversaw implementation of brand promotion strategy, aligning with retail partners‘ (Sephora and Macy’s) objectives • Worked closely with key account managers, store managers, buyer teams and area supervisors in over 100 locations• Developed and delivered biannual “train the trainer“ style educational events to over 200 beauty advisors to develop educational expertise and delivery skills• Created specific training strategies for each channel of business to achieve educational initiatives and proper implementation of brand identity tools• Provided initial, frequent and on-going training and development of all point-of-sale staff, area management and across the U.S. region• Planned and executed all brand seminars and events, including freelancer recruitment to ensure compliance with brand initiatives, booth setup, objectives and targets• Partnered with corporate cross-functional teams on execution of events, PR, advertising, media support and merchandising
  • Black|Up
    Business Account Manager
    Black|Up Jun 2007 - Sep 2015
    London, England, United Kingdom
    • Rapidly promoted from initial beauty advisor/sales associate position• Launched and managed first counter location in London• Managed and trained a team of 4 beauty advisors• Achieved sales of over $500K in 2015 through cultivating and managing a significant client base in the U.K.• Consistently increased sales (and exceeded sales targets) at this location by 20% each year after initial launch• Average a 95% close rate and 80% conversion rate for recurring revenue (upselling)• Maintained steady communication with corporate buyer to guarantee appropriate stock levels• Strong sense of urgency and ability to prioritize multiple tasks in a fast-paced environment
  • Black|Up
    Beauty Advisor
    Black|Up Jun 2006 - Jun 2007
    Le Primtemps, Paris
    • Developed an omni-channel mindset to produce a seamless client experience from in-store to online and vice versa• Consistently exceeded sales targets by building lasting relationships with customers through strong and consistent follow up on purchases, suggesting new products and inviting them to upcoming events • Performed full service makeup applications
  • Freelance
    Freelance Lead Makeup Artist
    Freelance Jun 2008 - Sep 2015
    London, England, United Kingdom
    Freelance Lead Makeup in the entertainment industry| Film| Fashion| EditorialLead Makeup Artist - Live Event:Super Drug Charity Ball (U.K.) 2008 - 2014Railway Ball (U.K.) ​​​​​​​​​2008 - 2014 Halikarnas The Club (Turkey) 2012 Marks & Spencer International Catwalk (U.K.) ​​​​​​2007 - 2010 Lead Makeup Artist - Print/Editorial:Afro Hair Show – Hair Sensationnel 2014The Super Egos Fashion Week Summer/Spring Super Ego Collection ​​​2012 ​Worked with the following Industry Influencers on various projects between 2008 - 2015:Gary Lloyd of Boss Creative EntertainmentDesignSceneUKShooting FlowersArthur GouroulianAngela Plummer Editorial Work Featured in Various Press Publication:Glam Zone Magazine (India)​​​​​​​​2015New African Woman (UK)​​​​​​​​2014Pride UK Magazine (UK) ​​​​​​​​2014​Spell Magazine (UK)​​​​​​​​​2014Today's Woman Magazine (Nigeria) ​​​​​​​2014Black Hair & Beauty (UK)​​​​​​​​2013Tropics Magazine (US)​​​​​​​​​2013Miss Ebene (France)​​​​​​​​​2010
  • Black| Up Cosmetics
    International Makeup Artist Based In London, Worked In Caribbean, Us, France
    Black| Up Cosmetics Jun 2006 - Sep 2015
    London, United Kingdom
    • Rapidly promoted from initial beauty advisor/sales associate position• Launched and managed first counter location in Paris, London• Managed and trained a team of 4 • Achieved sales of over $500K in 2015 through cultivating and managing a significant client base in theU.K.• Consistently increased sales (and exceeded sales targets) at this location by 20% each year after initiallaunchAveraged a 95% close rate and 80% conversion rate for recurring revenue (upselling)• Maintained steady communication with corporate buyer to guarantee appropriate stock levels• Strong sense of urgency and ability to prioritize multiple tasks in a fast-paced environment

Valerie M. Education Details

  • Makeup Le Conservatoire School Paris
    Makeup Le Conservatoire School Paris
    Makeup
  • Lycée Galilée Cergy, France
    Lycée Galilée Cergy, France
    High School Degree

Frequently Asked Questions about Valerie M.

What company does Valerie M. work for?

Valerie M. works for Make Up For Ever

What is Valerie M.'s role at the current company?

Valerie M.'s current role is Sales and Education Executive MAKE UP FOR EVER, LVMH.

What schools did Valerie M. attend?

Valerie M. attended Makeup Le Conservatoire School Paris, Lycée Galilée Cergy, France.

Who are Valerie M.'s colleagues?

Valerie M.'s colleagues are Alice Giommoni, Julie Gicquel, Muriel Chicheportiche, Jehona Kolica, Kemi Ogunbiyi, Mikey Ma, Alessandro Calabrò.

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