Valerie M. Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Achieve sales objective through consumer selling and driving conversion · Develop and execute sales strategy for specific regions
• Build relationship with Retailer key Leadership that creates business opportunity and Brand support

Atlanta, Georgia, United States

• Managed lead/influenced team in driving sales, excellent consumer experience and quantifIed the team’s ability to meet and/or exceed sales and services goals
• Met and exceeded fiscal sales goals within operating budgets
• Analyzed the business and identified sales goals/targets to be set, proactively anticipated and rectified obstacles to goal achievement using critical problem-solving skills, target specific KPI’s relevant to the.
• Ensured high standards for consumer experience
• Created and executed in-store events
• Demonstrated solid understanding of sales, product knowledge, events, operations, retail market and beauty industry to keep business and team moving forward by capturing consumer insights/sales trends/traffic patterns.

Atlanta, Georgia

• Oversaw implementation of brand promotion strategy, aligning with retail partners‘ (Sephora and Macy’s) objectives
• Worked closely with key account managers, store managers, buyer teams and area supervisors in over 100 locations
• Developed and delivered biannual “train the trainer“ style educational events to over 200 beauty advisors to develop educational expertise and delivery skills
• Created specific training strategies for each channel of business to achieve educational initiatives and proper implementation of brand identity tools
• Provided initial, frequent and on-going training and development of all point-of-sale staff, area management and across the U.S. region
• Planned and executed all brand seminars and events, including freelancer recruitment to ensure compliance with brand initiatives, booth setup, objectives and targets

London, England, United Kingdom

• Rapidly promoted from initial beauty advisor/sales associate position
• Launched and managed first counter location in London
• Managed and trained a team of 4 beauty advisors
• Achieved sales of over $500K in 2015 through cultivating and managing a significant client base in the U.K.
• Consistently increased sales (and exceeded sales targets) at this location by 20% each year after initial launch
• Average a 95% close rate and 80% conversion rate for recurring revenue (upselling)

Le Primtemps, Paris

• Developed an omni-channel mindset to produce a seamless client experience from in-store to online and vice versa
• Consistently exceeded sales targets by building lasting relationships with customers through strong and consistent follow up on purchases, suggesting new products and inviting them to upcoming events
• Performed full service makeup applications

London, England, United Kingdom

Freelance Lead Makeup in the entertainment industry| Film| Fashion| EditorialLead Makeup Artist - Live Event:Super Drug Charity Ball (U.K.) 2008 - 2014Railway Ball (U.K.) ​​​​​​​​​2008 - 2014 Halikarnas The Club (Turkey) 2012 Marks & Spencer International Catwalk (U.K.) ​​​​​​2007 - 2010 Lead Makeup Artist - Print/Editorial:Afro Hair Show – Hair.

London, United Kingdom

• Rapidly promoted from initial beauty advisor/sales associate position
• Launched and managed first counter location in Paris, London
• Managed and trained a team of 4
• Achieved sales of over $500K in 2015 through cultivating and managing a significant client base in theU.K.
• Consistently increased sales (and exceeded sales targets) at this location by 20% each year after initiallaunchAveraged a 95% close rate and 80% conversion rate for recurring revenue (upselling)
• Maintained steady communication with corporate buyer to guarantee appropriate stock levels

Makeup

Activities and Societies: Every day makeup, weddind, Editorial, undertones

1998 High School Degree Executive Assistant, Executive Assistant/Executive Secretary, High School Degree