Valerie Wilton Email & Phone Number

Wellington, Wellington Region, New Zealand

Wellington, Wellington Region, New Zealand

Wellington & Wairarapa, New Zealand

Amsterdam Area, Netherlands

In my role with GCS, I am responsible for supporting our sales teams goals of sustainable & profitable growth by positioning Randstad as a strategic partner within our global accounts. I am responsible for determining the digital marketing and communication needs of GCS and our industry verticals, driving the marketing plan and activities to support global account management including:- Increase market share in key segments and work towards achieving our vision of being a true market leader (content and offline B2B marketing)- Position our Senior Vice Presidents as subject matter experts with a defined contentstrategy and topics- Candidate experience workshops with global and regional sales leaders

Amsterdam Area, Netherlands

Support the global Randstad Sourceright marketing plan and thought leadership program, including integrated approaches across:- Content marketing - SEO & SEA strategies- Social Property Management and Social Seeding approach- Inbound/Outbound Marketing utilising Hubspot- Increasing the reach of content and building the profiles of our thought leaders using PostBeyond

* Ensure synergies and alignment with the global strategy through monthly meetings with the Randstad Holding online marketing team* Use 3rd party tool for inbound & outbound marketing efforts* Provide ongoing support and leadership guidance to country marketers within the region to develop digital marketing plans, execute new projects on local platforms, review performance of initiatives and continually optimise and improve with a focus on improving the CPA of both a B2B & B2C audience* Drive the marketing community that meets fortnightly to focus on driving major projects, cross regional collaboration and supporting the execution of local marketing plans* Continuous review and analysis of key digital marketing metrics to ensure improvement, cross-channel performance and reduced CPA* Work with local marketing teams to realise full end to end measurement* Provide support to the global marketing community for Randstad Sourceright on digital & social channel optimisation, strategy and planning * Develop & execute a content & digital marketing plan to support the global Randstad Sourceright marketing plan and thought leadership program, including integrated approaches to build the profiles of senior leadership within the region

Singapore

As the digital marketing manager for Asia Pacific, I am exposed to different challenges of each country and am continuously building on my regional knowledge.With a knowledge of all areas of digital marketing including mobile marketing, content marketing strategies (including the role social media plays in content marketing), SEO, SEA and the ROI measurement of online spend, I provide ongoing support and leadership guidance to the country marketers within the region. Responsibilities:* Development of digital marketing plans with country marketers* Website and digital channel performance and measurement* Development of SEO & SEA strategies* Develop and support the teams with their inbound marketing strategy * Provide in country recommendations based on market research & analysis* Support Randstad Sourceright with the development of online sourcing strategies* Up-skill, mentoring and training of in country marketers digital skills and knowledge

Sydney, Australia

Sydney, Australia

As an executive assistant for 5 general managers, I was responsible for:* Compiling P&L information and sales statistics* Event management* Diary management* Managing sales competitions* Travel arrangements and co-ordination

London, United Kingdom

Working Holiday

Sydney, Australia

Upon moving to Australia, I took the opportunity to work in various companies and industries across multiple roles including project co-ordination, personal and executive assistant roles and general administration.

Hamilton, New Zealand

As a team leader for Telecom New Zealand's call centre, I had to motivate, coach and mentor 15 full time sales staff towards personal and team goals. I ran sales competitions, held one on one weekly coaching sessions and team meetings. During this time, I also had my own personal sales targets which I consistently exceeded.

Hamilton & Wellington, New Zealand

As the store manager of one of New Zealand's most recognised fashion brands, I was responsible for the ongoing coaching, sales training and mentoring of 18 full, and part-time staff, meeting sales targets, day to day running including managing a P&L, and in-store merchandising. During this time I was exposed to performance management of under performing staff, annual appraisals and staff development plans.

Web Writing For Business

Understanding web writing Researching, planning and structuring your web copy Effective email copywriting and marketing.

Social Media Marketing For Business

Social Media for Business Website Optimisation & Measurement Segmentation Online Content Marketing

Google Ad Words

Creating Your Campaigns Using Tools & Developing Keyword Lists Understanding Your Statistics Keyword List Optimisation Measuring Ad.

Digital Marketing Diploma, Digital/Online Marketing, Distinction - 97%

Search Engine Optimisation Pay Per Click Marketing Email Marketing Digital Display Advertising Mobile Marketing Web Analytics Social Media.

Effective Search Engine Marketing

Search Engine Optimisation (SEO) basics Keyword research Writing optimised content Website design issues Link building Pay-per-click.