Valerie Ohm Email & Phone Number

New York, United States

Greater New York City Area

•Liaise with international French headquarters to ensure cohesive brand image and strategy across all markets•Directly work with CEO to organize strategic brand partnerships; creative brainstorming and management of collaborations with external brands and artists including Sylvia Weinstock, Rolling Stones, Lewis Miller, Valhrona, Matthew Kenny, and Mansur Gavriel•Identification of opportunities, outreach initiatives and industry events including Salon du Chocolat, NYCWFF, and the Fancy Food Festival; development of marketing plan to maximize these events•Development of long-term integrated marketing plan, creative strategizing, and seasonal events programming alongside Social Media, Digital and Operational Teams•Content creation, copywriting and management for social media, website and e-commerce•Design, development and management of brand identity across digital platforms (website, newsletters, social media, Google, Yelp)•Ideation of new recipes, products, and seasonal menu updates; conduct market research and competitive analysis prior to launch•Coordination with media outlets including CBS, Vogue, USA Today and other local sources for brand placement and coverage of major events•Communicate to external partners and affiliates about product launches and seasonal offers•Brief national and international teams on marketing initiatives and internal news•Provide recaps to review ROI of campaigns and other marketing efforts•Coordination of photoshoots, press days, and other PR initiatives•Design of all internal and external marketing materials (brochures, flyers, etc.)•Marketing and merchandising of Ladurée products and experiences for retail; oversee in-store communications to align with our luxury brand image

Greater New York City Area

•Relationship management and retention of a 750+ client portfolio•Transition management for business operations and client services following acquisition by Cheddar •Cross-brand collaboration for targeted events marketing and audience engagement•Client outreach for feedback and analysis of content •Rebranding following acquisition; project management for development and distribution of new creative assets•Database management and conversion to updated software (Citrix, Universe, and Coda softwares)•Develop strategic plan and marketing tactics for conferences and trade shows•Primary point of contact for 300+ accounts•Execute on-site events across the US•Collaboration with clients for sponsorship and events•Develop and distribute branding materials for social media•Attend regional and national conferences to engage with new and existing clients and develop brand awareness•Coordinate field operations teams for technical service •Identification of opportunities and creative brainstorming for audience engagement / brand leveraging

Edinburgh, United Kingdom

• Research clients’ businesses and challenges to report to the Managing Director • Identify key issues and develop creative strategies in response to briefs • Communicate across Planning and Creative Teams to coordinate timescales and budgets • Organize and proofread presentation decks and other materials

Edinburgh, United Kingdom

• Organize venues and equipment for the Festival, liaising with partners and performers/exhibitors • Participate in weekly executive meetings to determine organizational strategy, financial and legal decisions, event planning, and business development • Exhibition design and curation• Campaign development and execution; brainstorming and content creation• Launch of tiered membership offering• Management of subscribers database, creation of bimonthly newsletter and other member communications • Attend industry events, provide information to visitors and network with potential partners, ranging from fellow creatives, local start-ups and Scottish Parliament • Take notes on executive meetings and follow-up on action points • Production of ‘Toolkits’ to guide our members in preparation of the Festival • Develop media strategies, execute planning, and manage media calendar • Oversee interns, delegate tasks and organize incoming content

Edinburgh, United Kingdom

• Social media copy writing and website content creation • Field calls for the Events and Sales Teams and the Editor-in-Chief; respond to incoming queries for potential partnership and marketing opportunities • Management of subscription lists and creation of weekly and monthly newsletters • Editorial copy writing and review / proofreading of material before sending to press • Collaborating with like-minded organizations and the press for content development; organizing incoming content and visuals • Research and identify business development opportunities and establish relationships with potential collaborators to report to Editor-in-Chief

Edinburgh, United Kingdom

•Front-of-house duties and invigilation; greeting guests and patrons and engaging them in conversation •Development of digital content (i.e. newsletters and press releases)•Handling and hanging of artwork for install, sales/shipment and deinstall•Relationship management with artists and patrons

Catskill, Ny

•Event planning and management•Curation and invigilation•Copy writing for the Arts Alive newsletter •Digital content creation and press releases•Art handling•identification of business development opportunities, with particular emphasis on the local community and small businesses•Attend local events and councils, contributing on behalf of the GCCA, developing relationships with other cultural organisations and the press•General administrative tasks, updating our digital platforms and ensuring consistency in our communications

Albany, New York

•Event management and invigilation•Curation and art handling•Copy writing for social media and press releases•Content creation•Handling phone queries •General administrative and front-desk duties

Master Of Science (Msc), Creative Advertising

Art History, Criticism And Conservation

Ma Business Management With Marketing, Business Marketing, Communications And Strategy, 2.1

Activities and Societies: •University of Edinburgh Student Council Secretariat (2014-2015) •International Buddies •BizPALS •The Edinburgh.

Summer Study, Art World Marketing, Pr, And Communications; Introduction To Art And Finance

Activities and Societies: As a small group of international students, I helped to coordinate social activities for non-native New Yorkers.

Marketing And Events

Activities and Societies: •ChatMates •Student AmbassadorOn a year's exchange in Brisbane, Australia, I enjoyed the incredible diversity.

Master Of Science - Ms, Advertising

Master Of Arts - Ma, Business, Management, Marketing, And Related Support Services

Master Of Arts - Ma, Business, Management, Marketing, And Related Support Services

Master Of Arts - Ma