Born & raised as a European, crossing many cultures, my passion, curiosity & hunger to continuously discover & learn new consumer behaviours and translating these into growth driving businesses around the world, have naturally pushed me to become a globetrotter. Currently based in Singapore and responsible for the AMEA region. (Africa, Middle-East, Asia) Ex-Beiersdorf, Ex-J&J, employed at Mondelez, Board Member at DSF Korea.My mantra - fly deep, fly high simultaneously, dream big, aim high - with a good portion of evidence, roll-up your sleeves with a glass always full. Consumer is king, your team & peers your greatest allies.My aspiration- bringing the marketing function to the board table again. Rebecome indispensable by having fundamental laws of growth centerstage, develop breakthrough innovations (not me-betters or me-distincts) rethink the role of brands, give relevance & saliency new meaning, make sustainability & health&wellbeing a religion, not the 9th point of the agenda.Lastly, I am convinced that great marketing is about honing analytics & logic/rationale, pairing them with a sharpened intuition, taking big risks while being appropriately cautious.
Listed skills include Marketing Strategy, International Marketing, Advertising, Business Strategy, and 37 others.